The Hidden Reason No One’s Buying from You on Instagram (And How to Fix It)
Ever feel like you’re shouting into the void on Instagram — posting, promoting, and still hearing crickets? 🦗
Here’s the truth: Your audience isn’t ignoring you... they just haven’t seen you enough yet.
Introducing: The Rule of 7
The Rule of 7 is a proven marketing principle that reveals your audience needs to hear from you at least seven times before they’re ready to take action.
The Rule of 7 originated from traditional marketing in the 1930s when movie studios discovered that audiences needed to see a film promotion at least seven times before deciding to watch it. Since then, marketers have adapted this principle to sales, branding, and now — social media. The Rule of 7 reminds us that consistency is key.
By showing up regularly through Reels, Stories, posts, and even DMs, you’re building trust, staying top of mind, and increasing the chances that your audience will take action.
Think about it — how many times have you scrolled past a product before finally deciding to buy? That’s the Rule of 7 in action.
But here’s the kicker... in today’s fast-paced world, it often takes 15-20 touchpoints to turn a cold follower into a paying customer.
Why Does This Work?
✅ Familiarity Breeds Trust: The more often your audience sees you, the more comfortable they become with your brand.
✅ Emotional Connection: Consistency builds relationships — and people buy from people they trust.
✅ Your Audience Forgets Fast: With social media overload, even your most loyal followers may miss your first few mentions.
The 7 Touchpoints You Need to Build Trust & Drive Sales:
1️⃣ Introduce Yourself: Share what you do, who you help, and how.
Example: Ever wonder what I actually do? Let me break it down — I help busy entrepreneurs like you turn Instagram followers into paying customers — without spending hours online."
Why It Works: This hook introduces who you are, who you serve, and what problem you solve — perfect for a first impression or re-introduction post.
2️⃣ Share Social Proof: Highlight client wins and testimonials.
Example: "Meet [Client Name] — when she started working with me, she was struggling to get engagement on her Instagram posts. After implementing my content strategy, she gained 1,000 followers and landed 3 new clients in just 30 days!"
Why It Works: Highlighting a real-life win builds credibility and shows your audience that your method works.
3️⃣ Educate & Add Value: Solve a problem or teach something helpful.
Example: Struggling to get people to watch your Reels all the way through? Try this simple trick — start your video with the phrase, ‘If you're struggling with [pain point], here’s what to do...’ It grabs attention fast!"
Why It Works: This hook taps into a pain point while positioning you as the expert.
4️⃣ … Want to keep going? You need to listen to my podcast to hear all 7! Not only will I share each idea, but I’ll give you a real life example based on several different industries. (It’s only 30 mins!)
[CLICK HERE TO LISTEN ON APPLE]
[CLICK HERE TO LISTEN ON SPOTIFY]
🎧 Want to hear how I’ve used this strategy to grow my own business and land more sales on Instagram?
In my latest podcast episode, I break down exactly how to apply the Rule of 7 to your Instagram content so you can turn followers into paying customers — without feeling salesy or spammy.
➡️ Listen now wherever you get your podcasts!
[CLICK HERE TO LISTEN ON APPLE]
[CLICK HERE TO LISTEN ON SPOTIFY]
📲 Follow me on Instagram for more actionable Instagram growth tips: @thekatelynrhoades
