From 200 to 200k Reels Views Using the Rule of 7
Ever feel like you’re shouting into the void on Instagram — posting, promoting, and still hearing crickets? 🦗
Here’s the truth: Your audience isn’t ignoring you... they just haven’t seen you enough yet. I’m gonna show you how to take your instagram Reels views from 200 to 200k and have people SWARMING your Dm’s hoping to buy from you!
Introducing: The Rule of 7
The Rule of 7 is a proven marketing principle: your audience needs to hear from you at least seven times before they’re ready to take action.
The Rule of 7 originated from traditional marketing in the 1930s when movie studios discovered that audiences needed to see a film promotion at least seven times before deciding to watch it. Since then, marketers have adapted this principle to sales, branding, and now — social media. The Rule of 7 reminds us that consistency is key.
By showing up regularly through Reels, Stories, posts, and even DMs, you’re building trust, staying top of mind, and increasing the chances that your audience will take action.
Think about it — how many times have you scrolled past a product before finally deciding to buy? That’s the Rule of 7 in action.
But here’s the kicker... in today’s fast-paced world, it often takes 15-20 touchpoints to turn a cold follower into a paying customer.
Why Does This Work?
✅ Familiarity Breeds Trust: The more often your audience sees you, the more comfortable they become with your brand.
✅ Emotional Connection: Consistency builds relationships — and people buy from people they trust.
✅ Your Audience Forgets Fast: With social media overload, even your most loyal followers may miss your first few mentions.
The 7 Touchpoints You Need to Build Trust & Drive Sales:
1. Introduce Yourself: Share what you do, who you help, and how.
Example: Ever wonder what I actually do? Let me break it down — I help busy entrepreneurs like you turn Instagram followers into paying customers — without spending hours online."
Why It Works: This hook introduces who you are, who you serve, and what problem you solve — perfect for a first impression or re-introduction post.
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2. Share Social Proof: Highlight client wins and testimonials.
Example: "Meet [Client Name] — when she started working with me, she was struggling to get engagement on her Instagram posts. After implementing my content strategy, she gained 1,000 followers and landed 3 new clients in just 30 days!"
Why It Works: Highlighting a real-life win builds credibility and shows your audience that your method works.
Example from our enfluence Marketing Studio instagram account:
Pictured above: See how we’re giving them SPECIFIC results ‘This hack took us from 200 views to 20k views” >> this isn’t a direct client testimonial (though we do sprinkle those into our posting mix too) but it’s a GREAT way to hook someone in to a real-life win!
3. Educate & Add Value: Solve a problem or teach something helpful.
Example: Struggling to get people to watch your Reels all the way through? Try this simple trick — start your video with the phrase, ‘If you're struggling with [pain point], here’s what to do...’ It grabs attention fast!"
Why It Works: This hook taps into a pain point while positioning you as the expert.
This strategy has helped me grow my business and land more sales on Instagram
You have to listen to the full 7 Rules to really grasp this concept and understand why people aren’t buying from you.
In my latest podcast episode, I break down all 7 Rules and exactly how to apply the Rule of 7 to your Instagram content so you can turn followers into paying customers — without feeling salesy or spammy.
➡️ Listen now wherever you get your podcasts!
[CLICK HERE TO LISTEN ON APPLE]
[CLICK HERE TO LISTEN ON SPOTIFY]
📲 Follow me on Instagram for more actionable Instagram growth tips: @thekatelynrhoades
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