Create Your First Digital Product with Me from Start to Finish: Part 1

Welcome to SEASON 2 of Call Her Creator! I am thrilled to embark on this new chapter with all of you. Our journey in Season 1 was incredible, focusing on Instagram growth and making money online. This season, we're taking it a step further—diving deep into the world of monetization.

In today’s episode, we’ll start with creating your first digital product. This is a crucial step if you’re serious about generating income online. Let's jump right in and explore how to find the right digital product, create it, and set a pricing strategy that works.

Why Digital Products?

Digital products are a fantastic way to generate passive income. Once created, they can be sold repeatedly without the need for physical inventory or shipping. They also allow you to share your expertise and provide value to your audience in a scalable way.

My Personal Journey with Digital Products

Before we dive into the how-to, let me share a bit about my own experience. When I created my first digital offer, I made $10k within 30 days of launching. This was a game-changer for me. It proved that digital products, memberships, and courses could be instrumental in maintaining my income levels.

My signature offer with Social Marketing Queen is full-service social media management, a big-ticket item. However, not everyone is ready to invest at that level, so I needed something more accessible. Today, I offer various digital products, including memberships, digital downloads, and courses.

For this blog post, we'll focus on creating a digital download or offer, perfect for newbies and seasoned business owners alike.

Step 1: Finding the Right Digital Product

The first step in creating a successful digital product is identifying what will resonate with your audience. Here’s how to do it:

1. Identify Your Audience and Their Pain Points:

   • Understand who you’re serving and the struggles they face. This helps you position yourself as their problem solver.

2. Leverage Your Passions and Expertise:

   • Think about what you’re good at, what makes you happy, and your hobbies. Sometimes, your passions can guide you to the perfect digital product.

3. Use Instagram Polls and Questions:

   • Engage your audience with polls and questions on Instagram Stories to gather feedback. Ask questions like:

     • Do you prefer home workouts or gym workouts?

     • Would you be interested in a meal plan guide along with a workout plan?

     • Are you more focused on weight loss or muscle gain?

4. Analyze Social Media Insights:

   • Use tools like Instagram Insights and Facebook Page Insights to understand your audience’s demographics and which posts receive the most engagement.

5. Conduct Competitor Analysis:

   • Analyze competitors to see who they are targeting, their demographics, and gaps in the market that you can fill.

For example, if you're a fitness creator, you might find that your audience is interested in quick home workouts and meal plans. Based on this, you could create a “30-Day Home Fitness and Nutrition Guide for Busy Women.”

Step 2: Creating Your Digital Product

Once you’ve identified your audience’s needs, it’s time to create your digital product. Here’s how:

1. Outline Your Content:

   • Start by jotting down notes or creating an outline that covers all the information you want to include. Use tools like Google Docs or a notebook if you prefer.

2. Write Your Content:

   • Use your expertise to fill in the outline. Remember to proofread your content or have a colleague or friend review it to ensure it’s error-free.

3. Design Your Product:

   • Use Canva to design your digital product. Canva offers numerous templates that can get you started. Make sure to brand your offering with your colors, fonts, and photos.

4. Include a Copyright Notice:

   • Protect your work by adding a copyright notice within your digital product. Include the copyright symbol (©), the year of publication, your name or business name, and a statement of rights reserved.

5. Add a Terms of Use Agreement:

   • Specify the legal use of your product, outlining what users can and cannot do with it.

By following these steps, you’ll have a professional and appealing digital product ready to sell.

Step 3: Pricing Strategy

Setting the right price for your digital product is crucial. Here’s how to do it:

1. Consider the Value of Your Product:

   • Reflect on the problem it solves and the benefits it provides. A high-value product can command a higher price.

2. Understand Your Audience's Willingness to Pay:

   • Research their purchasing power and spending habits. Align your pricing with their expectations and financial capabilities.

3. Analyze Your Competition:

   • Look at similar products in the market and their pricing strategies. Ensure your price is competitive but reflective of the unique value you offer.

For instance, if you created a “30-Day Home Fitness and Nutrition Guide for Busy Women,” you might price it at $25 based on its value, your audience’s willingness to pay, and competitor pricing.

Adjusting Prices Based on Market Response

After launching your product, monitor sales trends and gather customer feedback. Use this data to make informed decisions about adjusting your prices. Seasonal promotions and limited-time discounts can also help attract new customers and test different price points.

Summary

Creating a digital product involves understanding your audience, leveraging your passions, and offering something valuable. By following these steps, you can set yourself up for success in monetizing your social media presence.

Mark your calendars for next week’s blog post: Part 2, where we'll dive into promoting and selling your digital product! If you found this guide helpful, please download the Call Her Creator podcast, leave a review, and share the love. Thank you for your support!