How Monty Lans Turned Content Creation Into a Calling
If you’ve ever needed a push to finally start showing up online, this one’s for you.
In this episode of Call Her Creator, I sat down with one of the most magnetic creators I know—Monty Lans. From dancing in Steve Harvey suits as a kid to launching the Creative Genius Club, Monty’s story is the ultimate reminder that humor is strategy—and there’s power in showing up authentically, even when no one’s watching (yet).
Meet Monty Lans: Creator, Coach, and Community Builder
Monty is one of those people who lights up every room he walks into—and it’s no different online. Whether he’s pranking his mom, dropping gems on Reels strategy, or coaching creators on how to grow a personal brand from scratch, he does it with a mix of joy, depth, and real-deal insight.
I met Monty at Stan Store’s Million Dollar Mastermind, and I knew instantly I wanted to bring his voice to the podcast. Why? Because he’s the kind of creator who didn’t just go viral—he built his audience brick by brick, DM by DM.
How It Started: A Foodie Page and a Dream
Monty didn’t start out trying to be a coach. He and his wife were just foodies with an iPhone, chasing free meals and creative fulfillment. Inspired by Instagram food influencers, they launched a foodie account, hit 10,000 followers, and even got invited to elite events like the Explorers Club and Heineken HQ.
But when real life hit—and the brand deals weren’t enough to cover the bills—they paused.
How It Pivoted: Pandemic Pressure Turned to Purpose
Like many creators, 2020 shook everything up. After losing his solar job during the pandemic, Monty sat with a simple but powerful question:
“What can I do to make money, help people, and actually enjoy it?”
That question led him back to content creation—and forward into coaching. He reflected on what he’d learned from growing his foodie page and created his first Instagram coaching offer in the middle of the night. With no fancy funnel and no plan, he built his first 50-slide presentation and started coaching friends for $100. The response was clear: he was on to something.
Building Without a Viral Moment
Monty didn’t blow up overnight. In fact, he spent months showing up on Clubhouse—networking, sharing tips, and DM’ing everyone who resonated. That effort led him to grow from 5,600 to 10,000 followers and land his first paid product: a $25 Reels workshop that made $4,000.
“Most people are looking for one viral Reel to change everything. But the truth is, overnight success happens over months—or years.”
Monty’s Advice for New Creators:
If you’re just getting started, Monty says skip the pressure to be perfect. Instead:
Diversify to identify: Try different formats (green screens, voiceovers, storytelling, etc.) to see what feels good and what connects.
Start with a low-ticket offer: Validate your idea with a $5–$25 product like a checklist, mini course, or one-day workshop.
Build proof: Over-deliver for a few people for free or low-cost in exchange for testimonials and feedback.
Know your people: Get clear on the lifestyle, pain points, and desires of your audience—and create content that speaks directly to that.
Monty’s Favorite Tools for Creators
CapCut – for editing video content
Stan Store – to host digital products, collect leads, and build a digital storefront
ManyChat – to automate DMs and drive conversions
Remini – to restore and enhance images
Poppy – an AI tool for creating content (currently testing)
Key takeaways
Monty's humor is his superpower in content creation.
Building a personal brand requires authenticity and connection.
Consistency in posting is key to growing a following.
Engagement groups were once a strategy for boosting reach.
The pandemic prompted Monty to pivot to coaching.
Humor can be an effective tool for delivering value.
Monty emphasizes the importance of community in content creation.
Finding a balance between entertainment and education is crucial.
Monty learned from observing other creators' strategies.
Clubhouse played a significant role in Monty's growth. It took Monty a year to grow from 5,638 to 10,000 followers.
Building a community on Clubhouse was key to his growth.
Digital products are an effective way to start selling online.
Market research is crucial for creating valuable products.
Offering free services can help build testimonials and credibility.
Consistency in content creation is essential for success.
Understanding your audience's pain points leads to better content.
Experimenting with different content formats keeps creativity alive.
Using tools like CapCut and ManyChat can streamline content creation.
Joining a supportive community can enhance your growth as a creator.
If you love Monty’s vibe and want more, his membership community The Creative Genius Club is packed with:
Live trainings
Weekly idea-sharing
Monthly creativity labs
Mentorship sessions
Faith & fellowship circles
You can learn more or join at: www.creativegenius.club
This episode reminded me—and hopefully reminded you—that you don’t need a viral moment to be successful. You just need to start. Keep showing up. Keep refining. Keep laughing.
Listen to the full episode on Apple: HERE
Listen to the full episode on Spotify: HERE
💬 Let us know if you want a part two or a live workshop together! DM @callhercreator and tell us what you want to learn next from Monty.
