Meta proposes new Verification Subscriptions to Get More Reach
Meta is broadening the availability of its Verification for Business subscription, allowing brands to acquire a blue checkmark for their Facebook and/or Instagram profiles. Additionally, Meta is introducing new features and higher-tier packages within its business verification offerings to accommodate a wider range of needs.
Previously limited to brands in Australia, New Zealand, and Canada, Meta's Verification for Business option is now accessible to businesses in Argentina, Mexico, Chile, Peru, France, and Italy, enabling them to purchase verification badges for both platforms.
This could reflect the popularity of the offering. This expansion suggests that Meta is seeing positive signs, and solid interest for the option.
In addition to this, Meta’s also adding new subscription packages to consider.
Tiered Meta Verified Pricing
Meta now offers four tiers of verification packages for businesses, each with increasing prices and additional benefits.
Introductory Pricing: Initially, the prices displayed in grey are offered as introductory rates for new subscribers or via a 20% discount for those verifying both Facebook and Instagram profiles simultaneously. After a year, the prices revert to the crossed-out amounts.
Cost Breakdown: The highest tier costs $499 per month, or a combined $699.98 per month for verifying both Facebook and Instagram profiles continuously.
Package Inclusions: All Verification for Business packages include a verified badge, enhanced account support, and impersonation monitoring. Additional features vary depending on the chosen tier:
Enhanced Profile: Offers multiple business link options and visual elements for links.
Search Optimization: Ensures profile visibility at or near the top of search results.
Featured Account: Showcases the business in dedicated "Meta Verified" display units.
Links in Reels: Provides 2 to 6 links in Reels per month.
Employee Impersonation Protection: Grants verification badges for selected employees.
Customized Messaging Chats: Enables dedicated color palettes for customer chats.
Account Review: Top-tier subscribers receive semi-annual profile reviews from Meta experts to enhance content strategy.
While the new add-ons offer value, they come with significantly higher price points. Deciding whether to invest $500 per month for the full suite of Meta Business add-ons requires careful consideration of the benefits against the cost.
Considering the likely value proposition, it's doubtful whether investing in these premium packages would yield significant returns. However, for businesses already allocating substantial budgets to platforms like Facebook ads, the added benefits such as extra links in Reels and enhanced profile features might hold some appeal, especially when exploring various call-to-action options.
Potential Value of Meta Verified
Assessing the potential value of the new account review feature is challenging since its impact remains unknown. Nevertheless, Meta's confidence in its unique offering within the top-tier package suggests it could offer valuable insights, potentially enhancing your presence across both platforms. It might be worth considering, particularly with the opportunity for periodic expert input to refine your strategies.
Yet, it's prudent to observe the experiences of larger brands leveraging these offerings before committing. While the expanded options may attract more interest, it's essential to gauge their effectiveness in practice.
Regarding the blue tick's significance, its value may diminish when it's available for purchase, as it no longer serves as a definitive marker of credibility or authority. However, these new supplementary features could potentially offset this decline, especially for businesses heavily reliant on Facebook or Instagram for promotional activities. It could be worthwhile to experiment and see if these add-ons offer tangible benefits in your marketing efforts.
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Is there Value to these new subscriptions?
Considering the likely value proposition, it's doubtful whether investing in these premium packages would yield significant returns.
However, for businesses already allocating substantial budgets to platforms like Facebook ads, the added benefits such as extra links in Reels and enhanced profile features might hold some appeal, especially when exploring various call-to-action options.
Assessing the potential value of the new account review feature is challenging since its impact remains unknown. Nevertheless, Meta's confidence in its unique offering within the top-tier package suggests it could offer valuable insights, potentially enhancing your presence across both platforms. It might be worth considering, particularly with the opportunity for periodic expert input to refine your strategies.
Yet, it's prudent to observe the experiences of larger brands leveraging these offerings before committing. While the expanded options may attract more interest, it's essential to gauge their effectiveness in practice.
Conclusion
These new supplementary features could potentially offset this decline, especially for businesses heavily reliant on Facebook or Instagram for promotional activities. It could be worthwhile to experiment and see if these add-ons offer tangible benefits in your marketing efforts, though I will NOT be paying $350/mo.