How We Grew Our Pinterest Account by 232% in 60 Days

We all know Facebook and Instagram usually take the cake for businesses' top platforms for divulging their marketing budget, BUT that does not mean you should slack on Pinterest! Our social media agency has always had a Pinterest account, but we can’t lie… Our posting strategy was erratic, inconsistent, and non-targeted for our key audience's wants and needs. We heard from other SMMa that a key part of their digital downloads and leads were all coming from Pinterest. 🤯 This was a HUGE eye-opener for our agency and we realized we were slacking on amazing opportunities by sleeping on this platform. 

We decided to roll up our sleeves and start consistently and strategically posting on our Pinterest for a consecutive 60 days to see if we could gain any traffic… Safe to say the results were amazing with over 232% total audience growth. The best part - Our strategy we implemented was easy to adapt to and achievable for ANY biz out there to grasp. Keep reading for our biggest takeaways to GROW your business on Pinterest!

Utilizing Pinterest to Our Advantage

Pinterest is a visual discovery engine that offers a unique space for its users to discover, share, and save ideas for ultimately ANY topic or niche out there! In our experience, we correlated Pinterest with more product-based businesses for fashion, home, decor, gift ideas, etc. OR we felt it was more personal based for inspo with relatable quotes, meal prep ideas, etc. We didn’t feel the need as a social media agency to market our services there, but we could not be more wrong with this misconception of the platform. 

Pinterest is an AMAZING platform for quite literally any type of business. Even for social media agencies that only sell services or digital products, Pinterest has proven to increase our digital downloads, website traffic, email subscribers, and social media profile views. So let’s get into the strategy of how we did it! 

Account Setup

For our social media agency, we already had a Pinterest account in place but it was scattered with the organization of content. We sifted through our account and deleted or made boards private that did not apply to our audience's interest so that when users clicked on our profile, our business was accurately represented on the platform.

Next, we had to create new boards. We made sure to utilize keywords and trending topics for our target audience so that they aligned with our content pillars and how we help with our products and services. 

We went through all the recommended steps on Pinterest Business Hub to make sure that our account was optimized and hooked up fully to our website so that traffic was seamless and easy for our audience to use. 

Content Strategy 

Now to the actual content! One thing we LOVE to do with our smma is repurpose all of our content across every applicable platform so that we are working smarter, not harder. Our highest traffic social media page is our founder's Instagram account @socialmarketingqueen We researched and found that video content is currently performing super well on Pinterest. So the first step for our content creation was repurposing all of our highest-performing Instagram Reels and publishing them to Pinterest. We made sure to adapt the Reels to Pinterest’s best practices with optimized keyword searches which you can find in your business hub on the platform under analytics. Every morning for 60 days we posted one of our top-performing Reels. 

Content Repurposing not only maintained our brand consistency but also leveraged the success of our proven content on a new platform. This was a HUGE timesaver and beneficial tactic for our agency to grow our analytics on Pinterest. 

Aside from Reels, we also honed into graphics that promoted our freebies. After some research, we saw that in our industry, content that had “FREE 30 DAYS OF CONTENT” or “FREE MONTH OF CAPTIONS” performed well. We had several freebies already created that offer our audience content that they can easily download and plug and play to use with their business. We used Canva to create various styles of graphics that were Pinterest-optimized to promote the freebies to see what would perform best for each deliverable. After a few weeks, we noticed a certain format performed higher than the others and we kept making various versions of that template to promote our freebies. NOTE - we also promoted our other paid services and offerings, but we did find that once users clicked off the platform and it took them to a landing page where they had to pay for the deliverable we would lose the transaction and they would not convert over. 

Although we continue to advertise our paid offerings on Pinterest, we do put our main focus into our FREE digital downloads and blogs since they tend to perform better in capturing our audience's email once they download the freebie. Over the 60 days, we posted the graphic content at night making it two posts a day going out. 

Account Engagement

Aside from publishing twice a day on the app, we researched and found that actively repinning was recommended for optimal growth on the platform. Since Pinterest is a community-driven platform where collaboration is key, we went in 4-5 times each week to repin our pins to our profile and pin other users' pins (that applied) to our boards. This fostered a sense of community and expanded our reach on the platform to give our profile visibility and establishment in our niche. 

Our engagement was 15-20 minutes minimum each day we were engaging on the platform to make sure it was actively being a consistent part of our niche community. We prioritized responding to comments, participating in group boards, and initiating convos on other boards that were based on trending topics. We noticed the more engagement we gave to other users in our niche AND on our pins, the more our engagement and reach analytics grew.  

Analytics & Keyword Optimization

A big part of our strategy over the 60 days was continuously analyzing our account's top-performing posts, keyword searches, and trends so that we could refine our strategy accordingly. Closely monitoring the performance of our pins, we could then identify what resonated most with our audience and adjust our content strategy in real-time. For us, we saw that Reels were trumping the static posts tremendously so we did switch to posting 2 Reels a day morning and night 3 times a week in place of the static graphics. 

End Results 

Pinterest has proven to be a goldmine for our social media agency, and the 232% organic growth in just 60 days is a testament to the platform's potential. By optimizing our profile, strategically repurposing content, actively repinning, and engaging with the Pinterest community, we not only grew our account within the platform but were also able to grow our email list, website traffic, and other social media profile views. 

If your biz is not utilizing Pinterest in your marketing strategy, let this be your sign to START in 2024! Still need help implementing a proven strategy for GROWTH on social media?

We are the girls to call! Let us help you shine online with our social media management services - https://enfluencestudio.com/services