6 Ways to Repurpose Your Content

Don’t burn yourself out trying to think of fresh new content! Instead, consider saving time and resources with repurposing what has already worked for you.

Rework Your Most Successful Posts

Ever heard the phrase, “If it ain’t broke, don’t fix it”? If you have content that has been proven successful for you in the past, find ways to rework it and make it new again. Perhaps there is outdated information that can be updated or phrasing that can be tweaked. And if you’re worried about your content seeming repetitive, consider that there are plenty of people who may have never seen the original because they are either new followers or it got lost in the algorithm. 

Convert an Infographic Into an In-Depth Blog Post

If you already have a basis for written content, such as informative social media posts, then you can transform it into a longer, in-depth blog post (like this one!). Blog posts can even be derived from other forms of content including videos and infographics. Plus, it’s a great way to bring people to your website!

Transform Photos Into Short-Form Videos

Short-form videos, such as Reels, are a great marketing tool for expanding your reach so it’s extremely beneficial to be putting video content out there for your business. However, if you do not feel confident in your video production abilities, you can even repurpose your own photos or graphics into a slideshow format.

Repost Content From Different Social Media Platforms

When in doubt, you can always take posts from any of your other social media platforms and customize them to fit the format of those platforms. However, make sure to keep in mind any media restrictions such as links, aspect ratios, hashtag limits, character count or media type.

Turn User-Generated Content Into Posts

The great thing about user-generated content is that it’s content you didn’t have to create! User-generated content can be anything distributed by users of your community, such as photos, videos, text posts, and testimonials. This makes for quick, easy content that your followers will identify with because it was created by people who endorse your business. 

Extract Clips From Podcasts or Videos

If you have a podcast or plenty of video content already made, you can take short clips from them and repost them onto other platforms for easy viewing. By doing this, you can expose your content to a new audience or share highlights to those who don’t typically consume your long-form videos.