The Weekly Scroll- November 2025
Welcome to The Weekly Scroll: your go-to social media update for creators who want to grow smarter, not harder.
I’m your host, Katelyn Rhoades creator, agency owner, and host of the Call Her Creator podcast. Every week, I break down what’s new in the world of social media from algorithm shifts to new creator tools — so you can stay ahead without spending hours researching.
Whether you’re a content creator, small business owner, or agency professional, these are the updates that matter most right now. Let’s scroll.
Instagram’s New “Competitive Insights” Feature: Benchmark Your Growth Like a Pro
Instagram just rolled out something new inside the Professional Dashboard, and if you’re the type who loves to analyze what your competition is doing, this one’s for you.
What’s New
The Competitive Insights feature allows you to compare your account performance against up to ten other profiles. You can now see:
Follower growth trends
Posting frequency
Engagement metrics for Reels and feed posts — even if other accounts have hidden their like counts
In short, Instagram is finally giving us a built-in way to benchmark performance without needing third-party tools.
Why It Matters
As creators, it’s easy to get caught up in the vanity metrics — follower counts, likes, and views — but those don’t tell the full story. The real measure of success goes deeper:
Awareness: Are your posts being discovered? Are you getting shares, saves, and reach?
Nurture: Are people engaging through comments, replies, and DMs?
Conversion: Are you driving clicks, sign-ups, or sales?
Follower growth is just one part of the puzzle. What really drives income and impact are the actions your audience takes after they see your content.
My Take
This new feature is exciting, especially for creators and agencies who need to demonstrate growth to clients. You can now use it to:
Track how your account stacks up against peers in your niche
Identify posting habits that lead to better engagement
Spot content trends early by studying performance shifts
Still, remember — context over comparison. It’s easy to lose sight of your own goals when you’re constantly measuring yourself against others. Use this data as a guide, not a scorecard.
The takeaway: Don’t obsess over who’s posting more or gaining faster. Focus on what’s actually working — content that gets shared, saved, and clicked. That’s what builds long-term visibility and trust.
Instagram Adds Reels Watch History (And Why It’s a Game Changer)
If you’ve ever found yourself scrolling at midnight thinking, “I saw the perfect Reel sound earlier… but where is it now?” — Instagram just saved you hours of frustration.
What’s New
Instagram introduced a Watch History feature for Reels — something TikTok users have enjoyed for a while. You can now go to:
Profile → Settings → Your Activity → Watch History
There, you’ll find every Reel you’ve watched in the past 30 days. You can even filter by date or by creator.
Why It’s Important for Creators
This update might sound simple, but it’s a huge improvement for anyone who uses Reels as part of their content strategy. Here’s what it means:
You can revisit Reels that inspired your next idea
You can study emerging trends that are gaining traction
You can reuse audios or formats that consistently perform well
You can build a content research library without having to save everything manually
In other words, your inspiration archive is now built right into Instagram.
My Take
This might be one of those small updates that quietly changes how creators work. Most of us spend time doing “trend research” — scrolling through Reels to find audios, transitions, or ideas we want to replicate.
Before, if you didn’t save it immediately, it was gone forever. Now, you can easily track back and analyze what caught your attention — and more importantly, why it did.
Action Tip: Next time you’re researching trends, start by reviewing your Reels Watch History. You’ll notice patterns in what draws you in — that’s often the same type of content your audience will love.
SEO Insight: This update is also part of Instagram’s larger push toward creator productivity tools in 2025 — helping users create smarter, faster, and more strategically.
TikTok’s New Generative AI Tools: Creativity Just Got Easier
It’s no secret that TikTok is leading the charge when it comes to AI. The platform just rolled out a suite of generative AI creation tools directly inside the TikTok composer.
What’s New
With these tools, you can now:
Turn images into videos
Create videos from text prompts
Use AI-powered transitions between clips
Basically, if you can describe it, TikTok can help you create it — no editing software required.
Why It Matters
This is one of the biggest social media updates for creators in 2025. It transforms TikTok from a simple social platform into a full-fledged creative studio powered by AI.
Here’s how creators can use it:
Generate new content ideas in seconds
Bring static photos to life with movement
Test new video styles and storytelling formats
Save time on editing with smart transitions
My Take
Here’s the truth: this is where things get interesting — and a little messy.
AI tools make creation faster and more accessible than ever, but they also risk flooding the platform with low-quality, repetitive content. The creators who will stand out in 2025 are the ones who combine tech with authenticity.
Your story, voice, and perspective are what set you apart. Use AI as an assistant, not a replacement.
Action Tip: Try TikTok’s new AI transition tool in your next video, but add your own twist — your story, your insights, your message. The winning formula this year isn’t just content quantity; it’s creativity with purpose.
SEO Insight: As AI tools rise, human connection will become the most valuable differentiator. Expect to see “authentic storytelling” as one of the top-performing content strategies across platforms this year.
Instagram “Edits” App Gets a Major Upgrade
Instagram isn’t slowing down — and the Edits app, their standalone video editor, just got a serious upgrade that’s going to make your Reels look more polished than ever.
What’s New
Animated Captions: Add text that moves with your content and matches your video’s tone.
Color Correction Tools: Adjust hue, saturation, and white balance directly in-app for that professional touch.
28 New Effects: Including Super Zoom, Low Res, and Tunnel Vision — perfect for those scroll-stopping moments.
Meta has already built in tons of editing power: fonts, filters, beat markers, AI restyling, a teleprompter tool, and even royalty-free music.
Why It Matters
Creators no longer need third-party apps to make professional content. You can now film, edit, and post all within Instagram — keeping your workflow fast, seamless, and algorithm-friendly.
My Take
Instagram is clearly taking notes from CapCut, trying to keep creators inside its ecosystem. The new Edits app is perfect for creators who want to keep things simple but still aesthetic.
If you’re managing multiple brands or creating content at scale (like my team at Enfluence Marketing Studio), this tool saves massive amounts of time.
Action Tip: Start testing the Edits app for short Reels and B-roll transitions. You’ll notice an immediate bump in quality — and quality equals retention, which equals reach.
SEO Insight: With updates like this, Instagram is doubling down on video-first strategy in 2025, signaling that Reels remain the best path to growth on the platform.
What These Updates Mean for Creators in 2025
If there’s one thing we know about social media, it’s this: the only constant is change.
In 2025, creators aren’t just fighting algorithms — they’re adapting to AI-powered tools, smarter analytics, and faster content cycles.
Here’s what these updates collectively tell us about where social media is headed:
Benchmarking Is Easier, but Comparison Is a Trap
Instagram’s new analytics make it easier than ever to compare accounts. Use this data to learn, not to judge your worth. Your growth strategy should reflect your goals, not someone else’s metrics.Efficiency Is the New Edge
Reels Watch History and TikTok’s AI tools are designed to save time. The creators who thrive will be the ones who create systems that make consistent posting easy.Video Quality > Quantity
With advanced editing tools and AI transitions, it’s tempting to pump out more content — but thoughtful, well-produced videos are still what win in 2025.Human Stories Still Win
The more AI-driven content floods our feeds, the more audiences will crave real, human connection. Share your story, your journey, your voice. That’s your true differentiator.
Final Thoughts
These updates aren’t just about trends — they’re about transformation. Each new feature, whether it’s analytics, AI tools, or editing options, gives you an opportunity to work smarter, streamline your process, and show up more confidently online.
But let’s be real — keeping up with every new update can be exhausting. That’s exactly why I created Club Enfluence.
Join Club Enfluence: Your All-in-One Resource for Staying Ahead
If you’re ready to stop scrolling for inspiration and start showing up with strategy, Club Enfluence is where you belong.
Every week inside the membership, you’ll get:
💡 Viral Reels ideas aligned with what’s trending right now
🎨 Editable Canva templates for carousels, captions, and hooks
🎥 Behind-the-scenes insights into what’s performing for my clients and students
📈 Simple strategies to grow your reach, confidence, and sales — one post at a time
It’s the exact system my team uses to manage high-performing accounts — and it’s designed to help creators like you stay ahead of every Instagram algorithm change and social media update in 2025.
You don’t need to spend hours researching what’s working. You just need a strategy that works for you.
🎟️ Join Club Enfluence today — your access code is waiting in the show notes.
And that’s a wrap on this week’s scroll 👋
Until next time, keep creating with purpose — not pressure.
