Top Social Media Marketing Tools to Streamline Your Strategy and Boost Engagement in 2025
Welcome to another exciting blog post, where today, we’re diving deep into the world of AI and automation tools to help you take your social media marketing game to the next level. If you’ve been following along with my podcast, Call Her Creator, you know I’m all about working smarter, not harder. Social media can be overwhelming—especially for entrepreneurs and creators—so why not use the right tools to streamline your efforts?
In this post, we’ll explore the top tools I personally use (and love) to save time, boost engagement, and elevate my content strategy. From creating captivating posts to automating interactions and analyzing data, these tools have completely transformed my workflow. Let’s dive in!
1. Paperturn: Elevate Your Content with Interactive Flipbooks
In today’s world, presentation matters. Whether you’re showing off a new product, sharing a portfolio, or sending out a price list, a flipbook can be a game-changer for your business. That’s where Paperturn comes in. Imagine sending potential clients or leads a stunning, interactive flipbook that feels like a digital magazine. It's sleek, professional, and fun to interact with!
I personally use Paperturn to create our pricing and services guides. Not only does it look polished, but it also allows you to embed videos directly on the pages—talk about making your content stand out! Whether you’re in real estate, selling products, or offering services, this tool is perfect for making your offerings look professional and engaging.
Plus, you can share these flipbooks easily across social media, email, or even directly through a link. It’s one of my favorite ways to give people a personalized look into what we offer without the hassle of bulky PDFs.
2. AnswerThePublic: Get Inside Your Audience's Mind
When you’re creating content for social media, you need to know what your audience is searching for. That’s where AnswerThePublic comes in—a free tool that reveals exactly what questions people are asking around your keywords. With social listening becoming more important than ever, this tool helps you get the insights you need to craft content that truly resonates with your followers.
Let’s say you’re in the beauty industry, and you want to create content that answers your audience’s burning questions. Simply enter a keyword like "skincare," and AnswerThePublic will generate a list of search terms based on real queries from platforms like Google and Bing. It’s one of my go-to tools for keyword research and understanding search intent.
By using AnswerThePublic, you’ll not only have a steady stream of content ideas, but you’ll also have the data to back them up. Whether your audience is just looking for information, researching products, or ready to make a purchase, AnswerThePublic will help you target your content more effectively.
3. Canva Templates from club enfluence
If you’re not using Canva yet, where have you been? It’s one of the most powerful and user-friendly tools I use every single day. Whether you're creating static images, social media graphics, or even video content like Reels, Canva makes it simple to produce professional-level designs without needing a degree in graphic design.
What many people don’t realize is that inside of Club enfluence, we provide you with custom made Canva templates- including Reels templates. With a few clicks, you can customize these engaging, on-brand videos that are ready to be shared across your social platforms. It’s perfect for those of us who aren’t designers by trade but still want our content to look top-notch.
For service-based creators, I highly recommend checking out the Club Enfluence membership, where we create personalized Canva templates—everything from carousels to Reels—so you never run out of content ideas. Plus, we provide weekly trendy Reels prompts and audio suggestions to keep you on top of the latest social media trends!
4. Stanley by Stan: Automate Your Content Creation
If you're anything like me, you know how important it is to create consistently. But let’s be real—writing social media posts, emails, and even scripts for videos can be exhausting. That’s where Stanley comes in, a powerful AI tool from Stan that scrapes your social media accounts to help you generate content ideas and even create lead magnets.
Recently, I used Stanley to help create a beginner’s guide to UGC (User Generated Content). The tool can generate everything from step-by-step guides to TikTok scripts, saving you hours of work. You can ask Stanley to generate content tailored to your niche or brand—just like having a personal assistant dedicated to your social media marketing.
By integrating Stanley into my workflow, I can focus on engaging with my audience and building relationships, while the AI handles the heavy lifting of content creation. Talk about working smarter, not harder!
Want to streamline your social media posting with one click of a button? Metricool is hands down, our favorite social media scheduler. On top of scheduling, we also use their AMAZING insights. I can look back and see my top performing content and posts in just a few steps.
Metricool is a comprehensive social media management and analytics tool that offers unique features to help individuals and businesses streamline their online presence. Here are the key reasons someone might want to use Metricool:
1. All-in-One Social Media Management
Metricool consolidates your social media scheduling, analytics, and ad performance in one dashboard.
You can plan, schedule, and post content across multiple platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest, and even Google Business Profile).
Why It Matters: Saves time and eliminates the need to juggle multiple tools.
2. Advanced Analytics
Get detailed insights into your audience, engagement rates, and growth trends.
Track post-performance to see what’s working and refine your strategy accordingly.
Why It Matters: Helps you make data-driven decisions to grow faster.
3. Competitor Analysis
Spy on your competitors’ performance, including their follower growth, engagement, and content strategies.
Why It Matters: Understand industry trends and uncover opportunities to stand out.
Streamline Your Social Media Marketing
Social media marketing doesn’t have to be overwhelming. By integrating these AI-powered tools and automation solutions into your daily routine, you can save time, increase efficiency, and most importantly, create more impactful content for your audience.
These tools are designed to help you work smarter, not harder. Whether it’s creating stunning visuals, generating content ideas, analyzing your performance, or automating your engagement, the right social media tools can help you manage your workflow and grow your online presence more effectively.
Now, I’d love to hear from you! Have you used any of these tools? Do you have any favorites I missed? Let me know over on Instagram at @thekatelynrhoades or @callhercreator.
And hey, if you loved this post and want to hear more, make sure to subscribe to Call Her Creator on your favorite podcast platform. It’s your way of supporting the show—and you might even be featured in a future episode!
Until next time, stay creative and keep leveling up your social media strategy!
Want to hear the full episode of my top social media tools? Listen NOW!
