The P.O.W.E.R Method

Grow Your Instagram and Make It a Money-Maker using this Simple Strategy

First we need to talk about how to grow your account- you need an audience to make money on instagram. Then I’ll break down my P.O.W.E.R strategy that helps me have $2k days from instagram! I want you to be able to do the same!

(Keep scrolling for the monetization strategy)

✅ What TO Do:

  1. Focus on Reels:

  2. Post 2x Daily:

    • Consistency is key. Posting twice a day might seem intense, but it’s a proven strategy for exponential growth. 

  3. Craft Detailed Captions:

  4. Incorporate Emotion:

  5. Prioritize Engaging Hooks:

    • Your hook determines whether people will watch or scroll past your content. Spend time perfecting it.

    • VISUAL hooks are just as important as written hooks. 

      1. Steal these FREE Viral Visual Hooks: https://www.instagram.com/reel/DE6AxhWJ3a5/ 

  6. Address Audience Goals:

    • Create content that aligns with what your audience wants to achieve. Help them see their desired results.

  7. Mix Content Lengths:

    • Experiment with a variety of formats: short and snappy Reels, longer in-depth ones, and occasional carousels.

  8. Feature Your Face & Voice:

    • Personal connection matters. Don’t be afraid to show your face or speak directly to your audience.

  9. Leverage Trending Sounds:

    • Use trending audio with fewer than 10K views for maximum visibility.

  10. Use Keywords in Captions:

❌ What NOT to Do:

  1. Pay for Promotions:

    • Organic growth is more sustainable and authentic.

  2. Pay for Shoutouts:

    • Focus on building your audience through valuable content, not shortcuts.

  3. Run Giveaways:

    • These often attract followers who aren’t genuinely interested in your content.

  4. Post at Fixed Times:

    • While consistency matters, don’t obsess over “the perfect time.” Focus on quality.

  5. Expect Instant Results:

    • Growth takes effort and strategy. Stay patient and consistent.

❤️ Bonus for Serious Action-Takers ❤️

“POWER” Your Instagram Growth Strategy: Grow Your Instagram and Make It a Money-Maker using this Simple Strategy

I have a simple, proven strategy to:

✅ GROW YOUR INSTAGRAM FOLLOWING RIGHT AWAY

✅ SUPERCHARGE YOUR ENGAGEMENT

✅ TURN YOUR FOLLOWERS INTO SALES

This is called my P.O.W.E.R. Content Instagram Strategy.

Step 1: P – Purpose-Driven Freebie

A great strategy starts with giving value upfront. 

You’re going to create a freebie that solves a specific problem your audience is struggling with.

Here’s your step by step action plan for creating the FREEBIE:

  1. Start by identifying a common pain point for your audience (e.g., low engagement, struggling with sales, or content ideas.) These are just a FEW of the things my target audience struggles with. Yours will be different from mine because you will have a different audience than me. (I explain all of this in my most recent podcast episode: Episode 49: How I made my first 10k from instagram- listen on apple or spotify)

Pro tip: Need help finding your audience’s pain points? Go to chatgpt and tell him what you’re good at and what you want to be known for and then ask him who he thinks your perfect target audience would be. He can help you identify their specific pain points.

  1. Once you’ve identified their pain points, you can create a freebie offering a real solution, like:

    • A 7-day content calendar

    • An Instagram bio optimization checklist

    • A guide for creating Reels that convert

    • Something they can download as a PDF or checklist

You’ll make this freebie in Canva. There are a ton of templates to choose from to get you started.

👉 Pro Tip: At the end of the freebie, you will upsell your MAIN offer. (Coaching Call, membership, course, etc.) Your offer should be $20-$49.. Not too expensive since they came in from a freebie. You can offer an extra discount too since they downloaded your freebie. 

Need help with this part? You can check out my freebie here to draw inspo on the amount of value, and attention to detail I took into account when creating this. I also have an upsell at the end. 

My [Free] Launch Playbook: https://gentle-waterfall-803.myflodesk.com/launch 

Step 2: O – Outstanding Hooks

Once you’ve made your freebie, it’s time to PROMOTE IT.

The key to promotion is using outstanding HOOKS!

Your audience decides within the first 1-2 seconds whether to scroll past your content. 

That’s why a strong hook is essential.

Action Plan:

  1. Use attention-grabbing hooks to stop the scroll. Examples:

    • “You’re making this one mistake, and it’s killing your sales!”

    • “Imagine gaining 1,000 followers in a week. Here’s the trick.”

  2. Customize hooks for your niche using fill-in-the-blank templates:

    • “You’re using [tool/strategy], and it’s costing you [result].”

    • “Here’s how I [impressive result] in less than [timeframe].”

    • “Most [target audience] are doing [common mistake], and it’s keeping them from [desired result].”

    • “The [unexpected solution] I used to [impressive result] without [common pain point].”

👉 Pro Tip: Add your hooks to ChatGPT for tailored variations that suit your specific niche!

You can look at my Reels and get a pretty good idea on what kind of hooks work. Here’s a link to my Reels:

https://www.instagram.com/thekatelynrhoades/ 

Once you create your content with outstanding hooks, you’ll have a call to action at the end of the post to promote your freebie. (more about that later)

Step 3: W – Winning Value Delivery

Once you’ve grabbed attention, it’s time to deliver value—but don’t give away everything. 

Delivering value is at the heart of building trust with your audience. The key is to give them enough actionable insights to feel like they’ve gained something significant, while leaving them curious and eager to learn more.

You want to blow their mind with value so they can’t resist your freebie..

How to Deliver Winning Value in Your Content:

  1. Identify a Specific Problem

    • Focus on a pain point your audience experiences regularly (e.g., low engagement, struggling with content creation, or converting followers into customers).

    • Use this problem as the centerpiece of your content or freebie teaser.

  2. Provide a Quick Win

    • Share one actionable tip or strategy that can be implemented immediately for fast results.

    • Example: “If you’re struggling with low engagement, try commenting on five posts in your niche daily. It’s a simple habit that can dramatically increase visibility.”

  3. Create Curiosity for the Full Solution

    • Share enough to be helpful but leave room for intrigue. Position your freebie or paid offer as the complete solution.

    • Example: “Want my full strategy for tripling your engagement? Comment ‘Engaged,’ and I’ll send it to you!”

*Use automation tools like ManyChat to respond instantly in the comments. (More on that later)

Winning Value in Practice:

Here are some examples of how you can deliver value while keeping your audience wanting more:

  • Example 1:
    “The reason your Reels aren’t going viral is probably because of your hook. Start your next Reel with: ‘You won’t believe this...’ Want the full list of hooks I use? Comment ‘Viral,’ and I’ll DM it to you!”

  • Example 2:
    “Struggling to convert followers into paying customers? Make sure your Instagram bio has a clear call-to-action like: ‘DM me for a free strategy call.’ Want my checklist to fully optimize your bio? Comment ‘Grow,’ and I’ll send it to you!”

  • Example 3:
    “Most people are using trending audio incorrectly, which is why their reach isn’t growing. Pro tip: Use trending audio with less than 10k uses for better results. Need more tips like this? Comment ‘Tips,’ and I’ll send you my free Reels guide!”

Why Winning Value Works:

By solving a small part of your audience’s problem, you build trust and position yourself as an expert. 

When your content consistently delivers value, your audience will naturally look to you for the full solution—whether it’s a freebie, a paid offer, or a long-term service.

Remember: The goal is to educate, empower, and excite your audience, leading them to take action that brings them closer to your paid products. 🚀

Summarized Action Plan:

  1. Share one actionable tip to address a pain point.

  2. Tease a full solution with a call-to-action (CTA). Examples:

    • “Want my full guide? Comment ‘Engaged,’ and I’ll send it to you!”

    • “Need the rest of the strategy? Comment ‘Viral,’ and I’ll DM it!”

Which brings me to the call to action…

Step 4: E – Engaging Call-to-Action (CTA)

A strong CTA converts viewers into leads and builds your audience.

Action Plan:

  1. Ask your audience to comment a specific keyword (e.g., "Guide," "Tips," "Grow") to receive your freebie. You can set this up to work for you in the background using Manychat.

  2.  ManyChat will respond instantly with the freebie. (It’s free to sign up- they only start charging you once you reach a certain amount of followers) Since implementing Manychat into my strategy- I have TRIPLED my conversions and sold WAYYYY more of my digital products versus making them “visit my link in bio” to grab the freebie.

Step 5: R – Repeatable Systems

Automation and consistency are the keys to scaling your Instagram. There are two main platforms I use to automate my work.

Manychat: Which is the DM automation Tool

StanStore: Where I HOST my freebie. This allows me to collect leads and MONETIZE my offers. I have a 14 day free trial here: Stan Store

SUMMARY:

  1. Host your freebies on tools like Stan Store for seamless lead collection and monetization.

  2. Use ManyChat to automate DMs, collect emails, and nurture leads.

  3. Create a streamlined content schedule to post consistently (e.g., use the schedule I outline in detail inside of my Instagram Growth Blueprint- it’s only $20!.

Bonus Step: Get the most views and engagement using my 5x5x5 strategy

Engagement is the lifeblood of Instagram growth. 

My 5x5x5 Engagement Strategy will help you build connections and visibility quickly.

On a daily basis (if you can’t handle this daily, aim for 3x a week)

  1. Engage with 5 New Accounts:

    • Like 3-5 posts, leave thoughtful comments, and follow accounts that resonate.

  2. Comment on 5 Posts from Your Followers:

    • Show your existing followers some love with meaningful comments to strengthen connections.

  3. Interact with 5 Stories:

    • Watch and respond to 5 stories with emojis or quick DMs to spark conversations.

Why It Works: By engaging authentically for just 15-20 minutes a day, you’ll:


✅ Build relationships with potential customers.
✅ Strengthen loyalty among followers.
✅ Boost your visibility with Instagram’s algorithm.

Start Growing and Monetizing Your Instagram Today!

You don’t need years of experience or fancy tools to grow your Instagram—just a clear strategy and consistent action.

Inside my Instagram Growth Blueprint Masterclass, I’ll teach you how to:

  • Optimize your profile to attract the right followers.

  • Turn followers into paying customers.

  • Grow your account and bank balance using my proven strategies.

Stop waiting for Instagram success—it’s time to make it happen! 🚀

If you want to take 2025 seriously, join me inside of club enfluence. This is my monthly membership where I provide you with everything you need to grow on instagram.

Every Monday you’ll receive an email with 3 timely Trend Reels prompts, a monthly content calendar, hands-on trainings and access to me and my team PLUS Canva templates!! (Stories, Reels and carousels)

Need Help Creating Reels?

Grab my Reels Challenge: New Year, New Reels Glow Up Kit I’ll send you my 60-Day Reels Challenge, complete with step-by-step instructions, hooks, and prompts that helped me grow to 175K followers. Let’s make GEWD content together!