Create Your First Digital Product: A Beginner’s Guide
Unlock Your Digital Product Potential
Are you ready to create your first digital product but don't know where to start? Well, you’re in the right place! Whether you're an entrepreneur, influencer, or creator looking to grow your income and audience, launching a digital product is an incredible way to do so.
In this guide, I'll walk you through the entire process—from brainstorming ideas, validating your product with your Instagram followers, designing your product, and pricing it to make sure it resonates with your audience. It doesn’t matter if you’re just starting out or if you already have a growing Instagram following, I’ve got the steps covered for you!
Step 1: Finding the Right Digital Product Idea
Before you dive into creating your first digital product, it’s crucial to know what your audience needs. The key is to offer a product that solves a problem or fills a gap. For example, if you’re using Instagram to grow your followers, you might notice what resonates the most with your community.
Tip: Leverage Instagram polls and engagement metrics to understand your audience’s pain points. Here’s how:
Instagram Stories Polls: Ask your followers what they struggle with the most (e.g., fitness tips, productivity hacks, digital marketing advice, etc.). Your followers will give you honest feedback that can help shape your product.
Analyze Your Instagram Engagement: Check which posts get the most likes, comments, or shares. This shows you the type of content that people are truly interested in.
For instance, if you're in the fitness niche and your followers are asking for quick workout routines, you might consider creating an eBook or a digital fitness guide.
Example: A fitness influencer with a strong Instagram presence could create a "7-Day Fitness Challenge" digital download or a monthly workout planner to meet the growing demand for fitness-related content. This product would tap directly into your audience's need for easily accessible, at-home fitness resources.
Step 2: Creating Your Digital Product
Now that you've identified the type of digital product to create, it’s time to get to work! This part can feel overwhelming, but it doesn’t have to be. Here’s how to approach it:
Start with an Outline:
What are the key topics or lessons your digital product will cover?
Break down your content into easily digestible sections. If you’re creating a course, module-based content works best. If it’s a digital download, organize the information into pages or sections.
Use Simple Tools to Create Your Product:
Google Docs: Write out your content in a simple, organized format. It's the perfect tool to plan and draft your ideas.
Canva: For design purposes, use Canva. This tool has hundreds of templates for things like eBooks, checklists, and worksheets, making your product look professional.
ChatGPT: If you need help writing content, ChatGPT can be an excellent assistant. For example, you can use it to generate ideas or help you with writing paragraphs for your guide.
Pro Tip: Make sure your Instagram audience knows you’re creating a new product! Keep them updated with sneak peeks, polls, and behind-the-scenes content. This keeps your community excited and engaged before the product launches.
Step 3: Designing and Branding Your Digital Product
Designing your digital product is just as important as the content you create. A well-designed product looks more professional, builds trust with your audience, and keeps them engaged.
Here’s what you need to do:
Branding: Make sure your digital product aligns with your Instagram branding. Use the same fonts, colors, and style that you already use on your social media to create a cohesive look.
Graphics and Photos: Incorporate eye-catching visuals. Use high-quality stock images or original photos that resonate with your audience. Tools like Canva make it easy to add visuals that enhance your content.
User Experience: Keep it clean and easy to navigate. No one wants to struggle to read through your content, so make sure everything is clearly laid out.
If you’re creating a fitness guide, for example, include images of exercises, motivational quotes, and possibly before-and-after images to inspire your customers.
Step 4: Pricing Your Digital Product for Maximum Profit
Now comes the fun part—pricing! Setting the right price for your digital product can make all the difference in its success. Here’s how to get it right:
Know Your Audience’s Willingness to Pay: For example, if you have a following of Instagram users interested in fitness, they might expect to pay between $20-$50 for a fitness guide. But if your community is newer or smaller, it might be better to start with a lower price point.
Consider Competitor Pricing: Research other digital products in your niche and see how they’re priced. This helps you understand where you stand in the market and how to position your product competitively.
Create Value-Based Pricing: If your digital product offers tremendous value—like a comprehensive, step-by-step guide—you can price it on the higher end. For smaller products, like a checklist or template, you might want to price it lower.
Pro Tip: Once you’ve launched your digital product, keep an eye on the sales. If you’re not getting the response you expected, consider running a limited-time promotion or adjusting the price.
Ready to Launch Your First Digital Product?
Now that you’ve learned the steps to creating your first digital product, it's time to put your plan into action! Remember, the key to success lies in knowing your audience, offering a product that solves their problems, and promoting it consistently on Instagram.
Creating a digital product is an amazing way to grow your brand, provide value to your community, and even generate passive income. So, get ready to dive into your digital creation journey, and don’t forget to share your process on Instagram to keep your followers engaged!
Tune into Call Her Creator on Apple or Spotify for more expert tips on growing your social media, building your brand, and turning your passion into profit!
How to Repurpose Your Instagram content and Grow Your Following
One thing is clear: Instagram can feel like a content machine that never stops. But here’s the secret that many top creators know: You don’t need to constantly create new content to grow your Instagram community.
One thing is clear: Instagram can feel like a content machine that never stops. But here’s the secret that many top creators know: You don’t need to constantly create new content to grow your Instagram community. In fact, breaking the traditional rules of content creation and repurposing what you already have can actually help you connect with a wider audience and strengthen your community.
This approach isn’t just for influencers or big brands—it works for everyone. Whether you’re a small business owner, an aspiring creator, or a digital marketer, repurposing content strategically can make a significant impact. Let’s dive into how you can break the rules, repurpose your content, and watch your Instagram grow.
Why Repurposing Content Is the Secret to Instagram Success
Repurposing content on Instagram means taking your existing posts—whether it’s a photo, video, or even a carousel—and reusing it in a way that reaches new eyes. Instead of constantly coming up with fresh ideas, you tweak your current content, giving it new life and more opportunities for engagement.
The beauty of this strategy lies in its simplicity. Many Instagram users consume content on a daily basis, but not everyone sees your post the first time you share it. By repurposing, you increase the chances of reaching a broader audience who may have missed it before. The best part? It saves you time and energy—two resources that can be hard to come by in the world of social media management.
Targeting Your Audience and Nailing Your Niche
When you repurpose your content, it’s important to focus on your target audience and how you can engage with them. Each piece of content should speak to their needs, interests, or pain points. But don’t just repeat the same post over and over. Instead, tailor each repurposed version for different segments of your audience.
Let’s say you’re a fitness coach targeting both beginners and advanced athletes. You could take one workout video and create different versions for each group. For beginners, focus on form and technique; for the advanced crowd, highlight intensity and variations. This not only increases your chances of connecting with your followers but also establishes you as an expert in your niche.
By understanding your niche and what your community values, you can repurpose content that resonates deeply with them. When you’re clear about who you’re speaking to, you make it easier to capture their attention and keep them engaged. Plus, you’re staying authentic to your brand, which is key to long-term success.
Creative Ways to Repurpose Content and Keep It Fresh
Repurposing content doesn’t have to mean just reposting the same thing again and again. There are countless creative ways to breathe new life into your content. Here are a few ideas:
Turn Carousel Posts into Videos: Carousels are great for sharing multiple tips or images, but you can take the same content and create a short, engaging video. Try summarizing the key points from the carousel and presenting them in a dynamic, bite-sized format. Video content tends to perform well on Instagram, and this approach allows you to repurpose without feeling repetitive.
Transform Blog Posts into Quotes or Graphics: Do you write blog posts that your target audience finds valuable? Extract key quotes or stats from the post and turn them into shareable images or infographics. Not only does this give your blog new life, but it also positions you as a thought leader in your niche.
Use User-Generated Content: Encourage your followers to create content around your brand or product. Repost their images, videos, or testimonials on your feed. This type of content is powerful because it builds community while also showcasing social proof. Plus, you’re repurposing content that your followers are creating!
Mix Old Posts with New Captions: Take an older post that performed well and update the caption. Share a new perspective or add a fresh call-to-action (CTA). This way, you’re keeping your content relevant while not needing to reinvent the wheel every time.
By getting creative with your repurposing strategy, you’re able to engage with your community without the pressure of always creating something brand-new. Plus, you’ll get more value out of each piece of content!
Repurposing for Growth: Building a Loyal Instagram Community
Ultimately, the goal of repurposing content on Instagram is to grow your community and foster deeper relationships with your audience. By providing valuable, consistent content across various formats, you show up as a brand that is approachable, helpful, and trustworthy.
Repurposing also allows you to create a cohesive brand presence. When your content is aligned with your niche and speaks directly to your target audience’s needs, it helps to solidify your position as a go-to resource. As you continue to repurpose, you'll build momentum and watch your community grow.
The key to success here is to be intentional with each piece of content you repurpose. Stay authentic, be creative, and remember: quality over quantity. Your audience is more likely to engage with content that speaks directly to them, and repurposing is one of the best ways to maintain consistency while saving time.
Grab my FREE Launch Playbook, which teaches you how to create your own digital offer and sell it on instagram: HERE