How to grow your Facebook Group organically in 30 days

Growing your facebook group can be a daunting task if you have no idea what you’re doing. Lucky for you, we’re the experts in social and we’re gonna show you how we grew our first 1000 members in 30 days.

First things first, the proof is in the pudding right?

So let’s start by showing you the proof of our growth. Below you will see a growth chart from Facebook. Our group has less than 100 members when I decided to run a specific and organic social media campaign using Instagram and Facebook, as well as our email list to grow the group.

Before we get into the growth campaign, let’s talk about WHY you should have a Facebook Group and what it can help your business accomplish!

Benefits of Having a Facebook Group

There are so many benefits to having a Facebook group, but here’s why I wanted to create a dedicated facebook group for enfluence Marketing Studio.

1.     It’s the perfect place to build an engaged community of YOUR target audience.

2.     You can build connections with like-minded people in your niche. (Hello, wouldn’t it be great to have a secluded group for you and your best friends to talk about that ONE thing you guys have in common)

3.     You have the ability to grow your email list. (I require an email to join our group!)

4.     You can collect free market research whenever you want.

5.     It will boost your credibility and authority in your niche, especially if you’re providing ongoing value.

6.     You can turn your group into a money-making machine. We SELL in our group.

7. You can provide value-driven offers to anyone that joins your group. This where I host most of my FREE trainings, that have now been added to my youtube channel.

How to grow your Facebook Group to 1000 followers in 30 days

To supercharge our Facebook group growth, I decided to run a dedicated campaign. I had to think how I could really provide value to all of my new members. What was going to attract them to my facebook group in the first place.

Create an irresistable offer to attract them to your Facebook group

What I ultimately decided on was hosting FREE instagram growth trainings in my Facebook Group. I knew that since I already had a large following on my Instagram page, sharing IG growth tips, I could cross promote my channels and pull that audience over to Facebook.

So step number 1: Brainstorm a valuable offer to entice new people to join your Facebook group. My offer was free trainings so I began my growth journey by offering a FREE WEBINAR: How to Optimize Your Instagram Page to Convert More Followers. You can watch the full training HERE.

Create on-brand assets to promote the offer

Once I had my offer in mind, I went into Canva and created a bunch of graphics to promote the webinar training. I put together a few carousels, static posts, and Instagram Story graphics. Then I storyboarded a few different Instagram Reel ideas to push the webinar as well.

Then I resized my Canva templates for Facebook and Linkedin, so I could share the webinar details over there too!

My timeline for pushing everything was two weeks. I would start promoting the training 2 weeks in advance to have ample time to market the training and grow my audience.

Here’s one of the designs we put together for Linkedin.

Cross promote the Facebook Group on your other Social Media Channels

Once all of my assets where in tip top shape, I started posting everywhere that I was active on social media. I posted a couple times per week to instagram and a few times to Facebook and Linkedin. I also jumped on my Instagram Stories and talked to my audience about the new Facebook Group and how I created this exclusive group to bring them more value and free trainings.

Dedicate an email campaign to the Facebook Group Growth

Once I started getting some traction from social media, I decided to hit my email list with an exclusive Facebook Group invite. I told my audience that I would be hosting a FREE training webinar that would teach them X, X and X and all they had to do was join the group and RSVP to the event. (This worked like a charm) I would say 50% of my new FB group members came from my email list.

If you’re not growing your email list, I highly recommend adding a Mailchimp opt-in form to your socials and inviting people to join your weekly newsletter. You OWN that list, unlike social media where you’re basically just renting your audience.

Drive people to a dedicated link in your link in bio store

At the very top of my Stan store, I have a dedicated link that invites new followers to join my exclusive Facebook Group. You can see what that looks like here. Every once in a while, I will change the call to action to say what our specific training is for that month, instead of just ‘FREE TRAININGS.”

BONUS: Promote a giveaway inside of the group, to refer friends!

Once we had about 500 members inside of our group, this was a good 2-3 weeks in.. we decided to offer our current members a chance to win a $100 gift card if they invited 5 of their friends. We only had about 5 people participate, but if you multiply 5x5 = that’s 25 new members and 25 new people to market to!

Consistent Posting and Engagement inside of the Group

It’s not enough to just pull people into your group, you have to be constantly engaging with them or the group will just die. I put together a marketing strategy where I would post 1-2x per week. (I didn’t want to post too much, just enough to provide value and keep them engaged)

I put together some content pillars such as #MarketingMondays and then a re-occuring Thursday post where I shared social media algorithm changes and updates. The Marketing Monday posts have been a real hit because people are truly learning new ways on how to improve their businesses marketing strategy. I have also made it a point to cross promote my new Youtube channel into the group, so I am posting once a week to drive people to past trainings and linking them to the youtube video.

I’d love for you to join us in our exclusive Facebook Group: CLICK HERE TO BECOME A MEMBER and if we’re not already friends on IG, you can follow me here for the best tips and tricks to grow your ‘gram and monetize your social media channels.

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