Instagram Advertising: The Do’s and the Do Not’s
Instagram has become one of the most popular social media platforms in the world, with over a billion active users. For businesses, advertising on Instagram can be a great way to reach new audiences and drive conversions.
But, to get the most out of your Instagram advertising campaigns, it's important to follow best practices and avoid common mistakes. So we’re here to cover some do's and don'ts of Instagram advertising to help you achieve your marketing goals.
The Do's of Instagram Advertising
Define Your Target Audience
One of the biggest advantages of Instagram advertising is its ability to target. To get the most out of your campaigns, it's important to define your target audience and tailor your ad accordingly. Instagram allows you to target users based on multiple factors, including demographics, interests, and behaviors. Use these targeting options to reach the people most likely to be interested in your products or services.
Use High-Quality Visuals
Instagram is a highly visual platform, and your ads need to stand out in users' feeds. To GRAB attention and drive engagement, use high-quality visuals that are visually appealing and aligned with your brand's aesthetic. Use bright colors, bold typography, and high-resolution images or videos to create eye-catching ads.
Include a Strong Call-to-Action (CTA)
A strong call to action is critical to driving conversions from your Instagram ads. Include a clear and compelling CTA that tells users what action you want them to take, such as "Shop Now" or "Learn More." Your CTA should be visibly displayed in your ad and aligned with your overall campaign goals.
Test and Optimize Your Ads
To get the most out of your Instagram advertising campaigns, it's good to test and optimize your ads continually. Use Instagram's built-in analytics tools to track ad performance, such as reach, engagement, and conversions. Experiment with different ad formats, targeting options, and messaging to figure out what works best for your business.
The Do Not’s of Instagram Advertising
Overuse Hashtags
Hashtags can be a useful tool for increasing the reach of your Instagram posts but don't overdo it in your ads. Too many hashtags can make your ads appear spammy and draw attention from the message you’re trying to convey. Instead, focus on using a few relevant and targeted hashtags that align with your campaign goals.
Use Low-Quality Images or Videos
As mentioned earlier, Instagram is a highly visual platform, and your ad visuals need to be of high quality to be effective. Avoid using low-quality or pixelated images or videos, as they can make your ads appear unprofessional.
Make False Claims
Making false claims or overpromising within your Instagram ads can be a recipe for disaster. Not only can it damage your relationship with your audience, but it can also lead to legal repercussions. Ensure that your ad messaging is honest and transparent and that any claims or promises you make are supported by evidence.
Ignore Comments or Messages
When you advertise on Instagram, you open the door to engagement from potential customers. Don't ignore comments or messages from users who engage with your ads, as they can provide valuable feedback and insights. Engage with users who comment or message you, and use their feedback to improve your ads and overall marketing strategy.
Social Media is our full-time job
From brand awareness to full-service social media with paid ads and email marketing. We’ve got a package for every goal in mind.
