Meta Ads: How to create a successful Facebook or Instagram ad

Advertising on Facebook is not dead. Despite new channels on the social media scene — TikTok, we’re looking at you —  knowing how to advertise on Facebook and instagram is still an essential skill for most marketers, and is a great way to grow your business.

Right now, if you advertised on Facebook or Instagram, your ads could reach 2.17 billion people — in other words: close to 30% of the world’s population. 

Plus, the platform’s active user base continues to grow.

In addition to these amazing numbers, Facebook and IG are all about getting your message in front of the right segment of those people. The users who are most likely to be interested in buying your products or services.

To keep things simple here, the best way to create successful Facebook and Instagram ads through Meta is to follow these rules.

However, we go into more detail down below in the youtube video. (Subcribe to my channel so you get alerted on our latest trainings)

How to create successful Facebook and Instagram ads through Meta

  1. Define your target audience and set clear goals for your ads.

  2. Choose the right ad format, such as single image or video, carousel, or collection.

  3. Create visually appealing and engaging ad content that aligns with your brand and message.

  4. Use clear and concise ad copy that highlights the benefits of your product or service.

  5. Set a budget and bid strategy that aligns with your goals and target audience.

  6. Monitor and optimize your ads regularly to improve performance and achieve your desired results.

Want to learn more about advertising on Facebook and instagram? Subscribe to my youtube channel OR join us over in our FREE enfluence VIP Facebook Group. Free monthly trainings and support from an expert social media manager.

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Instagram Advertising: The Do’s and the Do Not’s

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