Unlock the Power of Branding: Crafting Your Canva Brand Kit
The key to building trust with your audience is through - BRANDING! In today’s digital world, it is vital for businesses and individuals to establish a consistent and visually appealing brand presence. Lucky for us, Canva makes branding for your biz a breeze!
Canva offers a Brand Kit tool that allows you to house your brand assets such as logos, color palettes, fonts, branding photos, etc. all in ONE place! This feature is a lifesaver for creators to quickly access all assets right at their fingertips throughout the entire design process.
If you have multiple team members creating content for your brand OR if you are a content creator for more than one business, Canva allows you to create multiple brand kits AND share them with others who are on your team for easy access!
Read along 👇as we take you through all the tips, tricks & steps to create a Canva Brand Kit for your biz!
Step #1 Canva Pro is the Way to GO!
First things first, if you are not a Canva Pro user… What are you doing friend?? All jokes aside, we are BIG advocates for Canva Pro. For only $10.99 a month you have access to several features & tools that make content creation easy as pie! If you are not on board, you can always try out Pro for FREE with a 30-day trial if accessing from a browser or a 14-day trial if you’re accessing from a phone or tablet. Trust us, it is worth the investment!
Step #2 Brand Identity
Let’s not put the cart before the horse here peeps… 🤠 Before deep diving into creating a Canva Brand Kit - make sure you have a solid brand identity in place. It’s important that your branding aligns with your mission, values, target audience, unique selling points, etc. Inconsistent branding that changes on a monthly basis is NOT a good look to your audience. Make sure you have your branding solid BEFORE you start creating a kit!
Step #3 Creating Your Kit
Can we skip to the good part? You go it - now that you’re a Canva Pro user 😉and have your branding under wraps, it’s time to move on to the actual creation of your Canva brand kit! You can find this feature on the left side panel of the home page under Brand.
On the next page, make sure you are in the Brand Kit tab on the left. A blank brand kit will already pop up OR you can select the Untitled Brand Kit. Insert your business name or whoever you are creating a brand for. As you scroll down the Brand page, there are 6 different sections: Logos, Colors, Fonts, Photos, Graphics, and Icons.
Logo: If you already have a logo, simply upload it from your desktop or phone into Canva. If you do not have a logo yet, Canva can save your life once again! Using the intuitive design tool the app provides, you can search and design a logo for your brand. Once created, download it to your computer and upload it to your brand kit.
Colors: Once you add a logo to your brand kit, Canva will pull a color palette from your logo. You can either accept or reject these colors. You will also have the option to add additional colors that are not found in your logo. You can enter the hex codes or find them through the color wheel tool.
If you have a specific color you want in your palette and do not know the hex code - Pull a screenshot or image with the color into a Canva design and use the color picker tool to grab the hex code. Copy and paste the code into your brand kit color palette. You can also utilize Canva to create a color palette for you by clicking Add New and Add Palette. You can scroll through or type in a keyword that embodies your brand such as “calm”, “vibrant”, etc.
Fonts: Canva has a lot of fonts to choose from OR if you have a custom font for your brand you can download it from your desktop into Canva. If you have a font and are not sure of the name - Type “font finder” into Google and click on one of the website options to upload a screenshot or graphic with the unknown font to give you the exact name or similar fonts.
We recommend utilizing at least three fonts to work with so that you can have a Title, Subheading, and Body font for your graphics. If you are starting from ground zero or do not have fonts in place, look on Pinterest for Canva font combos to see what matches your brand's vision best!
Photos: The Brand Kit feature also allows you to upload photos so that you have easy access and a one-time upload. This is great for product photos, headshots, or any photo you will continuously use throughout your design process.
Graphics & Icons: If you already have graphics and icons made for your brand, i.e.; website banner, mockups, etc. Canva also has sections for both of these brand aspects making it easy for consistent branding EVEN when you are not utilizing the app for all of your content!
Step #4 Creating Brand Templates
Once your brand kit is in place, you are READY to start creating content! We recommend utilizing Canva’s Brand Template feature found on the left under the Brand tab. You can add or create brand templates under this tab so that all deliverables are in one spot.
If you are utilizing a brand kit across multiple team members, this feature is AMAZING for easy access and sharing so that all members can create content that is consistent with branding!
Creating a professional brand kit using Canva not only saves you a TON of time, it also empowers you to establish a strong and recognizable brand identity.
Need more help navigating Canva?
We’ve got your back, watch our latest training where we give you all the tips & trips to navigate Canva like a true pro 👉CLICK HERE or watch the video below.
