How To Elevate Your Reels Game With CapCut
In today's digital age, Instagram Reels have become an essential tool for content creators and influencers looking to engage, captivate, and GROW their audience. Reels are a short, snappy video format that offers an excellent opportunity to showcase your creativity, share your passion, and gain recognition. BUT the catch is everyone and their mother have hopped on the Reels train…. So how do you stand out in the crowd??
Let us introduce you to our little editing tool - CapCut!
What is CapCut?
While getting lost in the scroll on TikTok, you may have noticed the CapCut template feature - This is because both CapCut and TikTok were developed by Bytedance aka it’s becoming SUPER popular since it was born in the almighty TikTok app! CapCut is a user-friendly and powerful video editing app that allows you to transform your ordinary videos into eye-catching, engaging content that is very influential in social media trends across ALL platforms! Whether you're a beginner or an experienced content creator, CapCut provides the tools you need to enhance your Instagram Reels and take your video editing skills to the next level.
How to use it:
Download and Install CapCut
Start by downloading CapCut from your device's app store. It's available for both iOS and Android platforms. Once installed, open the app and let the creative journey begin!
2. Finding Trends
Now it’s time for the fun part - jumping on the TRENDS! The easiest (and most beneficial) way to find trending Capcut templates is to just scroll on your TikTok. You can also find them while scrolling in the Reels tab on Instagram BUT just note - the template feature will not pop up so you will have to manually find the template in the app which can be tricky.
Another reason it is VERY beneficial to find trending templates on TikTok first is that trends typically go viral on TikTok up to TWO weeks before they go viral on Instagram - You will be ahead of the game! 😉 When scrolling on TikTok, if you see a trending CapCut template - you will notice above the username there will be an option to “try this template”
When you click this, it will take you directly to the CapCut app where you can edit and customize the video. If you are not seeing trends on your For You Page, you can also search hashtags for CapCut templates or do industry research - whip out the good ole Google to find what’s trending in your niche!
3. Import Your Footage
When in the CapCut app Tap the "+" button to import your video clips and photos. You can also directly record video from within the app if needed. CapCut supports various file formats, ensuring compatibility with most devices.
If you are using a template from TikTok, you will click “use template” once it directs you out of the TikTok app and into CapCut. Then you will be able to click on the video(s) or photo(s) you would like to upload into the template if applicable.
4. Editing Clips & Adding Text
Drag and drop your clips onto the timeline in the desired order. CapCut offers multi-layer editing, allowing you to overlay videos, images, and text to create dynamic and engaging content. Add text overlays and titles to provide context or emphasize key points. Customize fonts, colors, and animations to match your video's theme. Text can also be used for captions and subtitles to enhance accessibility.
If using a template, for the most part, all of the editing will already be done for you - you will just need to customize it to where it makes sense for your niche or brand! If you are using the content for Reels - we suggest downloading with NO text overlay and adding text while in the Instagram app under the Reels editor when uploading!
5. Export and Share
Once you're satisfied with your masterpiece, tap the export button. CapCut allows you to choose the video resolution and format, ensuring compatibility with various platforms.
HOT TIP - If you do not want a watermark on your video (trust us you don’t want this) click “save and share to TikTok”. It will direct you to the TikTok app, but you will need to go back into CapCut. On the new screen where it says “Ready to upload” Click “other” and save the video to your device. Now it’s ready to share on Instagram WITHOUT a watermark!
6. Adding Audio
If you are using a template, CapCut will already add the audio to your video. BUT this is not going to be the trending audio once you upload it into the TikTok or Instagram app - it will upload as original audio. You can upload this way, BUT if you are looking for the most optimized way to post your video - we suggest finding the trending audio (if applicable) that is paired with your template used!
For TikTok, this part is easy - just use the audio link on the TikTok where you found the template. For Instagram, this is a little bit more tricky. We start by searching the lyrics or words used in the audio in the IG search or scroll through our Reels tab to see if we can find it. NOTE - This can be very time-consuming so if you are not able to find the desired audio, you still have a GREAT chance of reaching a large audience with the trending template and the original audio.
Video content is King Queen in today's social media world. It's time to stand out from the crowd and make a mark in your Instagram Reels. Download CapCut today and unlock your full creative potential!
Need More Social Media Help?
Lucky for you, you’ve landed on the RIGHT blog! Our monthly social media membership 👉 Content Collective by enfluence is exactly what you need to GROW your social media platforms. We give out trending templates, Reel ideas, and tips so you don’t have to think “What should I post today” EVER again! Learn more about how we can help you - https://enfluencestudio.com/membership
