16 Instagram Carousel Post Ideas To Try Right Now

Are you facing lower engagement on Instagram right now? (Don’t worry, you’re not alone)

Most social media coaches will recommend posting a Reel to improve your engagement rate, but according to a recent study, Reels actually do not solicit the most comments right now. In fact, The Hyper Auditor analyzed over 77 million Instagram posts and guess what they found? Image type post, specifically carousels get the most likes and comments.

An Instagram carousel is a post containing more than one photo or video, which users can view by swiping left on a post through the phone app. Desktop users can view a carousel post by clicking on the arrow button on the right of a post. Think of it as a slideshow of posts that users can control manually.

With an average engagement rate higher than both single image and Reels, they’re the perfect posting format to fire up your followers again. 

How to create a carousel post on Instagram

Once you have the perfect images or videos lined up, you can start creating an Instagram carousel post using the steps below:

Step 1. Click on the “+” button from the navigation bar at the top of your screen.

Step 2. Select the option to create a new “Post.”

Step 3. Tap on the option to “Select multiple.”

Step 4. Choose the photos or videos you want to upload as a carousel post. You can select up to 10 photos or videos for your carousel. Then tap on “Next.”

Step 5. You will see the option to edit your photos and videos by applying filters. For brands, I would skip this part. Once you’re done, tap on the “Next” button.

Step 6. Now add details to your carousel post including an enticing caption, relevant hashtags, and location tags.

Step 7. Once you have everything sorted, tap on the “Share” button and that’s it. You’ve created and shared your Instagram carousel post.

Now that you know how to post a carousel- here are sixteen carousel post ideas to try today!

16 Instagram Carousel Post Ideas To Try Right Now

  1. Share your brand story

  2. Showcase details of a product

  3. Step-by-step tutorials

  4. Tell a client journey

  5. Answer frequently asked questions

  6. Reveal new products

  7. Explain the process of working with you

  8. Share how a product is made

  9. Show user generated content

  10. Reveal before and after transformations  

  11. Show off your work - portfolio

  12. Give a behind the scenes stories

  13. Recap brand events 

  14. Introduce the team

  15. Give tips

  16. Show off customer reviews

Since carousel posts are so versatile, any brand or user can utilize this Instagram feature and create a higher engagement rate among their feed.

So don’t walk.. run and post your next carousel!

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