16 Instagram Carousel Post Ideas To Try Right Now
Are you facing lower engagement on Instagram right now? (Don’t worry, you’re not alone)
Most social media coaches will recommend posting a Reel to improve your engagement rate, but according to a recent study, Reels actually do not solicit the most comments right now. In fact, The Hyper Auditor analyzed over 77 million Instagram posts and guess what they found? Image type post, specifically carousels get the most likes and comments.
An Instagram carousel is a post containing more than one photo or video, which users can view by swiping left on a post through the phone app. Desktop users can view a carousel post by clicking on the arrow button on the right of a post. Think of it as a slideshow of posts that users can control manually.
With an average engagement rate higher than both single image and Reels, they’re the perfect posting format to fire up your followers again.
How to create a carousel post on Instagram
Once you have the perfect images or videos lined up, you can start creating an Instagram carousel post using the steps below:
Step 1. Click on the “+” button from the navigation bar at the top of your screen.
Step 2. Select the option to create a new “Post.”
Step 3. Tap on the option to “Select multiple.”
Step 4. Choose the photos or videos you want to upload as a carousel post. You can select up to 10 photos or videos for your carousel. Then tap on “Next.”
Step 5. You will see the option to edit your photos and videos by applying filters. For brands, I would skip this part. Once you’re done, tap on the “Next” button.
Step 6. Now add details to your carousel post including an enticing caption, relevant hashtags, and location tags.
Step 7. Once you have everything sorted, tap on the “Share” button and that’s it. You’ve created and shared your Instagram carousel post.
Now that you know how to post a carousel- here are sixteen carousel post ideas to try today!
16 Instagram Carousel Post Ideas To Try Right Now
Share your brand story
Showcase details of a product
Step-by-step tutorials
Tell a client journey
Answer frequently asked questions
Reveal new products
Explain the process of working with you
Share how a product is made
Show user generated content
Reveal before and after transformations
Show off your work - portfolio
Give a behind the scenes stories
Recap brand events
Introduce the team
Give tips
Show off customer reviews
Since carousel posts are so versatile, any brand or user can utilize this Instagram feature and create a higher engagement rate among their feed.
So don’t walk.. run and post your next carousel!