Using Social Media for Video Marketing
Nowadays videos seem to be taking over the marketing world and even the biggest social media apps are encouraging video posts. If you don’t believe us, here are some shocking stats: 55% of people watch online videos daily and a whopping 84% decided to make a purchase by watching a brand’s video, according to invideo.io. This source also reported that those who use video marketing get 66% more qualified leads per year and grow revenue 49% faster. So how do you know which platform suits you best? We’ll go over some of the best options in this article.
TikTok
Launched in 2016, TikTok is raking in up to one billion users as of 2022. Video lengths range from 15 seconds to 10 minutes and the content itself features dancing and lip-syncing to trendy audios, comedic skits, and much more on a never-ending feed tailored to your interests called the “For You Page.”
In 2020, Meta launched a similar video format, Reels, on Instagram and later onto Facebook in 2021. However, Reels only allows video lengths up to 90 seconds as of right now. Previously, Instagram included a separate video format for posts until head Adam Mosseri announced that all videos will be merging with Reels, which will allow more creative opportunities and reach. If you need help keeping up with the latest trends, sign up for Reels4U to receive 3 prompts in your inbox every week.
Facebook is also hugely popular for video, gathering about 4 billion video views daily, according to Yans Media. Their service, Facebook Watch, provides free video-on-demand for streaming and sharing videos. Along with the recent addition of Reels, Facebook supports video uploads less than 240 minutes, or four hours.
YouTube
Lastly, the Google-owned video sharing platform YouTube is great for longer videos, such as in-depth tutorials and podcasts. Videos on YouTube can easily get discovered through successful SEO and user recommendations.
If you’re feeling overwhelmed, don’t stress! Today it’s easier than ever to post high quality videos directly from your smartphone, all you need is a few tools. For hands-free recording, we recommend the Flipstik to stick your phone anywhere. And remember that EVERYTHING can be content. Record your work station, behind the scenes, tutorials, or before and after transformations!
