20 Instagram Posts Ideas for Realtors

Don’t know what to post on your Instagram besides pictures of houses? We get it - coming up with new content ALL THE TIME can be draining. So we’ve put together a comprehensive list of 20 post ideas so you don’t have to!

But First…

Before creating content to build your online brand, make sure potential clients can find you. Check out our blog Optimize Your Instagram Profile for more followers to make sure you’re attracting good-fit followers that will engage with your content.

Now to the good stuff.

Here are 20 content ideas you can use as your IG planning cheat sheet:

1. Explain a real estate industry term

2. Share why NOW is a good time to buy/sell

3. How your client journey works (buyer + seller)

4. 6 reasons you should hire a local {enter your area} Realtor

5. 4 reasons to use a realtor instead of Zillow (or any other listing website)

6. Show off one of your favorite listings

7. Bust a home buying/selling myth 

8. Share an interior design tip 

9. Share a quote about homeownership

10. Top 3 ways to prepare for selling 

11. Top 3 ways to prepare to buy your DREAM home 

12. 2 truths and 1 lie about buying/selling 

13.  A powerful client testimonial 

14. Your take on current market conditions

15. Easy tips about improving your home

16. Worst real estate advice you ever got

17. Answer a FAQ

18. Share one of your favorite local spots 

19. Share seasonal things to do in your area 

20. Share some background info about yourself (at your own discretion of course)

A Tip from the Pros:

Engage with your audience. Don’t just post and ghost. Instagram is built to be a social app, this means the algorithm wants to see you liking, commenting, and reacting. Try to spend at least 15 minutes after you post engaging with your audience or on larger real estate accounts.

Most Importantly - Provide Value 

Vale-drive content is how you're going to attract, encourage engagement and delight your audience. Providing answers to your customers questions and sharing information builds trust by setting you up as a pro in the real estate industry. Be honest with your audience - share what resonates with them.

Let us handle your social media management

We are a full-service social media management company, specialized in real estate marketing. Our CEO, Katelyn has been doing real estate marketing for over 13+ years and knows what works to make you the local celebrity of town!