Optimize Your Instagram Profile for more followers
Having an optimized bio helps attract good-fit followers which will help you'll build an audience that is more engaged with your content.
There are 6 Key Factors to improving your Instagram profile optimization
Profile Picture
Username
Page Name
Bio
Link in bio
Story Highlights
How to fill out your Instagram Bio
Open your Instagram app and click profile > edit profile
Profile Picture: This can be your logo or a clear photo fo you
Username: Simple, relates to your business or service
Page Name: We want to use a keyword here- state your name or business name then add a divider line and add a keyword or phrase that people would search to find you
Example: Katelyn | Social Media Coach
Bio: 150 character description
[WHAT YOU DO]
[HOW YOU HELP THEM/WHY THEY SHOULD FOLLOW YOU]
[ACCOLADE]
Link in bio: Add your website or FB page
Bonus tip: To access the full instagram music library, change your profile to a business account > category: entreprenuer
The Key to a Good Instagram Bio
The key to crafting a good bio is to do industry research first. Search [keyword of your industry] on Instagram and view some of the top profiles that show up. What are they typing in their bio?
Instagram Story Highlights
Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them. They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.
Tell your story with Story Highlights
Tell your story with Story Highlights. Story highlights let you save archived stories to your profile to view later. Here are four story highlight ideas to try:
Introduction: Introduce you and your brand
Service/Product: Save a story highlight for each product or service you offer
Tips: Share relevant tips and save them to their own story highlight
Testimonial: Share real life client testimonials: Screenshots or videos
Click below to watch the full “Optimize Your Profile” Training on our Youtube Channel!
Need more help optimizing your instagram profile? Have an expert look it over.
