6 Instagram Marketing Trends for 2023
It’s 2023 and the game is CHANGING!
We figured now was the perfect time to share our thoughts on some of the biggest trends we see happening on Instagram.
And if your strategy for the new year is non existent, you may wanna grab our IG Strategy Training which is current on SALE right now. Grab it here.
Here are our top 6 Instagram marketing trends you need to know in 2023.
Prioritization of Video
Better balance of Photos/Reels
Brand Partnerships and Affiliate Marketing
UGC Creators will Rise
Video Memes
Boosted content
Video and Reels Prioritization: With fierce competition from both TikTok and YouTube, we expect the platform to continue to prioritize Reels in the new year. So, if you want to start incorporating short-form video into your Instagram content strategy, 2023's the perfect time.
Photos will still be a thing: While there’s no denying that the platform will continue to prioritize Reels, we predict to see a bigger balance of photos on the horizon. Utilize the new music feature on photos to make your post POP!
Brand Partnerships: We predict that Instagram is going to double down on monetary incentives for creators to cash-in and turn their passion into a living. This will make brand partnerships and affiliate marketing on the app much easier for everyone to get involved in with features such as Collabs + Creator Marketplace <-- If you haven't seen this, google it.
UGC Creators are on the rise! In fact, if you look up the hashtag #ugccreator you'll see over 52K+ posts on Insta. Unlike historical User Generated Content (UGC) where content is created organically, a UGC creator creates content that looks like UGC — but it's been paid for. (Great for creators)
Video Memes: Memes will forever be a recipe for instant success — but in 2023, video memes are where it’s at. (It's like a Reel but it's actually a meme. Here's an example of a meme reel:
6. Boosted Content: We suspect that brands will be stepping up their boosted spend in 2023. While boosted content isn’t exactly new-year, new-me, it is a surefire way to extend your reach and improve visibility on the app.
What trend do you think will pop off in 2023? Join the conversation over in our Free Facebook Support Group here.
