6 Things to Look for in a Social Media Marketing Agency
When it comes to social media agencies, there are a dime a dozen. That’s why it’s so important to come to the table with high(er) expectations. Lucky for you, we’ve put together a list of what you should look for in a social media agency so that you can confirm you’re in good hands before turning over your marketing efforts.
6 Things to Look for in a Social Media Marketing Agency
1. They Know Your Industry or Are Willing to Learn It: The company you’re working with should ideally have a thorough understanding of your industry, your niche, so that they can create content tailored to your brand specifically. Or they should be willing to learn.
How we do it: We are experts when it comes to Real Estate Marketing, but when we get clients in dental or beauty, you can bet your bottom dollar we are signed up for the latest news and updates regarding those industries so that we position YOU as the expert.
2. They Have Powerful Tools at Their Disposal: A social media marketing agency should have tools to schedule out posts ahead of time, create and edit beautiful graphics, run ads, and very closely monitor data and analytics.
How we do it: enfluence loves to use Facebook Creator Suite but we also have memberships with Later, Flick, and Sprout Social, Canva Pro, MailChimp and Your Template Club. We want our clients to have the best of the best.
3. Communication is Quick and Efficient: A qualified agency should always respond in a timely manner, even if only to say, “I’ll review this email and get back to you by EOD!” If an agency goes silent and you can’t get the responses you need, there’s trouble.
How we do it: We have a rule at enfluence Marketing Studio. All inquiries should be responded to by end of day.
4. They’re More Proactive, Not Purely Reactive: They should be keeping up with trends and algorithm changes so that they can adjust their methods accordingly.
How we do it: We are subscribed to ALL the social media blogs including Social Media Today, HubSpot, Social Media Explorer, and more! We also take certifications with HubSpot and just recently finished a TikTok Masterclass valued at $3K! (Yes, we take education seriously.)
5. Proof of Successes: An experienced agency should be able to share testimonials and other examples of how their work has helped brands in the past.
How we do it: We have a dedicated success page HERE and HERE and you can see recent case studies on our services packet when you request more information.
6. Their Own Social Media Should Be a Good Example of Their Work: “Ugh, we’re just so busy working for our clients that we don’t have time to manage our own social media!” Sorry. No. You should be able to see real results on their social media channels. (Peep ours here)
How we do it: Katelyn has built a following of over 114,000 people who admire her expertise in social media marketing
With the tips above, you have just about everything you need to start hunting for a social media marketing agency. We’d love to have the opportunity to work for you! Inquire today for more information regarding our social media services.
