Using Instagram Polls to Increase Engagement
Feeling like engagement has been down on your Instagram? Consider trying this social media secret: poll stickers!
Polls give you the opportunity to ask your followers a question and have them participate by choosing one of the 2-4 answer choices given. Your question can be fun, insightful, or even provide you with useful feedback coming directly from your audience. You may be wondering, “Why not just use the question sticker?” The question sticker, although a great feature used to receive open-ended responses, may deter those who see it as too much of an “effort.” Instead, offering choices will make it easier for them to simply tap and they can even see the results afterwards. Polls are overall much more likely to see higher levels of engagement, especially for smaller accounts, so don’t be afraid to use them!
Need help getting started? Here are some ideas to get you inspired:
This or That
What’s your favorite?
Have you signed up for…
Guess what I’m working on
Would you be interested in…
Which tool do you use more?
What do you need help with?
Have you seen this new trend?
Want to see more of this content?
What feature is most important to you?
Try using questions like these to segue into a promotional post since it will capture your audience’s attention. In fact, a great way to bring some traffic to a new post is to share it to your Story along with a poll right after posting. Keep in mind that you are limited to only 4 answer choices, so make it concise! And don’t be afraid to get creative–use photos or custom graphics that represent your brand. Here are some examples:
