How to Get More Shares on Social Media
When it comes to social media, likes aren’t everything. You want to ensure that your content will leave a lasting impact. If you check your insights, they can also tell you how often your content gets saved and shared, which can ultimately be more meaningful. Shares mean that users felt inspired to share your content with their own followers, and then in turn their followers bring more traffic to your profile, and who wouldn’t want more traffic? Keep reading to find out how you can generate more shares!
Find Out What’s Trending
Discussing hot topics that are relevant and trendy will definitely help to bring some more traffic your way. Embrace memes and pop culture by putting your own creative spin on them! And if you’re struggling to find recent trends, Google Trends will share the latest stories as well as daily search trends. But don’t just aimlessly hop onto trends, contribute something unique, valuable, or insightful.
Be Relatable
A great way to build a connection with your audience is by being relatable or sharing something that aligns with their own experiences and values. Your followers and customers want to feel seen, so create content that appeals to them. Do some research and analyze your demographics; what does your target audience enjoy consuming on social media?
Grab Attention
Grab your audience’s attention with a killer headline or a even a (slightly) controversial statement! In other words, make the viewer interested in reading more. Some good headline ideas include numbered lists, guides, and how-to’s. If you want to take it even further and get a detailed analysis of how your headline ranks, try a headline analyzer to work on perfecting that hook!
Use a CTA
This one may sound pretty self-explanatory, but you can always directly encourage your audience to share your content with a simple Call-to-Action. But don’t make it too salesy, be fun and purposeful! For example, “Tag a friend who needs to hear this,” or “Save this for later!”
What Content Generates the Most Shares?
Memes
Newsworthy Stories
Infographics
Emotional Content
Interactive Content
Lists
Videos
