Create Your First Digital Product: A Beginner’s Guide

Unlock Your Digital Product Potential

Are you ready to create your first digital product but don't know where to start? Well, you’re in the right place! Whether you're an entrepreneur, influencer, or creator looking to grow your income and audience, launching a digital product is an incredible way to do so.

In this guide, I'll walk you through the entire process—from brainstorming ideas, validating your product with your Instagram followers, designing your product, and pricing it to make sure it resonates with your audience. It doesn’t matter if you’re just starting out or if you already have a growing Instagram following, I’ve got the steps covered for you!

Step 1: Finding the Right Digital Product Idea

Before you dive into creating your first digital product, it’s crucial to know what your audience needs. The key is to offer a product that solves a problem or fills a gap. For example, if you’re using Instagram to grow your followers, you might notice what resonates the most with your community.

Tip: Leverage Instagram polls and engagement metrics to understand your audience’s pain points. Here’s how:

• Instagram Stories Polls: Ask your followers what they struggle with the most (e.g., fitness tips, productivity hacks, digital marketing advice, etc.). Your followers will give you honest feedback that can help shape your product.

• Analyze Your Instagram Engagement: Check which posts get the most likes, comments, or shares. This shows you the type of content that people are truly interested in.

For instance, if you're in the fitness niche and your followers are asking for quick workout routines, you might consider creating an eBook or a digital fitness guide.

Example: A fitness influencer with a strong Instagram presence could create a "7-Day Fitness Challenge" digital download or a monthly workout planner to meet the growing demand for fitness-related content. This product would tap directly into your audience's need for easily accessible, at-home fitness resources.

Step 2: Creating Your Digital Product

Now that you've identified the type of digital product to create, it’s time to get to work! This part can feel overwhelming, but it doesn’t have to be. Here’s how to approach it:

Start with an Outline:

• What are the key topics or lessons your digital product will cover?

• Break down your content into easily digestible sections. If you’re creating a course, module-based content works best. If it’s a digital download, organize the information into pages or sections.

Use Simple Tools to Create Your Product:

• Google Docs: Write out your content in a simple, organized format. It's the perfect tool to plan and draft your ideas.

• Canva: For design purposes, use Canva. This tool has hundreds of templates for things like eBooks, checklists, and worksheets, making your product look professional.

• ChatGPT: If you need help writing content, ChatGPT can be an excellent assistant. For example, you can use it to generate ideas or help you with writing paragraphs for your guide.

Pro Tip: Make sure your Instagram audience knows you’re creating a new product! Keep them updated with sneak peeks, polls, and behind-the-scenes content. This keeps your community excited and engaged before the product launches.

Step 3: Designing and Branding Your Digital Product

Designing your digital product is just as important as the content you create. A well-designed product looks more professional, builds trust with your audience, and keeps them engaged.

Here’s what you need to do:

• Branding: Make sure your digital product aligns with your Instagram branding. Use the same fonts, colors, and style that you already use on your social media to create a cohesive look.

• Graphics and Photos: Incorporate eye-catching visuals. Use high-quality stock images or original photos that resonate with your audience. Tools like Canva make it easy to add visuals that enhance your content.

• User Experience: Keep it clean and easy to navigate. No one wants to struggle to read through your content, so make sure everything is clearly laid out.

If you’re creating a fitness guide, for example, include images of exercises, motivational quotes, and possibly before-and-after images to inspire your customers.

Step 4: Pricing Your Digital Product for Maximum Profit

Now comes the fun part—pricing! Setting the right price for your digital product can make all the difference in its success. Here’s how to get it right:

1. Know Your Audience’s Willingness to Pay: For example, if you have a following of Instagram users interested in fitness, they might expect to pay between $20-$50 for a fitness guide. But if your community is newer or smaller, it might be better to start with a lower price point.

2. Consider Competitor Pricing: Research other digital products in your niche and see how they’re priced. This helps you understand where you stand in the market and how to position your product competitively.

3. Create Value-Based Pricing: If your digital product offers tremendous value—like a comprehensive, step-by-step guide—you can price it on the higher end. For smaller products, like a checklist or template, you might want to price it lower.

Pro Tip: Once you’ve launched your digital product, keep an eye on the sales. If you’re not getting the response you expected, consider running a limited-time promotion or adjusting the price.

Ready to Launch Your First Digital Product?

Now that you’ve learned the steps to creating your first digital product, it's time to put your plan into action! Remember, the key to success lies in knowing your audience, offering a product that solves their problems, and promoting it consistently on Instagram.

Creating a digital product is an amazing way to grow your brand, provide value to your community, and even generate passive income. So, get ready to dive into your digital creation journey, and don’t forget to share your process on Instagram to keep your followers engaged! 

Tune into Call Her Creator on Apple or Spotify  for more expert tips on growing your social media, building your brand, and turning your passion into profit!

Instagram Updates: What You Need to Know for 2025

We’re diving into the latest Instagram updates and how you can use them to boost your engagement and grow your following in no time. We’ll talk about all the exciting changes happening on Instagram, like the new carousel features, a fresh grid layout, and tips that will help you stand out in 2025. Plus, I’ll share the strategies that helped me 10X my results and how they can work for you too!

1. Carousel Updates: More Music and More Engagement

Instagram has seriously stepped up its carousel game this year. Now, you can add music to video carousels—something you couldn’t do before. This change allows you to elevate your carousels with the power of sound, helping boost your post engagement and increase your reach.

Here’s why this matters: Music helps capture attention, and carousels already offer more space to share in-depth content. Adding audio takes it to the next level, making your posts more shareable and giving followers a reason to interact. Remember, share-worthy content is key to gaining more visibility on the platform, and Instagram is giving you the tools to make your posts more engaging than ever before.

If you want to seriously boost your engagement, make sure you’re taking full advantage of this update. And if you’re not a graphic designer, don’t worry—we’ve got you covered. Our membership gives you access to ready-made, trendy carousel templates that can help elevate your content while saving you time! 

Here are FREE 10 Customizable Reel Covers that we created in Canva from our Club enfuence membership, enjoy!   

2. Instagram Grid Update: New Size, New Opportunity

Instagram has recently introduced a change to how posts appear on your grid. Now, taller, portrait-oriented images will take up more space, and this new layout could have a significant impact on your account’s reach. This change means that your posts will stand out more when users scroll through their feeds. It’s a subtle shift, but it could make your visuals more eye-catching, resulting in higher engagement.

Here’s what you need to remember: it’s not about comparing your performance to others. Instead, focus on creating content that resonates with your audience and makes the best use of the updated grid size. It’s time to focus on yourself and your brand, not on how everyone else is doing. You’ll see better results when you own your unique approach!

3. Reels Updates: Original Audio and More Personal Content

If you haven’t already, it’s time to jump on the Reels train. While trends are still important, Instagram is giving more weight to original content—specifically, your voice and ideas. The latest updates emphasize the importance of sharing personal, original audio and content that reflects your brand’s unique perspective.

Gone are the days of copying trends for the sake of it. Instagram is now rewarding creators who take a stand, create unique audio, and showcase what makes them different. So, put the gimmick reels behind you and embrace the power of authenticity. Your followers want to hear your voice, not just another viral dance. 

Follow me on instagram @thekatelynrhoades for more tips on trending reels, updates, and growing on social media! 

4. Boosting Engagement with New Features: DM Automation and Live Triggers

Instagram is also rolling out some new features that make it easier to engage with your audience. DM automation is getting more popular, and when combined with live triggers (like live chats or automatic responses), it’s a game-changer. This feature allows you to automate responses or prompts in real time, making it easier to interact with your followers during high-engagement moments.

If you’re not already using this feature, I highly recommend it. Automation can free up your time while still giving your followers a personalized experience. This is the perfect tool to help you streamline engagement and connect with more of your community.

5. Strategies for Maximum Reach in 2025

As we move forward into 2025, it’s essential to focus on intentional strategies. Here’s what I recommend: 

• Income Transparency: Be authentic about your success and what it took to get there. The days of BS claims are over, especially with the new FTC guidelines.

• DM Automation: When paired with IG Live, this is a powerful combo for creators who want to engage on a deeper level with their audience. 

In 2025, it’s all about keeping things simple and real. Don’t overthink your posts—just press post. Avoid overly-edited Stories and stop obsessing over how many views others are getting. The secret to success is focusing on your audience and providing value with every post.

Ready to Boost Your Instagram Growth?

If you’re ready to take your Instagram strategy to the next level, we have a posting schedule that’ll help you grow in just 14 days. Plus, our membership gives you access to a constant stream of trending Reels ideas, along with Canva templates to help you create content that connects. 

Listen to my Call Her Creator podcast on APPLE  or SPOTIFY for more tips on how to grow on social media! 

Get started today and see the difference these updates can make in your Instagram journey! 

How to Turn Your Instagram Likes Into Actual Sales: 6 Proven Techniques to Boost Conversions

Instagram is an essential tool for building your brand, connecting with your audience, and generating sales. But let’s face it, if you’re getting tons of likes and comments but not seeing any actual sales, you might be wondering if all your effort is paying off.

The good news? It absolutely can. With the right strategies, those likes can translate into revenue for your business. In this blog post, we’ll share six proven techniques that can help you turn those Instagram likes into actual sales.

1. Optimize Your Bio: The Link in Bio Hack

Your Instagram bio is prime real estate. It’s one of the first things potential customers see when they visit your profile, so it’s crucial to use it wisely. The most obvious use of your bio link is directing traffic to your website, but it can also be used to promote other assets like your affiliate links, landing pages, or even other social channels.

Why is this so important?
Instagram is a visual platform, and while users may like your posts or leave comments, the ultimate goal is to guide them to a place where they can make a purchase. Make sure you’re using that link in bio space effectively, whether it's pointing them to your website, a sale, or a lead magnet (more on that below!).

If you don’t have a website yet, don’t worry. Cross-promote your other social channels. For instance, if you have a Facebook page, include that in your bio link. This gives followers multiple ways to engage with your brand.

Pro Tip:
Consider switching out your bio link for a Stan Store, which allows for easy e-commerce integration. It’s visually appealing, super user-friendly, and provides a seamless shopping experience. I saw a significant boost in sales when I switched to a Stan Store, and you can try it free for 14 days using this link.

2. Lead Magnets: Offer Value, Collect Leads

When it comes to turning likes into sales, you need to give people a reason to follow through with a purchase. One of the best ways to do this is by offering lead magnets. These are valuable, free resources you give away in exchange for contact details (like an email address or phone number).

For example, if you’re in the real estate niche, create a guide titled “5 Essential Tips for First-Time Homebuyers” or “Best Neighborhoods for Families in [Your City].” Offer this content for free via a link in your bio, where visitors can sign up to download the guide. In return, you get their contact info, allowing you to nurture the relationship and eventually lead them down the sales funnel.

The key here is to target content offers that your audience finds irresistible and relevant. Once you’ve collected their information, you can start building a relationship through follow-up emails, DMs, or even personalized offers.

3. Engage Quickly: Customer Service on Social Media

The speed at which you engage with your followers can make all the difference. According to studies, 40% of consumers expect a response within an hour of sending a message on social media, and 35% are more loyal to brands that reply quickly. These stats prove that prompt engagement can boost customer loyalty and conversions.

Make sure you're not leaving your commenters or DMs hanging. Respond to comments on your posts as soon as possible, and always keep an eye on your direct messages. If you're running a business, don’t hesitate to assign someone on your team to manage responses if you’re short on time.

Quick Engagement Strategy:

• Reply to all comments on your posts.

• Send a quick thank-you DM to new followers.

• Engage in your niche’s Instagram stories and posts.

When people feel heard, they’re more likely to trust you—and ultimately, buy from you.

4. Sell Directly Through Instagram Stories

Instagram Stories have become one of the most effective ways to connect with your audience in real-time, and they’re a goldmine for driving sales.

Why Stories?
Over 58% of Instagram users say they've become more interested in a brand after seeing their Stories, and more than half of them visit a website and make a purchase directly after viewing a product or service in a Story.

The Best Part?
Instagram makes it easy to sell directly through Stories. You can use the Link Sticker to drive traffic to a landing page or product page, or better yet, integrate a service like Manychat to create automated DMs for people who reply to your Story. The key here is to show up consistently and authentically.

Engagement Tip for Stories:

• Show your face. People connect with people, not logos.

• Promote your products, services, or special offers.

• Use the DM Me sticker to create personalized conversations.

5. Influencer & Creator Marketing: Harness the Power of Social Proof

One of the most effective ways to amplify your reach—and drive sales—is by collaborating with influencers or creators in your niche. According to a study, 88% of consumers say they’ve been inspired by an influencer or creator to make a purchase. This is nearly a foolproof strategy to get your product or service in front of a new, engaged audience.

Search for influencers in your industry, and explore their content to see if their followers align with your target audience. You don’t always need to partner with high-profile creators. Micro-influencers can deliver amazing results with a smaller, more targeted audience.

Whether you collaborate on content or hire User-Generated Content (UGC) creators to promote your product, this type of marketing builds credibility and drives real sales.

6. Paid Ads: Boost Your Best Posts for Faster Results

If you’re looking for a more direct route to conversions, paid Instagram ads can help you boost your top-performing posts. When you pay to promote your content, you get access to more advanced targeting options, allowing you to reach the exact audience who’s most likely to engage with your products or services.

Where to Start?

• Go to your Professional Dashboard on Instagram.

• Check out your Top Posts to identify content that’s already performing well.

• Use Instagram’s targeting options (age, gender, location, interests) to define your audience.

If you're new to ads, start by boosting posts that already have high engagement. This way, you’re putting your money behind content that your audience already loves.

Wrapping It Up: Turning Instagram Likes into Tangible Sales

Turning Instagram likes into sales isn’t about obsessing over vanity metrics—it’s about building relationships, offering value, and creating a seamless path for your audience to purchase. By implementing these six strategies, you’ll be well on your way to leveraging Instagram as a powerful tool to grow your business and increase revenue.  

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