The 30-30-30 Strategy to Grow on Instagram This Month (Without Posting Every Day)

If you're feeling stuck on Instagram like you're doing everything right but still not seeing growth, you're not alone. The truth is, Instagram growth in 2025 isn't just about showing up more. It's about showing up smarter.

That’s where the 30-30-30 Strategy comes in.

This is a simple, powerful method I use (and teach inside Call Her Creator) to grow your Instagram presence without having to post daily, dance on camera, or spend hours doom-scrolling.

It’s built for creators, coaches, service providers, and small business owners who want consistent engagement, real growth, and visibility that converts.

Let’s break it down.

I have an episode similar to this called: The 30-30-30 Instagram Growth Strategy

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What Is the 30-30-30 Strategy?

The 30-30-30 Strategy is a daily Instagram growth system you can implement in 30 minutes or less — even if you're short on time or stuck in an engagement rut.

Here’s the basic breakdown:

• 30 outbound comments to accounts in your niche or ideal audience

• 30 story replies or DMs to warm up your existing community

• 30 minutes total of intentional engagement per day, split before and after you post

This strategy isn’t just about vanity metrics — it’s about building real relationships and creating consistent visibility so the algorithm actually works with you, not against you.

Why It Works

The Instagram algorithm prioritizes:

• Authentic interaction

• Consistency over volume

• Time spent on the platform (engagement loops)

The 30-30-30 Strategy is designed to hit all three.

By engaging before and after you post, you’re giving your content the best possible chance of being shown to more people — both your current followers and new potential ones.

You’re also building trust and connection with your audience in the DMs and Stories, which creates a warmer audience that’s more likely to click your links, buy your offers, or share your posts.

Here’s How to Do It

1. Comment on 30 Targeted Posts Per Day

This isn’t random scrolling — it’s strategic engagement.

Find 30 posts from:

• Ideal followers

• Complementary brands

• Niche hashtags

• Explore page results related to your offer

Leave thoughtful comments — not just emojis. Show up in a way that makes someone want to tap your profile.

Tip: Save 3–5 accounts to engage with consistently so you stay top of mind.

2. Reply to 30 Stories or DMs

This is your chance to nurture relationships with your existing community.

Respond to Stories using authentic replies (skip the “🔥” reactions). Ask follow-up questions. Cheer them on. Be a human.

You can also check your DMs for old conversations and reignite them with a quick “Hey! How’s [insert topic] going?”

This creates warm leads without pitching a thing.

3. Time-Block 30 Minutes

You can split your time like this:

• 15 minutes before you post (engagement helps warm the algorithm)

• 15 minutes after you post (responding + keeping momentum up)

If you’re not posting that day, no problem — this strategy still keeps your profile active and engaging.

Bonus: Schedule your time using a calendar block or timer so it doesn’t take over your day.

My Results With the 30-30-30 Method

When I was relaunching my $19 Reels Challenge, I used the 30-30-30 method as part of my visibility push.

I wasn’t posting every day.
I wasn’t running paid ads.

I simply committed to consistent, intentional engagement — and I ended up making over $10K in a weekend from a product that had already been sitting in my Stan Store.

The difference? I built momentum and visibility first.

How to Get Started This Week

Here’s your 3-step action plan to test this strategy starting today:

1. Block 30 minutes in your calendar for Instagram engagement

2. Make a list of accounts or hashtags to engage with daily

3. Start tracking how your reach, shares, and replies shift over the next 7 days

Stick to it for one week and you’ll see the difference — not just in the numbers, but in how your community feels.

Want More Growth Tips Like This?

If this strategy got your wheels turning, you’ll love what I’m sharing over on the Call Her Creator podcast.

🎙️ Tune in to Episode 76: The 30-30-30 Strategy to Grow on Instagram This Month
📲 Follow @callhercreator on Instagram
🛍 Grab my tools + training: https://stan.store/katelynrhoades

Your next growth phase starts with consistency — not perfection.

Instagram Mistakes You’re Makingin 2025 (And How to Fix Them!)

Instagram can be a goldmine for creators, small business owners, and online brands. But it can also feel like shouting into the void when your content doesn’t perform or your followers aren’t converting into customers.

Let’s be real: if you’re feeling stuck, it’s probably not the algorithm. It’s likely some small social media mistakes that are holding you back. But don’t stress—we’ve all been there! The good news? These are easy to fix. Let’s break down seven common Instagram missteps and how you can turn them around for serious growth.

1. Sales Pitches Over Value-Driven Content

Yes, you're here to grow and sell. But if every single post screams "BUY FROM ME," you’re probably turning people off.

Instagram is a platform built on connection. Your followers want to learn from you, laugh with you, and feel like they know you. Instead of constant promotions, try educational carousel posts, behind-the-scenes videos, or relatable Reels. People buy from people they trust, so use content to build that relationship first.

2. Neglecting Your Engagement Strategy

Posting and ghosting? That’s a major no-no in the world of social media.

Engaging with your audience is just as important as what you post. In fact, I spend 30-45 minutes each day interacting with other creators, potential clients, and my own audience. Reply to DMs, comment on posts, and show up in stories. The algorithm rewards conversations, and so do real people.

3. Not Knowing Your Audience

If your content isn’t hitting, chances are you’re not creating with your ideal audience in mind.

Before planning your next post, ask yourself: Who is this for? What do they need help with? What kind of content do they already engage with? Start speaking directly to your dream follower and watch how much more your content resonates.

4. Ignoring Analytics

You don’t need to be a data nerd, but you do need to track what’s working.

Take 15 minutes each week to review which posts performed best. Look at saves, shares, reach, and comments. Then double down on what’s connecting. Instagram gives you all the data you need to grow—you just have to peek behind the curtain.

5. Skipping Reels (Or Not Optimizing Them)

Let’s be honest: Reels are here to stay. But not using them, or using them without a strategy, is a growth killer.

Start by posting Reels 2-3 times a week. Use trending audio (under 10k uses), share bite-sized value, and add strong hooks in the first 3 seconds. Bonus: Instagram just announced a new Reels editor feature (think TikTok's clip layering tool), so get ready to create smoother, more dynamic videos directly inside the app.

Psssttt. have you tried Instagrams’ new EDITS app? It’s being favored by the algortihm right now.

6. Weak (or Missing) CTAs

You’ve got their attention—but what do you want them to do next?

Always give your followers a next step. Whether it’s commenting a keyword, DMing you a question, saving the post, or clicking the link in your bio, your content should lead somewhere. Clear CTAs = more conversions, more growth, and a better experience for your audience.

Need help with your CTA’s? Check out this blog: 3 Proven ways to boost your Reels engagement

7. Not Repurposing Your Content

Creating something awesome once and never using it again? That’s the fastest way to burn out.

Repurpose your top-performing posts into new formats: turn a Reel into a carousel, a carousel into an email, an email into a story series. This saves time and keeps your message consistent. If you do decide to post daily (and we don’t recommend doing that forever), do it for a set period, analyze what performs best, then start repurposing like a pro.

8. Skipping Trial Reels

Thinking your Reel has to be perfect before you post? Not true! Trial Reels are key.

The best creators use trial Reels to test out concepts, trends, and audio before going all in. Think of them as practice reps—low-pressure, low-effort, high-reward. Start creating mini content experiments so you can learn what lands with your audience.

9. Not Using the Rule of 3

Want to increase how well your message sticks? Use the Rule of 3.

Show it in the video. Say it in your caption. Reinforce it with a CTA. This creates repetition and increases retention. It’s a simple storytelling framework that helps your content make a bigger impact and stay top of mind.

10. Forgetting to Tap into FOMO

People hate missing out—and you should be using that to your advantage.

Lean into FOMO marketing by teasing new things coming, showing limited spots, or giving sneak peeks. Sprinkle in what’s ahead to keep your audience curious and engaged. A little suspense goes a long way in boosting interest.

Focus on Connection, Not Just Growth

The best kind of social media growth is the kind that feels good—to you and your followers. When you prioritize connection, consistency, and creativity over vanity metrics, that’s when the magic (and conversions) happen.

Quick Note: Engagement tends to dip in the summer months. People are outside, traveling, and generally spending less time scrolling. So don’t stress over slower numbers right now—keep showing up, stay consistent, and plan to repurpose high-performing content when engagement picks back up.

Want the basics laid out for you? Grab my Instagram Growth Starter Pack for templates, tips, and a step-by-step path to grow on Instagram.

🎧 Want more? Listen to Episode 24 on Call Her Creator on Apple or Spotify for a deeper dive into these tips and even more real-talk advice.

Fix the small things. Stay consistent. Keep learning. You’ve got this.

How I Got the Algorithm to Love My Content Again (Without Burning Out)

Let’s talk about the content hamster wheel — the one where you're constantly posting, creating, brainstorming, and still… feeling like you’re invisible online.

I’ve been there.

As someone who creates content for a living and helps others do the same, I know how frustrating it feels to pour effort into Reels, write thoughtful captions, follow every trend — and still get low reach, low engagement, and zero momentum.

It felt like the algorithm forgot I existed. Worse… it made me start questioning if the work was even worth it.

But what changed everything for me was a strategy I now teach to all of my clients and students. I call it The Rule of 3 — and it helped me grow my engagement, reconnect with my audience, and finally feel in control of my content again.

What Is the Rule of 3?

The Rule of 3 is a simple but powerful Instagram Reels strategy where you take one content idea and repurpose it into three distinct types of Reels:

1. Trending Audio Reel (for reach)

This is the Reel that gets eyes on your content.
Use a trending sound (ideally under 10k uses) and pair it with a short text hook over video.
These Reels tap into the Explore Page algorithm and help you reach new people quickly.

Example:
On-screen text: “I used to hate selling in Stories… until I did this 👇”
You pair it with a trending audio that matches the mood and energy of your message.

2. Talking Head Reel (for authority)

This is the Reel that builds trust and credibility.
You face the camera and share one clear tip, story, or insight — short and to the point (keep it under 30 seconds for best performance).

Example:
“Here’s how I sell in my Instagram Stories without sounding pushy: I imagine I’m talking to one friend who truly needs what I offer. I keep it real, casual, and clear.”

This Reel is for your existing or warm audience who wants to learn from you directly.

3. Hook + Caption Reel (for engagement & conversion)

This is the Reel that drives shares, saves, and action.
You use a compelling on-screen hook with music, but keep the real value in the caption.

Example:
On-screen: “3 ways I sell in Stories without sounding salesy”
Caption: ✅ Tip 1, ✅ Tip 2, ✅ Tip 3, plus a CTA like “DM me the word STORIES and I’ll send you a free example.”

This format connects with people who like to read, save tips, and take action after consuming.

Why the Rule of 3 Works

Because not everyone consumes content the same way.

Some people need the hook.
Others want to see your face.
Some prefer to read and digest on their own time.

The Rule of 3 allows you to meet every type of audience member where they’re at without creating brand new content every single day.

More variety = more visibility.
More consistency = more trust.
More strategy = more sales.

How I Use This Strategy Every Week

Here's how I implement The Rule of 3 in my own business:

🧠 I start with one idea (usually a pain point or question my audience is asking)

📹 I batch the three Reel types back-to-back in one sitting

🗓️ I post them throughout the week, 1–2 days apart

That’s it. No guesswork. No burnout. Just a repeatable system that works.

If you’re someone who only posts 3x/week, this can be your entire Reels strategy.

Want My Rule of 3 System + 30 Days of Reels Ideas?

I’ve bundled up my exact process into a plug-and-play system called the Instagram Growth Starter Pack.

Inside, you’ll get:

• A breakdown of the Rule of 3 strategy

• 30 days of Reels prompts (including hooks, captions, and audio ideas)

• My favorite growth tips for 2024 and beyond

🎁 Click here to grab the Starter Pack now

It’s time to stop overthinking and start showing up with a strategy that works.

If the algorithm has been ignoring your content, don’t take it personally just take control.
The Rule of 3 helped me fall back in love with content.

It might do the same for you.

– Katelyn Rhoades
Founder, enfluence Marketing Studio
Host, Call Her Creator

Listen to this full episode on Apple

Listen to this full episode on Spotify

The Money Walk: Your New Favorite CEO Habit for Clarity, Content, and Cash

If you’ve ever felt stuck, scattered, or like your best ideas only come after the meeting is over — this is for you.

I’m Katelyn Rhoades, business coach, podcast host, and mom of two, and today I’m sharing the single most powerful routine I’ve added to my week — and it’s completely free. I call it the Money Walk.

You’ve heard of a “hot girl walk,” right?
Well, a Money Walk is the CEO version — designed to unlock creativity, clarity, and cash flow.

Let’s dive in.

What Is a Money Walk?

A Money Walk isn’t about steps.

It’s about strategy.

It’s when you intentionally take a walk — not to hit a fitness goal, but to move the needle on your business. No laptop. No notes. Just you, your AirPods, and a podcast episode that fuels your business brain.

I started taking these walks in between client calls or after school drop-off — just to clear my head. But I noticed something…

💡 I’d come home with content outlines, launch ideas, even entire podcast scripts.

These walks became my secret weapon.
When I stepped away from the screen, I could suddenly see my next move.

And now? They’re a non-negotiable part of my weekly routine.

Why I Swear by Money Walks

As a mom, entrepreneur, and creative — there isn’t always time to sit down with a whiteboard and silence. But I can carve out 20 minutes to walk the neighborhood. And that’s where the magic happens.

Here’s why I believe every CEO (especially busy women building brands) needs a Money Walk:

• It clears the mental clutter

• It replaces doom-scrolling with intentional strategy

• It turns passive learning into actionable insight

• It realigns you with your future self, not your current overwhelm

Some of my most profitable launches, digital offers, and Reels content started as voice notes on a Money Walk.

You don’t need fancy gear or perfect timing — you just need to show up.

3 Podcast Episodes to Fuel Your First Money Walk

Ready to try your first Money Walk but don’t know where to start?
Here are 3 podcast episodes that will spark your next big idea:

🎙️ 1. Call Her Creator – My Podcast

Start with: “Mastering Instagram Reels: Growth Strategies for Busy Entrepreneurs”
This episode breaks down how I turned short-form video into real revenue, without burning out. It’s actionable, energizing, and designed to give you your next Reels idea on the walk.

🎙️ 2. Earn Your Happy by Lori Harder

For the woman chasing goals and joy — this podcast will fill your cup. Lori blends mindset, strategy, and real-talk for high-achieving women who crave freedom.

🎙️ 3. Cubicle to CEO by Ellen Yin

This podcast is all about numbers and strategy. Ellen brings on real business owners who share their behind-the-scenes wins and lessons — making it the perfect listen for your walk-to-win routine.

How to Start Your Money Walk Routine Today

You don’t need a master plan — just a moment of intention.

Here’s your 3-step challenge:

1. 👟 Lace up your sneakers

2. 🎧 Put in your headphones

3. 💡 Choose one of the episodes above and walk it out

✨ Bonus: Voice note yourself any idea that comes up. Those quick thoughts? They’re gold.

If you take a Money Walk this week, I want to hear about it!
📸 Snap a pic or record a quick video, tag me @thekatelynrhoades, or DM me what podcast you listened to.
Let’s turn your steps into strategy — and your mindset into momentum.

Final Thoughts

The Money Walk is more than a walk — it’s a mindset shift.

It’s where strategy meets movement.
Where content is created in your mind before it ever hits a Google Doc.
And where overwhelmed turns into opportunity — one step at a time.

Try it. Stick with it. And watch what happens when you start showing up as the CEO your next level requires.

Listen to the full episode on Apple

Listen to the full episode on Spotify

Want my MoneyWalk playlist? Download my [free] Money Walk Method + Playlist HERE

How to Pivot and Grow on Instagram in 2025: Lessons from Meg Harriman

Tired of feeling stuck on Instagram? You’re not alone—and you’re definitely not failing. In a recent Call Her Creator episode, I sat down with social media strategist and dual-brand creator Meg Harriman (@socialmediawithmeg) to talk about what to do when growth stalls, how to find your voice again, and what content is actually working on Instagram in 2025.

Whether you’re just starting out or feeling like your once-growing account has plateaued, this episode is full of mindset shifts, practical tips, and refreshing honesty about life as a creator.

Meg’s Journey: From Nutrition Coach to Full-Time Creator

Meg didn’t plan to become a social media strategist. She started her first Instagram account back in 2015 while working as a holistic nutritionist. She grew her audience organically by documenting her fitness journey and sharing her struggles—especially around body image and mental health.

“It was really organic,” Meg said. “I focused on my own struggles, and people naturally connected with it.”

As she began gaining traction and inquiries from other aspiring creators, Meg decided to dig into the why behind her growth. She started studying consumer behavior, content psychology, and algorithm strategies—and eventually launched a second Instagram account focused on teaching others how to grow.

Starting Over (And Why It’s Terrifying)

Meg started her @socialmediawithmeg account from zero—yes, zero—and admits it was scary teaching growth strategies while her new page had just a few hundred followers.

“I wanted to prove to myself and everyone else that I could grow again with intention—and not just because I was posting fitness content in a sports bra,” she joked.

To grow her new page, she posted 1–2 times per day, 6 days a week, using carousels, infographics, and high-value content that spoke directly to her audience’s pain points. She stresses that quality and consistency are what matter most.

What’s Working on Instagram Right Now (and What Isn’t)

Here are Meg’s key tips for growing in 2025:

• Less polish, more personality.
  Instagram is moving away from curated feeds and toward authentic, raw, relatable content. Talking-head videos, storytelling, and unscripted Reels are taking off.

• Don’t sleep on trial Reels.
  Meg credits Instagram’s new trial Reels feature with helping her get out of a year-long plateau. She recommends reposting high-performing Reels with new audio or timing to test what works best.

• Reframe your growth metrics.
  “I used to get 500K views a week. Now I celebrate 8K,” Meg says. “Compare yourself to yesterday—not two years ago.”

• Use visual hooks.
  The first 1–2 seconds of your Reel need to visually grab attention. Think: walking into frame, applying lip gloss, picking up the camera—anything to make someone stop scrolling.

• Create more than you consume.
  Get out of the comparison trap. Meg encourages creators to mute accounts that make them feel stuck and spend time creating, even when it’s not tied to a deadline or post schedule.

Stuck on Instagram? Try This:

• Pick one pain point your audience has—then film a 30-second Reel talking about it

• Post 5–6 times a week for 90 days if you’re just starting

• Batch your B-roll and talking videos separately to save time

• Test trial Reels using proven content with new audio

• Focus on DMs and comments more than likes and followers

The One Thing Meg Wishes She Knew Sooner

“Real connection matters more than follower count. The conversations you have in DMs and comments? That’s what lasts—even when the algorithm doesn’t.”

🎧 Listen to the full episode: Stuck on Instagram? Here’s How to Pivot and Grow Again with Meg Harriman

Looking for more tips like this?

👉 Download the Digital Product Starter Kit to start monetizing your content today. Call Her Creator is powered by Stan, you’re all-in-one Creator store!

How Monty Lans Turned Content Creation Into a Calling

If you’ve ever needed a push to finally start showing up online, this one’s for you.

In this episode of Call Her Creator, I sat down with one of the most magnetic creators I know—Monty Lans. From dancing in Steve Harvey suits as a kid to launching the Creative Genius Club, Monty’s story is the ultimate reminder that humor is strategy—and there’s power in showing up authentically, even when no one’s watching (yet).

Meet Monty Lans: Creator, Coach, and Community Builder

Monty is one of those people who lights up every room he walks into—and it’s no different online. Whether he’s pranking his mom, dropping gems on Reels strategy, or coaching creators on how to grow a personal brand from scratch, he does it with a mix of joy, depth, and real-deal insight.

I met Monty at Stan Store’s Million Dollar Mastermind, and I knew instantly I wanted to bring his voice to the podcast. Why? Because he’s the kind of creator who didn’t just go viral—he built his audience brick by brick, DM by DM.

How It Started: A Foodie Page and a Dream

Monty didn’t start out trying to be a coach. He and his wife were just foodies with an iPhone, chasing free meals and creative fulfillment. Inspired by Instagram food influencers, they launched a foodie account, hit 10,000 followers, and even got invited to elite events like the Explorers Club and Heineken HQ.

But when real life hit—and the brand deals weren’t enough to cover the bills—they paused.

How It Pivoted: Pandemic Pressure Turned to Purpose

Like many creators, 2020 shook everything up. After losing his solar job during the pandemic, Monty sat with a simple but powerful question:

“What can I do to make money, help people, and actually enjoy it?”

That question led him back to content creation—and forward into coaching. He reflected on what he’d learned from growing his foodie page and created his first Instagram coaching offer in the middle of the night. With no fancy funnel and no plan, he built his first 50-slide presentation and started coaching friends for $100. The response was clear: he was on to something.

Building Without a Viral Moment

Monty didn’t blow up overnight. In fact, he spent months showing up on Clubhouse—networking, sharing tips, and DM’ing everyone who resonated. That effort led him to grow from 5,600 to 10,000 followers and land his first paid product: a $25 Reels workshop that made $4,000.

“Most people are looking for one viral Reel to change everything. But the truth is, overnight success happens over months—or years.”

Monty’s Advice for New Creators:

If you’re just getting started, Monty says skip the pressure to be perfect. Instead:

• Diversify to identify: Try different formats (green screens, voiceovers, storytelling, etc.) to see what feels good and what connects.

• Start with a low-ticket offer: Validate your idea with a $5–$25 product like a checklist, mini course, or one-day workshop.

• Build proof: Over-deliver for a few people for free or low-cost in exchange for testimonials and feedback.

• Know your people: Get clear on the lifestyle, pain points, and desires of your audience—and create content that speaks directly to that.

Monty’s Favorite Tools for Creators

• CapCut – for editing video content

• Stan Store – to host digital products, collect leads, and build a digital storefront

• ManyChat – to automate DMs and drive conversions

• Remini – to restore and enhance images

• Poppy – an AI tool for creating content (currently testing)

Key takeaways

• Monty's humor is his superpower in content creation.

• Building a personal brand requires authenticity and connection.

• Consistency in posting is key to growing a following.

• Engagement groups were once a strategy for boosting reach.

• The pandemic prompted Monty to pivot to coaching.

• Humor can be an effective tool for delivering value.

• Monty emphasizes the importance of community in content creation.

• Finding a balance between entertainment and education is crucial.

• Monty learned from observing other creators' strategies.

• Clubhouse played a significant role in Monty's growth. It took Monty a year to grow from 5,638 to 10,000 followers.

• Building a community on Clubhouse was key to his growth.

• Digital products are an effective way to start selling online.

• Market research is crucial for creating valuable products.

• Offering free services can help build testimonials and credibility.

• Consistency in content creation is essential for success.

• Understanding your audience's pain points leads to better content.

• Experimenting with different content formats keeps creativity alive.

• Using tools like CapCut and ManyChat can streamline content creation.

• Joining a supportive community can enhance your growth as a creator.

If you love Monty’s vibe and want more, his membership community The Creative Genius Club is packed with:

• Live trainings

• Weekly idea-sharing

• Monthly creativity labs

• Mentorship sessions

• Faith & fellowship circles

You can learn more or join at: www.creativegenius.club

This episode reminded me—and hopefully reminded you—that you don’t need a viral moment to be successful. You just need to start. Keep showing up. Keep refining. Keep laughing.

Listen to the full episode on Apple: HERE

Listen to the full episode on Spotify: HERE

💬 Let us know if you want a part two or a live workshop together! DM @callhercreator and tell us what you want to learn next from Monty.

The New Instagram Edits App: 5 Scrolling Stopping Editing Hacks

Your Ultimate Reels Editing Tool Just Dropped!

Instagram just dropped Edits—a brand-new app designed just for creators who want to edit high-quality Reels straight from their phone.

Here’s what you need to know.

What is Instagram Edits?

Edits is a mobile-first video editing app for Reels creators with:

✅ Longer camera capture
✅ Auto-enhance tools for quick glow-ups
✅ Easy project management (yes, finally!)
✅ Inspiration tab to help beat creative blocks
✅ Watermark-free, high-quality exports

Why Should You Use It?

Edits makes Reels easier to create, edit, and export without needing complicated software or third-party apps. Whether you're batching content or going viral on the go—this is your new bestie. You can even use these VIRAL Reel hook tips to supercharge your instagram Reels: 3 Proven Instagram Reel Strategies to Boost Engagement & Go Viral

When Can You Get It?

It’s rolling out globally starting today- April 22nd, so check your App Store or Google Play and grab it ASAP.

My Pro Tip:

Start testing this ASAP while it’s still new—the early adopters always win 🧠

5 Scroll-Stopping Reels Editing Tricks with Edits:

1. Use Auto-Enhance to instantly glow-up your lighting
   → No more dim or dull videos—just hit auto and go.

2. Zoom in slightly on your punchlines or key tips
   → Add drama and keep your viewer’s eyes locked on YOU.

3. Add a 0.5s delay on text overlays
   → Helps your captions hit right as you say the words = more engagement.

4. Cut every 3-4 seconds to match the average attention span
   → Fast, intentional edits = more watch time and shares.

5. Use the Inspiration Tab weekly to stay on-trend
   → Recreate what’s working while adding your unique spin.

Want help learning the ropes of the new Edits app and knowing exactly what to post? Inside Club Enfluence, we give you trendy, done-for-you Reels ideas every single Monday—so you're never stuck wondering what to film. We’ll help you master Instagram Edits, grow with short-form video, and finally feel confident showing up on camera. Join us and start creating content that actually works.

Are you new to instagram Reels? I’ve got a FREE 30 day Reels challenge to help you get your feet wet with instagram reels.

From 200 to 200k Reels Views Using the Rule of 7

Ever feel like you’re shouting into the void on Instagram — posting, promoting, and still hearing crickets? 🦗

Here’s the truth: Your audience isn’t ignoring you... they just haven’t seen you enough yet. I’m gonna show you how to take your instagram Reels views from 200 to 200k and have people SWARMING your Dm’s hoping to buy from you!

Introducing: The Rule of 7

The Rule of 7 is a proven marketing principle: your audience needs to hear from you at least seven times before they’re ready to take action.

The Rule of 7 originated from traditional marketing in the 1930s when movie studios discovered that audiences needed to see a film promotion at least seven times before deciding to watch it. Since then, marketers have adapted this principle to sales, branding, and now — social media. The Rule of 7 reminds us that consistency is key.

By showing up regularly through Reels, Stories, posts, and even DMs, you’re building trust, staying top of mind, and increasing the chances that your audience will take action.

Think about it — how many times have you scrolled past a product before finally deciding to buy? That’s the Rule of 7 in action.

But here’s the kicker... in today’s fast-paced world, it often takes 15-20 touchpoints to turn a cold follower into a paying customer.

Why Does This Work?

✅ Familiarity Breeds Trust: The more often your audience sees you, the more comfortable they become with your brand.

✅ Emotional Connection: Consistency builds relationships — and people buy from people they trust.

✅ Your Audience Forgets Fast: With social media overload, even your most loyal followers may miss your first few mentions.

The 7 Touchpoints You Need to Build Trust & Drive Sales:

1. Introduce Yourself: Share what you do, who you help, and how.

Example: Ever wonder what I actually do? Let me break it down — I help busy entrepreneurs like you turn Instagram followers into paying customers — without spending hours online."

Why It Works: This hook introduces who you are, who you serve, and what problem you solve — perfect for a first impression or re-introduction post.

Pssstttt.. we have FREE Canva Templates that can help you introduce yourself inside of our club enfluence membership

Club enfluence offers trendy Canva Templates & weekly Reels Trends and prompts: JOIN US TODAY!

2. Share Social Proof: Highlight client wins and testimonials.

Example:  "Meet [Client Name] — when she started working with me, she was struggling to get engagement on her Instagram posts. After implementing my content strategy, she gained 1,000 followers and landed 3 new clients in just 30 days!"

Why It Works: Highlighting a real-life win builds credibility and shows your audience that your method works.

Example from our enfluence Marketing Studio instagram account:

Pictured above: See how we’re giving them SPECIFIC results ‘This hack took us from 200 views to 20k views” >> this isn’t a direct client testimonial (though we do sprinkle those into our posting mix too) but it’s a GREAT way to hook someone in to a real-life win!

3. Educate & Add Value: Solve a problem or teach something helpful.

Example: Struggling to get people to watch your Reels all the way through? Try this simple trick — start your video with the phrase, ‘If you're struggling with [pain point], here’s what to do...’ It grabs attention fast!"

Why It Works: This hook taps into a pain point while positioning you as the expert.

This strategy has helped me grow my business and land more sales on Instagram

You have to listen to the full 7 Rules to really grasp this concept and understand why people aren’t buying from you.

In my latest podcast episode, I break down all 7 Rules and exactly how to apply the Rule of 7 to your Instagram content so you can turn followers into paying customers — without feeling salesy or spammy.

➡️ Listen now wherever you get your podcasts!

[CLICK HERE TO LISTEN ON APPLE]

[CLICK HERE TO LISTEN ON SPOTIFY]

📲 Follow me on Instagram for more actionable Instagram growth tips: @thekatelynrhoades

Are you new to instagram and ready to blow up your account? You’re in the right place! enfluence Marketing Studio is your go-to team for all things social media marketing! From full-service social media management to email marketing and even your own DIY marketing membership. We’ve got something for every creator! So grab a drink, scroll around and find what you’re looking for right here!

Why Most People Stay Stuck in 200-250 Reels View Jail (And How to Break Free!)

Getting stuck in what feels like Reels View Jail — where your videos barely break 200-250 views — is frustrating. The good news? There’s a reason behind it, and more importantly, a way out.

🚨 Why Are Your Reels Stuck in View Jail?

1. Inconsistent Content Themes

Instagram favors accounts that post consistently around a clear niche. If your content jumps between too many unrelated topics, the algorithm struggles to know who to show your content to. 

 ✅ Solution: Stick to 2-3 core content pillars [Educate, entertain, motivate]

2. Weak Hook in the First 3 Seconds

If your video doesn’t grab attention right away, viewers will scroll past — signaling to Instagram that your content isn’t engaging.
✅ Solution: Start with a strong hook like:

• “STOP doing this if you’re always tired…”

• “3 reasons you’re not losing weight (it’s not what you think).”

  Pro tip: Negative hooks are POPULAR right now

Here’s some good examples of strong hooks on your Reels:

3. Lack of Clear Value or Entertainment

People stay on content that’s either helpful or entertaining. Without one of these, viewers quickly move on.

✅ Solution: Share practical tips, step-by-step guidance, or relatable stories your audience connects with.

4. Low Engagement on Previous Posts

The algorithm watches for positive signals — likes, comments, saves, and shares. If recent posts underperformed, Instagram may be hesitant to push your new content. I like to use ManyChat  to help increase my engagement on posts! I typically set up DM automation so that I can automatically send value to my followers. Example, you commented a word to get this google doc delivered to you! 

 ✅ Solution: Use call-to-actions like:

• “Save this for later!”

• “Tag a friend who needs this!”

• “Would you try this? Comment “keyword” below!”

5. Posting Without Captions or Context

90% of users, watch Reels WITHOUT the sound on! This is important for you to know so that you can make sure you’re using closed captions or at least using the text tool to write keywords

• Silent viewers often rely on captions to stay engaged. 

• If your video lacks text or context, you may lose viewers fast.

 ✅ Solution: Add bold text on screen with clear instructions or key points.

6. Skipping Trends or Audio That’s Too Niche

Using outdated trends or music that’s too unfamiliar can limit your reach.
 ✅ Solution: Tap into trending audio (under 10K uses) for maximum exposure.

7. Posting at Inactive Times

Even great content can flop if posted when your audience isn’t active.

 ✅ Solution: Post during your audience's peak engagement times — often early mornings, lunch breaks, or evenings.

🔥 Your “Break out of Jail” Plan

 ✅ Post 3-4 Reels a week using trending audio or strong hooks. You can join us in club enfluence and have trends sent to you every monday so you don’t waste time looking for them yourself!
✅ Add bold text overlays for clarity.
✅ Include calls to action that boost engagement using ManyChat
✅ Stay consistent — it often takes 2-4 weeks of improved strategy to see results.

Breaking free from 200-250 view jail isn’t about luck — it’s about strategy. In club enfluence we send you weekly (eary) trending audio ideas and Reels that you can copy and post to GROW your account. 

>>> Join us inside: CLUB ENFLUENCE <<<<

We also offer full-service social media management for clients who are done running the rat race and want to hand it over to the pros.

APPLY TO WORK WITH US

How to Use Instagram Insights to Drive Growth and Engagement

Instagram analytics are essential for consistent account growth. They offer important insights into what truly connects with your audience AND are a direct guide to what content you NEED to be posting. 

How to access your analytics: 

First, make sure you have a professional (business or creator) Instagram account. 

On your profile, tap the "professional dashboard" button in your bio or go to the menu in the top right corner and click on “insights”. 

Once you are inside your professional dashboard, you'll get an overview of key metrics and can dive deeper into specific content for a more detailed look. Keep in mind that these insights are available for content posted since you switched to a professional account.

Why do Instagram analytics matter for growth?

✅ Content Optimization: Analytics show you which content your audience is engaging with the most, helping you fine-tune your strategy for better results. The more engagement you get, the more Instagram’s algorithm will boost your visibility. (Repurposing top performers, is one of the main strategies that helped me gain 173K Instagram followers.)

✅ Goal Alignment: Whether you’re aiming to grow your followers, increase story views, or drive traffic to your website, analytics help you stay on track and make sure your strategy is aligned with your goals.

✅ Campaign Measurement: Running a campaign? Analytics allow you to track its performance and see where adjustments can be made to improve results.

This keeps the message clear, actionable and focused on helping your audience understand why they should care about analytics.

Key Instagram Metrics You NEED to Pay Attention to for Real Growth

Here’s a breakdown of the key Instagram metrics that can help you reach NEW eyes and boost engagement to bring in more paying customers for your biz: 

Impressions: This tells you how many times your content has been viewed in total.

Reach: Reach shows the number of unique accounts that have seen your content. Impressions will always be higher than reach since one person can view your content multiple times. High impressions mean your content is engaging enough for people to revisit.

Engagement Rate: This shows how much interaction your content is getting compared to your follower count. To calculate it, use this formula: (Total Engagements / Follower Count) * 100. Keep an eye on this metric to track trends and ensure your strategy is working.

Follower Growth: A steady increase in followers means your content is attracting and keeping people interested. While it might seem like a vanity metric, follower growth expands your potential reach and has a positive impact on other important metrics like engagement.

Get the Instagram Algorithm to Favor Your Content

Now that you’re familiar with the key metrics, let’s talk about how you can improve them. First up is reach, which is essential for growing your audience. Here are tried and tested strategies (from yours truly) to help you get more EYES on your content.

• Create Engaging Content: Experiment with different formats like videos, photos, and text to see what resonates best with your audience. Keep your Reels short (under 90 seconds) to increase the chances of being recommended. Need fresh reel & post ideas? Check out my free Reels challenge

• Collaborate with Other Creators: Use features like Collabs and Enhanced Tags to tap into new audiences and expand your reach.

• Optimize for Search: Include relevant keywords in your captions, bio, and hashtags to help people discover your account through Instagram's search function. Tune into this podcast episode for my SEO strategy on Apple or Spotify! 👀

• Use the Favorites Feature: Encourage your most engaged followers to add you to their Favorites list to ensure your posts appear higher in their feeds.

• Monitor Your Insights: Regularly check your insights to identify trends, understand what's working, and adjust your strategy accordingly.

Use These Story Insights to 10X Your Views

Don't forget about Instagram Stories! Analyzing your Story insights can help you understand what resonates with your audience and how they interact with your content.

• Story Replies: This metric tracks the number of direct messages you receive in response to your Stories. High reply rates indicate that your content is sparking conversation and building relationships.

• Story Exits: Story Exits show you how many times people swiped away from your Stories. Monitor this metric to identify content that isn't resonating or if your Story series is too long.

To boost your Story engagement, try these tips:

• Use Interactive Stickers: Incorporate polls, quizzes, and question boxes to encourage audience participation.

• Experiment with Different Formats: Try a mix of photos, videos, and text to keep your Stories fresh and engaging.

• Post at Optimal Times: Pay attention to when your audience is most active and schedule your Stories accordingly.

By understanding and leveraging Instagram analytics, you can make data-driven decisions that fuel growth and engagement. Remember, it's not just about posting content; it's about creating content that resonates with your audience, aligns with your objectives, and keeps you ahead of the ever-evolving Instagram algorithm.

Want to learn more about Instagram strategy and hear inspiring stories from creators?

• Listen to Call Her Creator on Apple or Spotify 

• Follow Katelyn Rhoades for more social media tips and inspiration! 

10 Ways to Craft an Unforgettable Instagram Bio

Your Instagram bio is the first thing people see when they land on your profile. It’s your digital first impression—a tiny yet powerful space that can either hook your ideal audience or make them scroll away. A well-crafted bio not only introduces who you are but also encourages engagement, conversions, and brand growth.

In this guide, we’ll cover:

• How to write a high-converting Instagram bio

• Keywords to use for better visibility

• The must-have contact info to include

• Optimizing your link in bio

By the end of this, you’ll have an Instagram bio that makes people hit the follow button without hesitation!

1. Write a Bio That Converts

Your Instagram bio should clearly communicate who you are and what you offer in just a few seconds. Think of it as a mini elevator pitch that instantly grabs attention.

Start by identifying your niche and unique selling point. Are you a business coach, a social media strategist, or a product-based brand? Spell it out clearly. Use a strong, concise sentence that highlights your expertise or the transformation you provide.

Example: 🚀 Helping small businesses grow with strategic social media marketing 💡

Instead of a generic statement, make it about your audience. Speak to their pain points and how you solve them.

2. Use Keywords for Searchability

Instagram bios are now searchable! That means including relevant keywords in your bio increases your chances of showing up when people search for topics related to your industry.

Think about what your ideal followers or customers are typing into Instagram’s search bar. If you're a fitness coach, keywords like "weight loss tips" or "strength training" can help you get discovered.

Example: ✨ Social Media Manager | Instagram Growth Strategist 📲

This approach ensures your bio is optimized for discoverability while remaining engaging.

3. Include Essential Contact Information

If you want potential clients or customers to take action, make it easy for them to contact you. Whether it's an email, website, or direct message, providing clear contact options is key.

Instagram business profiles allow you to add buttons for email, phone calls, and location, so take advantage of those features. But if you prefer to include it in your bio text, keep it simple.

Example: 📩 DM for collaborations or email info@yourbrand.com

4. Optimize Your Link in Bio

Your link in bio is prime real estate. Since Instagram only allows one clickable link, make sure it leads to something valuable. Whether it’s a link to your latest offer, a sales page, or a Linktree-style hub, make sure it’s working for you.

A clear call to action (CTA) can drive more clicks. Instead of just pasting a link, tell people why they should click it.

Example: 👇 Grab your free content calendar here! [insert link]

This small tweak can significantly boost conversions from your profile. We recommend using STAN store for your link in bio! It’s a digital store front for Creators! 

5. Add a Personal or Fun Touch

Your Instagram bio doesn’t have to be all business. Adding a personal touch, a bit of humor, or a unique flair can make your profile more relatable and memorable.

If your brand voice is playful, use emojis or a catchy phrase that reflects your personality. If you're running a business, incorporating a tagline can make you stand out.

Example: 🎤 Talking all things marketing + coffee ☕

The key is to stay authentic while keeping it relevant to your brand.

6. Use Line Breaks for Readability

A cluttered bio can be hard to read. Instead of cramming everything into one long paragraph, use line breaks to separate different sections. This makes it easier for visitors to quickly scan your bio and find what they need.

To add line breaks, type your bio in the Notes app on your phone, copy it, and paste it into Instagram.

Example: 📲 Social Media Expert
🚀 Helping brands grow with strategic content
📩 DM for inquiries
👇 Free marketing guide below
[insert link]

7. Add a Call-to-Action (CTA)

A great Instagram bio doesn’t just introduce you—it tells people what to do next. Whether you want them to follow you, check out your latest offer, or DM you, include a clear call-to-action.

Example: 👉 Follow for daily marketing tips!
👇 Apply for 1:1 coaching [insert link]

CTAs guide your audience toward the next step, increasing engagement and conversions.

PRO TIP: Listen to a recent podcast episode about captions from Katelyn on Call Her Creator: How to write High Converting Captions LISTEN ON APPLE or SPOTIFY

8. Showcase Social Proof

If you have impressive credentials, media features, or notable achievements, don’t be shy about highlighting them. Social proof builds trust and credibility.

Example: 📣 Featured in Forbes & Business Insider
🏆 10K+ students helped

This instantly positions you as an expert in your field.

9. Keep It Short & Impactful

With only 150 characters available, every word in your bio needs to serve a purpose. Avoid fluff and get straight to the point. If you struggle with trimming it down, prioritize what’s most important.

Example: ❌ "I’m a passionate digital marketer helping brands grow on social media with creative strategies and content."
✅ "🚀 Digital Marketer | Helping brands grow on IG 💡"

Short, sweet, and effective!

Check out these profiles for examples:

Katelyn Rhoades: https://www.instagram.com/thekatelynrhoades/ 

Enfluence Marketing Studio: https://www.instagram.com/enfluence.studio 

Call Her Creator: https://www.instagram.com/callhercreator/ 

10. Update Your Bio Regularly

Your business evolves, and so should your Instagram bio. Make it a habit to refresh it every few months to reflect new services, updates, or milestones.

For example, if you have a new course launching, highlight it in your bio. If you’re shifting your niche, tweak your keywords accordingly.

Final Thoughts

Your Instagram bio is more than just a few lines of text—it’s your brand’s first impression, sales pitch, and credibility builder all in one. By implementing these strategies, you’ll create a bio that not only attracts your ideal audience but also encourages them to engage and take action.

Now it’s time to audit your current bio and give it a makeover! 

Grab out FREE instagram profile audit HERE. 

Create Your First Digital Product: A Beginner’s Guide

Unlock Your Digital Product Potential

Are you ready to create your first digital product but don't know where to start? Well, you’re in the right place! Whether you're an entrepreneur, influencer, or creator looking to grow your income and audience, launching a digital product is an incredible way to do so.

In this guide, I'll walk you through the entire process—from brainstorming ideas, validating your product with your Instagram followers, designing your product, and pricing it to make sure it resonates with your audience. It doesn’t matter if you’re just starting out or if you already have a growing Instagram following, I’ve got the steps covered for you!

Step 1: Finding the Right Digital Product Idea

Before you dive into creating your first digital product, it’s crucial to know what your audience needs. The key is to offer a product that solves a problem or fills a gap. For example, if you’re using Instagram to grow your followers, you might notice what resonates the most with your community.

Tip: Leverage Instagram polls and engagement metrics to understand your audience’s pain points. Here’s how:

• Instagram Stories Polls: Ask your followers what they struggle with the most (e.g., fitness tips, productivity hacks, digital marketing advice, etc.). Your followers will give you honest feedback that can help shape your product.

• Analyze Your Instagram Engagement: Check which posts get the most likes, comments, or shares. This shows you the type of content that people are truly interested in.

For instance, if you're in the fitness niche and your followers are asking for quick workout routines, you might consider creating an eBook or a digital fitness guide.

Example: A fitness influencer with a strong Instagram presence could create a "7-Day Fitness Challenge" digital download or a monthly workout planner to meet the growing demand for fitness-related content. This product would tap directly into your audience's need for easily accessible, at-home fitness resources.

Step 2: Creating Your Digital Product

Now that you've identified the type of digital product to create, it’s time to get to work! This part can feel overwhelming, but it doesn’t have to be. Here’s how to approach it:

Start with an Outline:

• What are the key topics or lessons your digital product will cover?

• Break down your content into easily digestible sections. If you’re creating a course, module-based content works best. If it’s a digital download, organize the information into pages or sections.

Use Simple Tools to Create Your Product:

• Google Docs: Write out your content in a simple, organized format. It's the perfect tool to plan and draft your ideas.

• Canva: For design purposes, use Canva. This tool has hundreds of templates for things like eBooks, checklists, and worksheets, making your product look professional.

• ChatGPT: If you need help writing content, ChatGPT can be an excellent assistant. For example, you can use it to generate ideas or help you with writing paragraphs for your guide.

Pro Tip: Make sure your Instagram audience knows you’re creating a new product! Keep them updated with sneak peeks, polls, and behind-the-scenes content. This keeps your community excited and engaged before the product launches.

Step 3: Designing and Branding Your Digital Product

Designing your digital product is just as important as the content you create. A well-designed product looks more professional, builds trust with your audience, and keeps them engaged.

Here’s what you need to do:

• Branding: Make sure your digital product aligns with your Instagram branding. Use the same fonts, colors, and style that you already use on your social media to create a cohesive look.

• Graphics and Photos: Incorporate eye-catching visuals. Use high-quality stock images or original photos that resonate with your audience. Tools like Canva make it easy to add visuals that enhance your content.

• User Experience: Keep it clean and easy to navigate. No one wants to struggle to read through your content, so make sure everything is clearly laid out.

If you’re creating a fitness guide, for example, include images of exercises, motivational quotes, and possibly before-and-after images to inspire your customers.

Step 4: Pricing Your Digital Product for Maximum Profit

Now comes the fun part—pricing! Setting the right price for your digital product can make all the difference in its success. Here’s how to get it right:

1. Know Your Audience’s Willingness to Pay: For example, if you have a following of Instagram users interested in fitness, they might expect to pay between $20-$50 for a fitness guide. But if your community is newer or smaller, it might be better to start with a lower price point.

2. Consider Competitor Pricing: Research other digital products in your niche and see how they’re priced. This helps you understand where you stand in the market and how to position your product competitively.

3. Create Value-Based Pricing: If your digital product offers tremendous value—like a comprehensive, step-by-step guide—you can price it on the higher end. For smaller products, like a checklist or template, you might want to price it lower.

Pro Tip: Once you’ve launched your digital product, keep an eye on the sales. If you’re not getting the response you expected, consider running a limited-time promotion or adjusting the price.

Ready to Launch Your First Digital Product?

Now that you’ve learned the steps to creating your first digital product, it's time to put your plan into action! Remember, the key to success lies in knowing your audience, offering a product that solves their problems, and promoting it consistently on Instagram.

Creating a digital product is an amazing way to grow your brand, provide value to your community, and even generate passive income. So, get ready to dive into your digital creation journey, and don’t forget to share your process on Instagram to keep your followers engaged! 

Tune into Call Her Creator on Apple or Spotify  for more expert tips on growing your social media, building your brand, and turning your passion into profit!

3 Proven Instagram Reel Strategies to Boost Engagement & Go Viral

Want more views on your next Instagram Reel?

Make a few simple tweaks and watch your views & engagement soar! 🚀

Experiment with These 3 Powerful Strategies! 👇

1. Increase Watch Time ⏳

Adam Mosseri just announced that watch time is their #1 factor when favoring content with the algorithm. So you need to make people WATCH your entire Reel.

➡️ The longer viewers stay on your Reel, the more the algorithm favors it!
➡️ How can you boost watch time? Try these simple yet powerful techniques:

1. Incorporate Motion: Start with subtle movement to keep your video dynamic. If you're unsure how, use Instagram’s built-in effects—just search “movement” or “zoom” for options!

• Here’s an example Reel where I am using motion as soon as I hit record: https://www.instagram.com/reel/DFTxiPrJLXE/

• And another example here: https://www.instagram.com/reel/DFG5jhYSYPZ/

• Notice this is simple, natural movements. Nothing crazy!

2. Use Transitions: Split your video into two clips and use Instagram’s Transitions to create a seamless and engaging effect.

Let IG do the work for you! Here’s how to use transitions using instagram’s in app editor

Pro Tip: Motion paired with trending audio creates anticipation, keeping viewers hooked for longer.

2. Keep It Short & Loopable 🔄

💥 Short, captivating videos encourage continuous replays!

💥 Use music that loops smoothly—this keeps viewers engaged without them even realizing they’re rewatching.

Loop reels are where the person has to keep watching to understand the video fully. You know those reels that have a lot of text on them? They’re typically LOOPING reels. The poster purposely put a lot of text on screen so that you’re having to re-watch the reel to read it all.

I don’t advise using looping reels all the time, but if you need a little boost in watch time, this is a go-to strategy you can run with for a quick win.

• This is KIND of what a looping reel is, but imagine this Reel being about 3 seconds shorter: https://www.instagram.com/reel/DC2tFLnS-jx/

3. Post at the Right Time ⏰

💥 Have you ever researched to see when your audience is most active on instagram? You can check this using a platform like Metricool.. this is my online scheduling tool..

The darker the graph gets, the more my audience is online, so I try to do my best content in the evenings.

Post when your followers are online and engaging to maximize reach and interaction.

➡️ Apply these three strategies and watch your Reel reach a WIDER audience on instagram! 🎉🔥

Have you tried all of these tips and still not seeing great results? If yes, it’s time to grab my Ultimate Reels Challenge and toolkit. Inside you’ll get 60 days of Reels with fill-in-the-blank hooks that WORK! I’ll also teach you the importance of the BIG 3 Hooks that every Viral Reel has.

GET THE CHALLENGE

Instagram Updates: What You Need to Know for 2025

We’re diving into the latest Instagram updates and how you can use them to boost your engagement and grow your following in no time. We’ll talk about all the exciting changes happening on Instagram, like the new carousel features, a fresh grid layout, and tips that will help you stand out in 2025. Plus, I’ll share the strategies that helped me 10X my results and how they can work for you too!

1. Carousel Updates: More Music and More Engagement

Instagram has seriously stepped up its carousel game this year. Now, you can add music to video carousels—something you couldn’t do before. This change allows you to elevate your carousels with the power of sound, helping boost your post engagement and increase your reach.

Here’s why this matters: Music helps capture attention, and carousels already offer more space to share in-depth content. Adding audio takes it to the next level, making your posts more shareable and giving followers a reason to interact. Remember, share-worthy content is key to gaining more visibility on the platform, and Instagram is giving you the tools to make your posts more engaging than ever before.

If you want to seriously boost your engagement, make sure you’re taking full advantage of this update. And if you’re not a graphic designer, don’t worry—we’ve got you covered. Our membership gives you access to ready-made, trendy carousel templates that can help elevate your content while saving you time! 

Here are FREE 10 Customizable Reel Covers that we created in Canva from our Club enfuence membership, enjoy!   

2. Instagram Grid Update: New Size, New Opportunity

Instagram has recently introduced a change to how posts appear on your grid. Now, taller, portrait-oriented images will take up more space, and this new layout could have a significant impact on your account’s reach. This change means that your posts will stand out more when users scroll through their feeds. It’s a subtle shift, but it could make your visuals more eye-catching, resulting in higher engagement.

Here’s what you need to remember: it’s not about comparing your performance to others. Instead, focus on creating content that resonates with your audience and makes the best use of the updated grid size. It’s time to focus on yourself and your brand, not on how everyone else is doing. You’ll see better results when you own your unique approach!

3. Reels Updates: Original Audio and More Personal Content

If you haven’t already, it’s time to jump on the Reels train. While trends are still important, Instagram is giving more weight to original content—specifically, your voice and ideas. The latest updates emphasize the importance of sharing personal, original audio and content that reflects your brand’s unique perspective.

Gone are the days of copying trends for the sake of it. Instagram is now rewarding creators who take a stand, create unique audio, and showcase what makes them different. So, put the gimmick reels behind you and embrace the power of authenticity. Your followers want to hear your voice, not just another viral dance. 

Follow me on instagram @thekatelynrhoades for more tips on trending reels, updates, and growing on social media! 

4. Boosting Engagement with New Features: DM Automation and Live Triggers

Instagram is also rolling out some new features that make it easier to engage with your audience. DM automation is getting more popular, and when combined with live triggers (like live chats or automatic responses), it’s a game-changer. This feature allows you to automate responses or prompts in real time, making it easier to interact with your followers during high-engagement moments.

If you’re not already using this feature, I highly recommend it. Automation can free up your time while still giving your followers a personalized experience. This is the perfect tool to help you streamline engagement and connect with more of your community.

5. Strategies for Maximum Reach in 2025

As we move forward into 2025, it’s essential to focus on intentional strategies. Here’s what I recommend: 

• Income Transparency: Be authentic about your success and what it took to get there. The days of BS claims are over, especially with the new FTC guidelines.

• DM Automation: When paired with IG Live, this is a powerful combo for creators who want to engage on a deeper level with their audience. 

In 2025, it’s all about keeping things simple and real. Don’t overthink your posts—just press post. Avoid overly-edited Stories and stop obsessing over how many views others are getting. The secret to success is focusing on your audience and providing value with every post.

Ready to Boost Your Instagram Growth?

If you’re ready to take your Instagram strategy to the next level, we have a posting schedule that’ll help you grow in just 14 days. Plus, our membership gives you access to a constant stream of trending Reels ideas, along with Canva templates to help you create content that connects. 

Listen to my Call Her Creator podcast on APPLE  or SPOTIFY for more tips on how to grow on social media! 

Get started today and see the difference these updates can make in your Instagram journey! 

This one Pivot Exploded My Reels Views to 1 Million+

Instagram Reels Strategy: Why Talking Head Videos Are Outperforming Trending Audio in 2025

Over the past few months, I’ve completely overhauled my Instagram Reels strategy—and the results speak for themselves. With Instagram’s latest update prioritizing long-form Reels on the Explore page, it’s clear the platform is shifting toward content that’s more real and relatable.

So what’s working now? Talking head videos.

Instead of chasing every trending audio or relying on fancy transitions, I’ve been showing up as me—raw, unfiltered, and straight to the point. These talking head Reels feature no background music, no high production value, and sometimes, not even makeup. Just honest, valuable advice delivered face-to-camera.

Psssssttt.. If you feel like your Reels are FALLING flat, grab my Instagram Growth Power Pack RIGHT NOW and explode your instagram growth in as little as 30 days… GET IT HERE

Why this works:

• Instagram is rewarding authenticity and longer watch times.

• Viewers are craving practical, actionable content they can trust.

• Talking head Reels increase both engagement and connection.

In fact, since shifting to this minimalist Reels approach, my views and engagement have consistently gone up.

Check out the screenshot below from just one week after implementing this new Reels strategy.

Want examples? I’ve linked a few of my top-performing talking head videos below so you can see exactly what’s working right now on Instagram.

---

If you’re considering this strategy, let me show you exactly how to make it work for you.

I explain this in more detail on my recent podcast episode: How to INCREASE your visibility in January: 

LISTEN ON APPLE

LISTEN ON SPOTIFY

4 tips to make long-form video work for you too:

1. Nail Your Hook (First 3 Seconds)

• Grab attention immediately with a strong opening line.

• Examples:

• “Here’s what nobody tells you about [topic].”

• “If you’re struggling with [problem], listen up!”

• “Stop making this mistake on [platform/topic]!”

2. Keep It Focused

• Address one specific problem or question per Reel.

• Aim for 30–60 seconds. If it’s longer, consider breaking it into parts.

3. Optimize for Captions

• Add on-screen text or captions since many people watch without sound.

• Highlight key points with bold text or bullet points.

• I’ve got a dedicated podcast episode on CAPTION AESTHETICS you can listen to here

4. ADD A STRONG CTA AT THE END

At the end of my Reel I make sure to have a strong CTA that drives more traffic. 

Example: I made you take action by telling you to comment a specific word on my Reel that then sent you this document.

I then set that keyword up in  ManyChat using DM automation to drive more engagement on my Reel. The more people comment, the more the algorithm thinks “hey her videos are gaining traction, let me keep showing this to more people”

The original Reel where I tested all of this, gained 30k views in the first couple of hours.

[ ManyChat is free up until you have a certain amount of followers, and then it starts charging you.. But it’s TOTALLY worth the investment because I get a LOT more traction when I don’t tell them to just ViSiT mY lINK in bIo (those days are dead yall, ain’t nobody going to click off your reel, click on your page, then go to your link in bio, then search through said link in bio– too much work for us these days)]

Example Reels:

EXAMPLE 1: https://www.instagram.com/reel/DDFQuFOp0dt/ 

EXAMPLE 2: https://www.instagram.com/reel/DDMpJczxKXg/ 

EXAMPLE 3: https://www.instagram.com/reel/DDVmp6lJubQ/ 

Want to level up your instagram game with weekly Reels prompts sent straight to your email?

Join club enfluence: we’ll send you 3-4 weekly Reels to record, audio options, captions + a library of Canva templates! We’ve got everything you need to grow on instagram, inside of this membership- you’ll also get access to me and my team of social media experts!

LEARN MORE 

P.S If you’re into podcasts and would rather listen to me explaining instagram growth tips verbally, you can check out Episode 44: Instagram Growth Strategies and Engagement Hacks: HERE

The ultimate ChatGPT prompt to skyrocketing your Instagram growth

It Feels Like a Cheat Code to Know This!

The ultimate ChatGPT prompt to skyrocketing your Instagram growth, gaining followers, and boosting engagement is here.

It’s actionable, and will transform how you grow your presence on Instagram.

1. Unlock Growth with SEO Keywords

One of the best ways to boost visibility and engagement on Instagram is by leveraging SEO keywords strategically.

Use this ChatGPT or prompt to generate a tailored keyword list for your content:

Prompt: "List 30 top search engine optimization keywords that [ideal customer] uses when searching to [solve the problem your offering addresses]."

💡 Why this works: These keywords help Instagram understand your content better and categorize it for the right audience.

How to use your keywords for maximum impact:

• Add them to on-screen text in your Reels (this ensures Instagram’s metadata can capture them).

• Include them 2-3 times in your caption naturally.

• Use them as hashtags to make your content searchable.

• If your Reel includes speaking, say the keywords out loud and make sure they appear in closed captions.

✨ Pro Tip: Consistently incorporating keywords ensures your content reaches your ideal audience and increases discoverability.

Bonus: Listen to this episode of Call Her Creator: How to get discovered on instagram using SEO

2. Double your enagement with Comment Replies

Engagement doesn’t end when someone comments on your post—it’s just the beginning.

Here’s how to make your comments work harder for you:

• Reply to every comment, and strategically include one or two of your SEO keywords in your replies. Instagram’s algorithm prioritizes meaningful, keyword-rich conversations.

💬 Example Reply: "Thank you! I love helping small business owners unlock their full potential. What’s your biggest challenge right now?"

3. Triple your Engagement with Follow-Up Comments

Take your comment strategy to the next level by adding questions to your replies. Keeping the conversation going signals to Instagram that your content is highly engaging.

✨ Example: Commenter: “This is so helpful!”
Your Reply: “I’m so glad it resonated! Which tip do you think you’ll try first?”

4. Create Viral-Worthy Carousels

Want to create scroll-stopping carousels that educate and convert? Use this prompt to generate engaging content:

Prompt:
"Create a 5-10 slide carousel that accomplishes problem-awareness, storytelling, and a call to action to a lead magnet that provides the solution to the problem for my audience. I am a ______ and I provide [offering or solution] for [target audience / ideal customer]."

🎯 Pro Tip: Break complex ideas into bite-sized slides and end with a strong call-to-action that directs your audience to your lead magnet or service.

5. Create Viral Worthy Reels

Reels need to catch the attention of your followers within the first 3 seconds. With that in mind, it’s important to understand the 3 magic hooks: Your text overlay, your visual hook and your caption hook. I explain all of this inside of my Viral Reels Toolkit and Challenge: GRAB IT HERE

Want more instagram growth secrets?

Want to take your Instagram growth to the next level? Join my instagram growth membership: CLUB ENFLUENCE

Inside this club, we give you everything you need to stay consistent and show up on instagram.

Every month we'll supply you with a detailed content calendar, {WEEKLY} Trendy Reels Prompt and captions, {BI-WEEKLY} Canva Templates and SO MUCH MORE...

Here's What You'll Get:

🔥 Trending Reels Ideas: Stay on TREND- without having to be glued to your phone! You'll receive weekly {early} trendy Reels ideas, to stay ON TOP Of the curve. The earlier you jump on trends- the easier it is to GET SEEN and go VIRAL!

🗓️ Content Calendar: A monthly content calendar with step by step instructions on what to post, swipe-able captions and TEMPLATES! You're entire marketing strategy is READY to go!

🎨 Custom Canva Templates: Access our curated library of Canva templates to showcase your services- we create everything from Swanky Stories to high converting carousels!

📝 100+ Captions Vault: Choose from our vault of expertly crafted captions to keep your audience engaged and eager to click that follow button.

🚀 Social Media Strategy: Know when to post, which hashtags to use, and strategies to boost your engagement and follower growth.

JOIN THE CLUB

Trial Reels Hack on Instagram: How to Access the Feature & Best Tips

Instagram’s new Trial Reels feature is a game-changer for creators and brands, offering the perfect way to experiment with new content ideas without risking your current engagement. Here’s everything you need to know to leverage this tool effectively.

Click here and DOWNLOAD Call Her Creator podcast and hear my unfiltered feedback on instagram trial reels

How to Unlock & Use Trial Reels (the “hack”):

1. Visit Instagram's [Creators blog about Trial Reels] you can access it here

2. Click the “Create a Reel” button on that blog page.

3. You'll be taken to the Instagram app with the “Trial” toggle pre-enabled.

4. Record/Edit your Reel as usual.

5. Before posting, make sure the “Trial” toggle is ON.

6. Post it—then check insights in 24 hours to see how non-followers responded

What Are Trial Reels?

Trial Reels allow you to test new content ideas in a private setting before publishing them to your audience. 

Think of it as a "sandbox" where you can explore creative concepts, play with formats, and refine your messaging without worrying about engagement metrics or public feedback.

Key Features:

• Trial Reels are visible only to you until you decide to publish them.

• You can analyze basic performance metrics privately (e.g., time watched, completion rates).

• Ideal for trying new styles, hooks, or experimental content.

How to Use Trial Reels

1. Accessing Trial Reels:

• Go to the Reels tab and start creating a new Reel as usual.

• Before publishing, select the Trial Reel option.

2. Test Your Content:

• Experiment with different formats, hooks, or storytelling styles.

• Analyze the performance metrics Instagram provides in the Trial Reel dashboard. (I have a podcast episode on this where I teach you how to analyze your data for growth)

3. Refine & Publish:

• Make adjustments based on the data and feedback from your Trial Reel.

• Once you’re confident, publish it directly from the Trial Reel dashboard.

Best Practices for Instagram Trial Reels

1. Give It Time to Percolate

Don’t judge your Trial Reel in the first few hours. Instagram itself recommends waiting 24–72 hours to let it gain meaningful insights socialmediatoday.com+14buffer.com+14youtube.com+14.

2. Test Hooks, Formats & Timings

Use Trial Reels to test variations of the same content:

• Different opening hooks (“Here’s the truth…” vs “Want a faster way…?”)

• Vary formats (face-cam, text overlay, quick tips)

• Test posting at different times/days to see when non-followers engage best cincodias.elpais.com+14buffer.com+14koalava.com+14.

3. Compare Performance Metrics (Beyond Views)

Track not just views and likes, but also watch time, shares (sends), and saves. These deeper signals help you decide which versions earn a full release buffer.com+1socialinsider.io+1.

4. You Can Repost Your Best Content

It’s okay to recycle viral or high-performing Reels as Trial Reels, even monthly. Just be cautious—posting duplicates too often could affect your regular reach.

5. Non-Followers Only = Pure Feedback

Trial Reels reach non-followers only (they don’t impact your grid). This lets you test risky ideas, new niches, or formats without worrying about disappoint­ing your core audience.

6. Post Multiple Trials—Carefully

Some creators post 2–3 Trial Reels in one day to test different angles, but be aware—Instagram can reduce distribution if you post too many too fast.

7. Use Trends & Niches as Sandbox Tests

Trial Reels are ideal for dipping your toes into content outside your usual niche—like trend-led memes, different topics, or new audio types. If it performs well, you can confidently share it with followers .

Why Use Trial Reels?

• Lower Risk, Higher Creativity: Test content without the fear of public underperformance.

• Data-Driven Decisions: Make informed choices about what works best for your audience.

• Stay Ahead of Trends: Experiment with trending audio or formats before committing to them on your main feed.

I shared my honest feedback on trial reels exclusively on Call Her Creator podcast.

Access it here:

Subscribe on Apple

Subscribe on Spotify

Ready to grow on instagram?! Grab my Instagram Growth Starter pack now!

Whether you’re starting from scratch or stuck in a content rut, this bundle gives you the exact tools I used to grow to 187,000+ followers, build a real business, and start making money through Instagram.

No fluff. No overwhelm. Just strategy that actually works.

How To Build a Profitable Social Media Marketing Funnel

Social media is a goldmine for businesses looking to expand their reach, engage with potential customers, and boost sales. But how do you transform your social media presence into a consistent source of revenue? The answer lies in building a social media marketing funnel that is both effective and profitable.

A well-structured marketing funnel will guide potential customers through the buyer’s journey—from discovering your brand to making a purchase. In this blog post, we’ll show you how to build a social media marketing funnel that leverages platforms like Instagram to increase engagement, growth, and sales. Let’s get started!

1. Top of Funnel (TOFU): Creating Awareness for Your Brand

At the Top of Funnel (TOFU), your primary goal is to raise awareness and attract a broad audience. At this stage, your potential customers may not even know who you are, so it’s crucial to create content that resonates with their general interests or pain points.

On social media, educational content is the key to grabbing attention. Whether you're posting a blog, creating a social media video, or sharing a Reel on Instagram, your content should be designed to engage users who might be unaware of your product or service. A great strategy here is to share tips or insights that solve common problems in your industry. For example, a social media coach could post “5 Tips to Grow Your Instagram Following” or a business consultant could share a post on “How to Increase Website Traffic.”

To expand your reach, ensure you use relevant hashtags, post during peak times, and engage with your followers. The Instagram algorithm favors content that sparks engagement, so your focus should be on driving comments, shares, and likes. A call to action (CTA) in your post, like “Download our free checklist” or “Check out our blog for more tips,” helps to move people further into your funnel.

If you want more tips on creating effective content for your social media marketing funnel, make sure to check out my Instagram here.

2. Middle of Funnel (MOFU): Engaging and Nurturing Leads

Once you’ve captured the attention of your audience, the next step is to nurture those leads and build deeper connections. The Middle of Funnel (MOFU) is where you start to shift your focus from general awareness to targeted content that addresses specific needs or interests.

At this stage, your audience has shown interest in your content, maybe by following your page or engaging with your posts. This is when you want to use more personalized content, like Instagram carousels, stories, or webinars, to showcase your expertise and provide even more value. For instance, you could offer a free mini-course, a case study, or an eBook that dives deeper into the problems your audience is facing and how your solution can help.

A crucial tool in MOFU is email marketing. By capturing emails through content like lead magnets, free downloads, or exclusive access to webinars, you can begin a sequence of automated emails that provide even more targeted value. This will help you stay top-of-mind and nurture the relationship.

The MOFU stage is about building trust. Use customer stories, testimonials, and results-driven posts to show how your product or service has made a difference in the lives of others. Engage your audience with questions, polls, and quizzes to learn more about their needs and continue offering helpful solutions.

3. Bottom of Funnel (BOFU): Converting Leads into Customers

Now we reach the Bottom of Funnel (BOFU)—the stage where leads are ready to make a purchase. These leads are warm and have interacted with your content over time, but they may still need that extra push to convert. The BOFU stage is all about conversion and reinforcing your value.

At this point, your content should focus on demonstrating how your product or service directly solves the problem your lead has. This could be in the form of Instagram product demos, customer success stories, or limited-time offers. You might also create posts that showcase the features and benefits of your product in real-life situations.

Offering promotions, such as discounts or free trials, can be a great way to incentivize a purchase. For example, if you offer a service, promote a limited-time free consultation. If you sell a product, you might offer a bundle deal or discount for first-time buyers. This sense of urgency can push hesitant customers to make a decision.

Another critical tactic is showcasing social proof—the more your prospects see that others have had positive experiences with your brand, the more likely they are to trust you. Share user-generated content, customer reviews, and influencer collaborations to validate your offering and encourage final purchases.

4. Retention and Growth: Keeping the Momentum Going

Your journey doesn’t stop once a customer makes a purchase. Retention is just as important as acquisition. In fact, retaining customers can be much more profitable in the long run. At this stage, your goal is to build long-term relationships and keep your customers engaged.

You can keep your audience engaged by offering exclusive content, VIP access to new product launches, or discounts for repeat customers. On Instagram, feature your customers through user-generated content—show them how to use your product and encourage them to share their experiences.

You can also leverage affiliate marketing or referral programs. Reward your loyal customers for referring others to your brand. This not only boosts customer retention but also helps you expand your reach and grow your audience.

Additionally, continue providing value through Instagram Stories, polls, and Q&A sessions. Engage with your community and make them feel like they are an important part of your brand’s journey. When customers feel valued, they’re more likely to advocate for your business and bring in new leads.

If you want to learn more about building a profitable social media funnel and get even more tips on growing your business, listen to my episode of Call Her Creator Podcast on Apple or Spotify.

Building a Profitable Social Media Funnel for Long-Term Growth

A social media marketing funnel is a powerful tool for driving growth, engagement, and sales. By following the TOFU, MOFU, and BOFU stages, you can create a seamless experience that nurtures your leads from awareness to conversion and beyond. Whether you’re using Instagram, Facebook, or any other social platform, remember that content is key—create valuable, engaging content that speaks to your audience at every stage of the funnel.

By continuously optimizing your social media strategy and leveraging the power of algorithms like Instagram’s, you can build a profitable funnel that drives consistent growth and success. Start today, and watch your social media efforts turn into tangible results!

10 Tips to Show Up Confidently on Instagram in 2025

Confidence is Your Secret Weapon for Success

Be Real, Not Perfect: 10 Proven Tips to Boost Your Confidence as a Creator and Grow Your Business in 2025

As a creator or business owner, confidence is one of the most powerful tools you can wield. In today’s social media-driven world, showing up authentically is the key to building relationships, engaging with your audience, and growing your business. 

But here's the catch: it’s easy to get caught up in the need for everything to be perfect before you post, share, or create.

Let’s put that myth to rest right now—perfection isn’t the goal. In fact, it’s often the very thing that holds you back. Whether you’re marketing on Instagram or any other platform, showing up as your true, unpolished self is what will actually resonate with your audience. 

This post is packed with 10 actionable tips to help you boost your confidence as a creator, let go of perfectionism, and build the kind of community that will propel your business forward in 2025. Ready to take your social media marketing to the next level? Let’s dive in. 

🔗 Don’t forget—follow @thekatelynrhoades

Mindset Shifts: Let Go of Perfection, Embrace Progress

Before we dive into the actionable tips, we need to talk about your mindset. Confidence doesn’t magically appear—it grows through thought shifts and actions. The first step in building confidence as a creator is changing how you view your content and how you show up online.

Done is better than perfect—This is the most important mindset shift you need to make. The idea of creating “perfect” content can paralyze you, but remember, your audience cares about connection, not flawless production. If you’re posting content just to impress others, it might not truly resonate. Focus on providing value and serving your community through your expertise, experience, or story. Perfection will never create connection—authenticity does.

The second mindset shift is that confidence grows with action. It’s easy to wait until you “feel ready” or “perfect,” but confidence doesn’t come from inaction. It comes from stepping out of your comfort zone, trying new things, and learning as you go. With every post, video, and story you share, your confidence will grow. This approach works wonders, especially for platforms like Instagram, where constant engagement is key to building a strong brand presence. 

Tip 1: Start Small with Instagram Stories

Instagram Stories are an excellent place to begin your confidence-building journey. Unlike regular posts or Reels, Stories feel less permanent and less intimidating, giving you the chance to practice without the fear of messing up. Plus, Stories are a great way to share behind-the-scenes glimpses of your business, personal life, or creative process, which helps build a deeper connection with your followers.

Actionable Tip: Start by sharing simple, casual updates in your Stories. Show your workspace, talk about something you’re working on, or share a random thought. The key here is to start small and let your audience get to know you beyond the polished posts. You’ll feel less pressure, and as you keep posting, you’ll grow more comfortable.

The beauty of Stories is that they disappear in 24 hours, so you don’t have to worry about perfection. This is your chance to experiment with new ideas, engage your audience, and get comfortable on camera. Over time, you’ll find your rhythm and be more confident in your ability to create and share content, especially in real-time situations.

Tip 2: Record Videos Without Posting Them

If you’re not yet comfortable showing your face on Instagram or creating videos, don’t worry! One of the best ways to build confidence is through practice, and you don’t have to go live right away to get started.

Actionable Tip: Record short, 15-30 second videos of yourself talking about your work, your life, or something relevant to your business. You don’t have to post them—just practice seeing yourself on camera. Review the footage, take note of what you liked, and look for areas where you can improve. This simple exercise will help you feel more comfortable being on video when it’s time to hit “publish.”

As you continue recording, you’ll begin to notice your confidence growing. And before you know it, those initial nerves will fade, and you’ll be creating high-quality video content that resonates with your audience. This tip is perfect for Instagram, where videos and reels are a major part of the content strategy.

Tip 3: Build a Content Strategy Around Authenticity

Consistency is key when it comes to social media marketing. To truly build a lasting presence on platforms like Instagram, you need a strategy that balances creativity with authenticity. That means it’s not about posting every single day—it’s about posting strategically and consistently showing up as your true self.

Actionable Tip: Create a content plan that reflects your business values, your expertise, and your personality. This doesn’t mean you need to post just for the sake of posting. Instead, focus on creating a content calendar that aligns with your goals and gives you space to be authentic.

For example, share a mix of educational content, behind-the-scenes glimpses, client testimonials, and personal stories. These diverse content pillars will not only keep your Instagram feed interesting but will also allow you to show up consistently without stressing over perfection. Remember, progress over perfection will always lead to better results.

Tip 4: Engage and Celebrate Your Wins

The more you engage with your audience, the easier it will be to show up confidently. Social media is a two-way street, so take the time to reply to comments, respond to DMs, and engage with your followers’ content as well. This will build a community that’s supportive and invested in you, which will make showing up feel more natural.

Actionable Tip: Celebrate your small wins along the way. Whether it’s your first Reel, a new follower, or an encouraging comment from your audience, these milestones help reinforce the progress you’re making. Share these wins on your Instagram, letting your followers see your growth and your journey.

By celebrating your progress, you’ll also inspire your audience to keep pushing toward their own goals. And as your community grows, your confidence will grow with it. So, don’t hold back—share your wins, engage with your audience, and keep building that confidence!

Tip 5: Be Real, Not Perfect

In 2025, the key to growing your business on Instagram and other social platforms is authenticity. Confidence isn’t about being perfect; it’s about being real and showing up consistently. Remember, the more you practice, engage, and embrace imperfection, the more your confidence will grow—and so will your business.

Don’t wait for perfection to strike—start taking action today, and let your unique voice and story shine through. Your audience is waiting for you to show up as your true, authentic self. Let’s make 2025 the year you stop chasing perfection and start thriving in your authenticity.

Learn all 10 tips on the podcast

Want to dive even deeper into building confidence and growing your social media marketing presence in 2025? 

Listen to the latest episode of Call Her Creator, where I discuss these tips and share even more insights to help you boost your confidence as a creator. 

Tune in now to get actionable advice that’ll help you level up your Instagram game!

Listen on Apple 

Listen on Spotify 

And don’t forget—follow @thekatelynrhoades on Instagram for more expert tips, strategies, and behind-the-scenes content to help you grow your business and build a lasting, authentic brand. Let’s connect and start showing up real, not perfect!

Instagram Algorithm Secrets: The Top Mistakes Hurting Your Growth

Instagram’s algorithm can feel like a mysterious beast. One day, your post is getting tons of likes and comments, and the next, crickets. If you've ever wondered why your Instagram game isn’t taking off as you’d hoped, chances are you’re making a few common mistakes that are holding you back from success. Whether you’re a creator or entrepreneur trying to grow your business, the roadblocks are real. But don’t worry! We’re here to steer you away from these Instagram blunders and get you on track for some serious growth.

Mistake #1: Prioritizing Sales Over Value

It’s tempting to post endless sales pitches and promotions when you’re building a business on Instagram. But here’s the thing: Instagram isn’t a marketplace, it’s a social platform. You need to be providing value if you want to build a community and grow your brand. Too many entrepreneurs and creators make the mistake of bombarding their followers with sales content instead of focusing on educational, valuable, and engaging material.

Here’s the hard truth: people are tired of overconsumption. The endless barrage of products, services, and “buy now” messages is wearing them down. Your followers want more than just another sales pitch—they want to feel like they’re part of something bigger. Focus on building a community around your brand, not just pushing sales. Share insights, tips, and behind-the-scenes moments that are genuinely helpful. When you focus on creating content that adds value and fosters connections, the sales will follow naturally. This approach helps build trust and boosts long-term growth, while the constant sales pitches tend to turn people away.

Mistake #2: Ignoring the Power of Engagement

Let’s talk about engagement. Or, more specifically, the lack of it. The Instagram algorithm loves it when you engage with your audience and other accounts. It’s the secret sauce to boosting your reach and getting more eyes on your content. Yet, so many creators and business owners focus only on posting and forget to engage with others. Big mistake!

You can’t just expect the algorithm to do all the work. Comment on your followers’ posts, reply to comments on your own feed, and engage in meaningful conversations in your niche. This not only builds relationships but also helps the algorithm recognize that you’re an active and valued part of the Instagram community. Spend at least 30 minutes a day engaging with others—whether it's through commenting, liking, or sharing content. The more active you are, the more likely your content will appear in your followers' feeds.

Mistake #3: Failing to Optimize Your Reels Strategy

Instagram Reels are your ticket to faster growth—if you use them right. If you’re only posting static images or traditional videos, you’re leaving a lot of growth on the table. Reels are Instagram’s current favorite content type, and they get massive reach because the algorithm prioritizes them.

But just posting any old Reel won’t do the trick. You need to hook your audience in the first few seconds, because—let’s face it—attention spans are short. A powerful hook (like a question, a bold statement, or something eye-catching) is essential to get your viewers to stick around. Once you have their attention, deliver valuable content that keeps them watching. Whether it’s a tutorial, a behind-the-scenes look at your business, or a quick tip, make sure every Reel serves a purpose. Also, use trending sounds, hashtags, and captions to increase your chances of being discovered.

And speaking of Reels, there’s an exciting new update coming to the Reels editor soon. Instagram is finally adding something we’ve seen on other platforms: the ability to add text to your videos after recording. This is huge because it allows more flexibility in your editing process. Now, you can create content that’s even more engaging and optimized for your audience. Keep an eye out for this update—it’s going to make your Reels game even stronger!

Mistake #4: Weak Calls to Action (CTAs)

You’re posting awesome content, you’re engaging with your followers, and you’re even creating killer Reels. But are you asking your followers to take action? If not, you’re missing a huge opportunity. Calls to action (CTAs) are your chance to guide your audience toward the next step, whether it’s visiting your website, signing up for your newsletter, or buying your product.

A weak CTA is a kiss of death. If you simply say, “link in bio” or “DM me for more info,” you’re not giving your followers a compelling reason to take action. Instead, make your CTAs strong and clear. For example, instead of just saying, “Check out my new product,” try something like, “Want to know how this product will change your life? Click the link in my bio to learn more!” You can also encourage engagement by asking questions like, “Which tip did you find most helpful?” or “Tag a friend who needs to see this!” Clear, actionable CTAs will drive the engagement and conversions you’re after.

Focus on Informative Content, Not Just Sales

Instagram growth isn’t all about posting pretty pictures and hoping for the best. It’s about creating a strategy that combines valuable content, engagement, and consistency. By avoiding these common mistakes, you’ll position yourself for greater success on the platform. And remember: it’s not just about the algorithm; it’s about building real relationships with your audience. Focus on delivering value, interacting with others, and optimizing your Reels strategy, and you’ll see growth—both in followers and in sales.

So, let’s stop making these mistakes, start implementing these tips, and watch your Instagram presence grow stronger than ever!