How We Grew Our Pinterest Account by 232% in 60 Days

We all know Facebook and Instagram usually take the cake for businesses' top platforms for divulging their marketing budget, BUT that does not mean you should slack on Pinterest! Our social media agency has always had a Pinterest account, but we can’t lie… Our posting strategy was erratic, inconsistent, and non-targeted for our key audience's wants and needs. We heard from other SMMa that a key part of their digital downloads and leads were all coming from Pinterest. 🤯 This was a HUGE eye-opener for our agency and we realized we were slacking on amazing opportunities by sleeping on this platform. 

We decided to roll up our sleeves and start consistently and strategically posting on our Pinterest for a consecutive 60 days to see if we could gain any traffic… Safe to say the results were amazing with over 232% total audience growth. The best part - Our strategy we implemented was easy to adapt to and achievable for ANY biz out there to grasp. Keep reading for our biggest takeaways to GROW your business on Pinterest!

Utilizing Pinterest to Our Advantage

Pinterest is a visual discovery engine that offers a unique space for its users to discover, share, and save ideas for ultimately ANY topic or niche out there! In our experience, we correlated Pinterest with more product-based businesses for fashion, home, decor, gift ideas, etc. OR we felt it was more personal based for inspo with relatable quotes, meal prep ideas, etc. We didn’t feel the need as a social media agency to market our services there, but we could not be more wrong with this misconception of the platform. 

Pinterest is an AMAZING platform for quite literally any type of business. Even for social media agencies that only sell services or digital products, Pinterest has proven to increase our digital downloads, website traffic, email subscribers, and social media profile views. So let’s get into the strategy of how we did it! 

Account Setup

For our social media agency, we already had a Pinterest account in place but it was scattered with the organization of content. We sifted through our account and deleted or made boards private that did not apply to our audience's interest so that when users clicked on our profile, our business was accurately represented on the platform.

Next, we had to create new boards. We made sure to utilize keywords and trending topics for our target audience so that they aligned with our content pillars and how we help with our products and services. 

We went through all the recommended steps on Pinterest Business Hub to make sure that our account was optimized and hooked up fully to our website so that traffic was seamless and easy for our audience to use. 

Content Strategy 

Now to the actual content! One thing we LOVE to do with our smma is repurpose all of our content across every applicable platform so that we are working smarter, not harder. Our highest traffic social media page is our founder's Instagram account @socialmarketingqueen We researched and found that video content is currently performing super well on Pinterest. So the first step for our content creation was repurposing all of our highest-performing Instagram Reels and publishing them to Pinterest. We made sure to adapt the Reels to Pinterest’s best practices with optimized keyword searches which you can find in your business hub on the platform under analytics. Every morning for 60 days we posted one of our top-performing Reels. 

Content Repurposing not only maintained our brand consistency but also leveraged the success of our proven content on a new platform. This was a HUGE timesaver and beneficial tactic for our agency to grow our analytics on Pinterest. 

Aside from Reels, we also honed into graphics that promoted our freebies. After some research, we saw that in our industry, content that had “FREE 30 DAYS OF CONTENT” or “FREE MONTH OF CAPTIONS” performed well. We had several freebies already created that offer our audience content that they can easily download and plug and play to use with their business. We used Canva to create various styles of graphics that were Pinterest-optimized to promote the freebies to see what would perform best for each deliverable. After a few weeks, we noticed a certain format performed higher than the others and we kept making various versions of that template to promote our freebies. NOTE - we also promoted our other paid services and offerings, but we did find that once users clicked off the platform and it took them to a landing page where they had to pay for the deliverable we would lose the transaction and they would not convert over. 

Although we continue to advertise our paid offerings on Pinterest, we do put our main focus into our FREE digital downloads and blogs since they tend to perform better in capturing our audience's email once they download the freebie. Over the 60 days, we posted the graphic content at night making it two posts a day going out. 

Account Engagement

Aside from publishing twice a day on the app, we researched and found that actively repinning was recommended for optimal growth on the platform. Since Pinterest is a community-driven platform where collaboration is key, we went in 4-5 times each week to repin our pins to our profile and pin other users' pins (that applied) to our boards. This fostered a sense of community and expanded our reach on the platform to give our profile visibility and establishment in our niche. 

Our engagement was 15-20 minutes minimum each day we were engaging on the platform to make sure it was actively being a consistent part of our niche community. We prioritized responding to comments, participating in group boards, and initiating convos on other boards that were based on trending topics. We noticed the more engagement we gave to other users in our niche AND on our pins, the more our engagement and reach analytics grew.  

Analytics & Keyword Optimization

A big part of our strategy over the 60 days was continuously analyzing our account's top-performing posts, keyword searches, and trends so that we could refine our strategy accordingly. Closely monitoring the performance of our pins, we could then identify what resonated most with our audience and adjust our content strategy in real-time. For us, we saw that Reels were trumping the static posts tremendously so we did switch to posting 2 Reels a day morning and night 3 times a week in place of the static graphics. 

End Results 

Pinterest has proven to be a goldmine for our social media agency, and the 232% organic growth in just 60 days is a testament to the platform's potential. By optimizing our profile, strategically repurposing content, actively repinning, and engaging with the Pinterest community, we not only grew our account within the platform but were also able to grow our email list, website traffic, and other social media profile views. 

If your biz is not utilizing Pinterest in your marketing strategy, let this be your sign to START in 2024! Still need help implementing a proven strategy for GROWTH on social media?

We are the girls to call! Let us help you shine online with our social media management services - https://enfluencestudio.com/services

How we increased our Social Media Client’s Reach by 530% in 30 days

In the heart of Highlands County, Florida, the local gem, Highlands Jewelers, has been shining brighter than ever on social media platforms under the expert guidance of our enfluence marketing studio team.

Over the past 30 days, since entrusting us with their Facebook and Instagram accounts, Highlands Jewelers has witnessed remarkable growth and engagement.

But first, the proof:

Reach Increase Over Last 30 Days: Facebook and Instagram

In just one month, Highlands Jewelers reached over 32,000 people, marking an astounding 530% increase in their online visibility. This surge in reach indicates a significant expansion of their brand awareness within the local community and beyond.

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Let's delve into the highlights that showcase their social media success story.

1. Audience Reach Skyrockets

   • In just 30 days, Highlands Jewelers reached over 32,000 people, marking an astounding 530% increase in their online visibility. This surge in reach indicates a significant expansion of their brand awareness within the local community and beyond.

2. Interaction Soars to New Heights

   • The engagement levels have soared, with close to 2,500 interactions from the captivated audience—a staggering 1090% increase. This remarkable interaction demonstrates the effectiveness of the content strategy employed, creating a connection between Highlands Jewelers and their audience.

3. Top-Performing Content

   • The success of Highlands Jewelers' social media campaign can be attributed to the captivating content strategy. Among the top-performing posts, the spotlight was on:

     • Photos of the team: Humanizing the brand and showcasing the faces behind the jewelry.

     • Engagement ring posts: A celebration of love and commitment.

     • Sparkle of the Week: Earrings took center stage, capturing the audience's attention with dazzling displays.

4. Facebook Follower Growth

   • In just 30 days, Highlands Jewelers gained 25 new followers on Facebook, indicating a growing and engaged community that is eager to stay connected with the latest offerings and updates.

Let's dive deeper into the comprehensive marketing strategies that enfluence Marketing Studio has put into place to propel Highlands Jewelers to their recent social media success.

1. Competitive Research:

   • Our process begins with a thorough analysis of the competitive landscape within the jewelry industry. By understanding the trends, popular content, and strategies employed by competitors, we position Highlands Jewelers strategically to stand out and offer unique value to their audience.

2. Storytelling Content Planning:

   • Storytelling is a powerful tool in social media marketing, and we leverage it to create compelling narratives around Highlands Jewelers. Through a series of collaborative sessions and brainstorming, we develop content themes that resonate with the brand and its audience. This ensures a cohesive and engaging storyline that unfolds across various posts, creating a sense of connection and continuity.

3. Detailed Questionnaire for Business and Branding:

   • To capture the essence of Highlands Jewelers, we provide a detailed questionnaire that guides the client through introspective reflections on their business and branding. This helps in defining the unique selling propositions, target audience, and brand values. The insights gathered from this questionnaire serve as the foundation for crafting a consistent tone of voice that aligns with the brand's identity.

4. Eye-catching Graphics and High-Quality Photos:

   • Visual appeal is paramount in the jewelry industry, and our team ensures that every piece of content reflects the elegance and beauty synonymous with Highlands Jewelers. We invest in high-quality photography sessions to showcase the intricate details of jewelry pieces. Additionally, our graphic design team creates eye-catching visuals that enhance the overall aesthetic of the brand's social media presence.

5. Strategic Posting Schedule:

   • Timing is crucial in social media, and we adhere to a strategic posting schedule. By analyzing data and insights, we identify the optimal times to reach the target audience. Consistency in posting ensures that Highlands Jewelers remains visible in the feeds of their followers, maintaining engagement and fostering a sense of anticipation.

6. Community Engagement and Response Management:

   • Social media is a two-way street, and we actively engage with the audience. Whether it's responding to comments, initiating conversations, or running interactive polls, our approach is to build a community around Highlands Jewelers. This not only strengthens customer relationships but also contributes to the organic growth of the brand's online presence.

7. Performance Analytics and Optimization:

   • Regularly monitoring the performance of each post and campaign is essential. We analyze metrics such as reach, engagement, and follower growth. Based on these insights, we optimize our strategies, identifying what works best for Highlands Jewelers' audience and refining our approach for continuous improvement.

Highlands Jewelers' journey in the realm of social media has been nothing short of spectacular. The impressive increase in audience reach, interactions, and follower acquisition in just 30 days is a testament to the effectiveness of our marketing strategies. As we continue to collaborate, the future looks even more promising for Highlands Jewelers, as they solidify their presence on Facebook and Instagram, creating a sparkling online legacy for their esteemed local jewelry store.

Interested in our team handling your social media marketing?

Apply to work with us today!

How we increased leads by 52% just by changing one thing: ManyChat Automation

In the dynamic landscape of social media marketing, staying ahead of the curve is essential for business growth.

As an entrepreneur navigating the vast realm of Instagram, I recognized the need for innovative strategies to elevate my online presence and keep up with my engagement. Here’s how one change to my instagram marketing strategy amplified my Instagram leads by an impressive 52%.

What is Manychat?

Instagram Automation powered by ManyChat helps marketers and influencers improve their Instagram marketing efforts with the help of automated Instagram conversations.   

It also allows users to engage in real-time conversations with customers on this popular social media platform. 

The ManyChat CRM collects valuable customer data.   Instagram Automation lets you:  

• Automate and personalize conversations in the Flow Builder

• Keyword-based responses to messages and queries Instagram users send to you

• Reactions and answer post comments

• Replies and business automation for all Instagram story mentions

• Instagram Ads

• Pre-Built buttons for new customers or followers that start Conversations

• Access the ManyChat CRM for more informed conversations

How Does it Work?

To create ad automation using Instagram Ads Manager, connect your Instagram account with Facebook Business Manager on ManyChat. Second, choose a campaign objective. 

In this section, you must define what the ad looks like and what's best suited for the overall advertising goal.   

According to HootSuite, the average post from an Instagram business account has a 1-5% engagement rate. 

Boosting a post through ManyChat helps lift that engagement rate and keeps users hooked with the chatbot automation. 

My Manychat Results

ManyChat is a robust chat marketing platform, I saw an opportunity to streamline communication, engage my audience, and convert casual interactions into meaningful leads.

ManyChat's user-friendly interface and versatile features made it an ideal solution for my Instagram lead generation goals.

Try it Free for 30 days!

Want to try Manychat yourself FREE for 30 days? Use this link and code: katelyn

What is a Social Media Agency SMMA | enfluence Marketing Studio

In an age dominated by tweets, likes, and stories, the power of social media in marketing your brand is undeniable. As businesses try to stay ahead in this digital era, the question arises: Why hire a Social Media Marketing Agency (SMMA)?

In this blog, we'll explore the benefits we as a SMMA can bring to your brand, navigating the dynamic landscape of social media with expertise and finesse.

The enfluence Advantage

Wondering why some brands effortlessly dominate the social media scene while others struggle for attention? It's all about leveraging the expertise of a Social Media Marketing Agency. As a SMMA, we bring a wealth of experience and a finger on the pulse of the ever-evolving social media trends. From crafting compelling content to navigating algorithms, we’re pros at turning digital landscapes into fertile grounds for brand growth.

Strategic Social Media Planning

One of the key reasons to enlist an SMMA is our ability to devise a strategic social media plan tailored to your brand's goals. We delve deep into understanding your target audience, competition, and industry nuances, creating a roadmap for success. This strategic approach ensures that every tweet, post, or story aligns seamlessly with your brand's overarching objectives, maximizing the impact of your online presence.

Time is Money - Let the Experts Handle It

Running a business is a demanding endeavor, and juggling the intricacies of social media can be time-consuming. Enter us, enfluence Marketing Studio, your digital ally in saving precious time. By outsourcing your social media endeavors, you free up internal resources to focus on what you do best—running and growing your business. Let the experts handle the hashtags and analytics while you concentrate on running your everyday business.

Staying Ahead in the Social Media Game

Social media platforms are constantly changing, with trends evolving faster than you can say "viral." Keeping pace with these changes demands time and research. At enfluence, we are well-versed in the art of adaptation, ensuring that your brand remains not just relevant but ahead of the curve. From embracing new features to decoding algorithm updates, we’re your strategic partners in staying ahead in the social media game.

Measurable ROI and Analytics Mastery

"Is our social media strategy working?" It's a question that keeps many business owners up at night. With us by your side, you can rest easy. We are here to decipher the language of analytics, providing you with tangible insights into the performance of your social media campaigns. From engagement metrics to conversion rates, we ensure that every move is backed by data, delivering a measurable return on investment.

 (Check out our recent wins for our current client portfolio)

Hire the Experts at enfluence Marketing Studio

Let enfluence Marketing Studio tell your story through creative social media content. We’ve worked with 1000’s of brands to help them level up their online presence. From brand awareness to full-service social media with paid ads and email marketing, we’ve got a service for every digital marketing goal in mind. 

Inquire about our social media packages TODAY!

Why hire enfluence Marketing Studio to manage your social media?

Many business owners often struggle with the overwhelming demands of social media management. Juggling the creation of compelling content, maintaining a consistent posting schedule, and keeping up with ever-evolving algorithms and trends can be a daunting task.

Additionally, effective engagement with the audience, monitoring analytics, and adapting strategies for optimal results can be time-consuming and challenging. This often diverts their attention from core business functions.

Enlisting the services of a social media agency such as enfluence Marketing Studio can offer invaluable support in these areas. As a full-service social media agency, we bring expertise, experience, and a dedicated team to handle these responsibilities efficiently.

We can develop a strategic plan tailored to your business, produce engaging content, manage advertising campaigns, track performance, and ensure brand consistency.

By taking on these tasks, enfluence can allow you to free up your time to focus on core competencies, ultimately leading to better social media results and overall business growth.

enfluence Marketing Studio is staffed with professionals who possess extensive experience and expertise in social media marketing, keeping you up to date with the latest trends and best practices.

Here are some of the top reasons to hire our team to help you with social media management.

1. Time Savings: Outsourcing your social media management to enfluence Marketing Studio frees up your time to concentrate on other essential aspects of your business.

2. Content Creation: enfluence Marketing Studio has in-house content creators who can generate high-quality and engaging content for your social channels, including graphics, videos, and written content.

3. Strategy Development: enfluence Marketing Studio can assist you in creating a comprehensive social media strategy that aligns with your business goals, encompassing content planning, posting schedules, and audience targeting.

4. Analytics and Insights: Utilizing data and analytics tools, enfluence Marketing Studio tracks the performance of your social media campaigns, providing you with valuable insights and the ability to adjust strategies based on real-time data.

5. Brand Consistency: Enforce consistent brand identity across all your social media platforms, ensuring your business maintains its unique image.

6. Audience Engagement: enfluence Marketing Studio can engage with your followers, manage comments and messages, and cultivate a loyal online community, enhancing your brand's reputation and customer satisfaction.

7. Ad Campaign Management: If you run paid social media advertising campaigns, enfluence Marketing Studio can help design, optimize, and manage these campaigns for maximum effectiveness.

8. Cost Efficiency: Outsourcing your social media management to enfluence Marketing Studio can often be more cost-effective than hiring and training in-house staff, with various service packages to fit your budget.

9. Scalability: enfluence Marketing Studio can adapt to your changing needs, scaling their services up or down as your business evolves.

10. Access to Tools and Resources: With access to professional social media management tools and resources, enfluence Marketing Studio can maximize your social media presence, which might otherwise be costly to obtain independently.

11. Competitive Advantage: By leveraging enfluence Marketing Studio's expertise, you can gain a competitive edge by staying abreast of industry trends and swiftly adapting to changes in the social media landscape.

12. Crisis Management: enfluence Marketing Studio can assist in managing PR crises and negative comments or reviews, safeguarding your brand's reputation.

13. Measurable Results: enfluence Marketing Studio can provide you with clear, measurable results, demonstrating the impact of their efforts on your social media performance, brand awareness, and ROI. (Check out our recent wins for our current client portfolio)

14. Focus on Core Business: Entrust your social media management to enfluence Marketing Studio, allowing you to concentrate on your core business activities.

When considering hiring enfluence Marketing Studio, make sure to evaluate our track record, client testimonials, and their ability to understand your industry and target audience, as these factors will be crucial in making an informed decision.

15 Deadly Mistakes Your Making with Your Email Marketing

Email marketing may sound more like a snooze fest these days, but trust us, it's a big deal. Especially when it comes to marketing your business online.

To make it work, you've gotta dodge some major slip-ups.

It's not just about making cool subject lines and pretty emails; it's all about providing actual value to your audience and being respectful. Sending emails to people who didn't ask for it or spamming their inboxes will make them roll their eyes and hit "unsubscribe” FAST. Additionally, if you're not personalizing your emails or sending the right information to the right people, it's like talking to a wall. And if you're not giving people a good reason to read your emails, they'll ditch you faster than you can say "inbox zero."

But if you follow the rules, you can build awesome connections, get people excited, and turn them into super loyal fans.

Here are 15 Deadly Mistakes to Avoid when Creating Email Campaigns for Your Audience

1. Neglecting Permission: Sending emails to people who haven't given explicit consent is a major mistake. Always obtain permission (opt-in) before sending marketing emails. This helps avoid being marked as spam.

2. Overloading Subscribers: Sending too many emails in a short period can lead to email fatigue and unsubscribes. Maintain a reasonable and consistent email schedule.

3. Neglecting Mobile Optimization: With the majority of emails being opened on mobile devices, failing to optimize your emails for mobile can result in a poor user experience.

4. Ignoring Personalization: Personalized emails tend to perform better. Neglecting to use the recipient's name or tailor content to their preferences can result in disengagement.

5. Neglecting Segmentation: Sending the same message to your entire list may not be effective. Use segmentation to send targeted content to specific groups of subscribers based on their interests, behavior, or demographics.

6. Inadequate Testing: Not A/B testing subject lines, content, and design can limit your understanding of what works best. Regularly test different elements to improve email performance.

7. Poor Subject Lines: A compelling subject line is critical for open rates. Avoid using spammy language or misleading subject lines, as they can damage your sender reputation.

8. Long and Unfocused Content: People often skim emails. If your content is too long and lacks a clear message, you risk losing the reader's attention.

9. Not Providing Value: Email marketing should offer value to subscribers, whether through informative content, exclusive offers, or other benefits. If your emails don't provide value, subscribers may unsubscribe.

10. Ignoring Analytics: Failing to analyze email performance can be detrimental. Monitor open rates, click-through rates, conversion rates, and other key metrics to refine your email marketing strategy.

11. Inconsistent Branding: Your emails should reflect your brand identity. Inconsistent branding can confuse recipients and reduce trust.

12. Neglecting the Unsubscribe Option: By law, you must provide a way for recipients to unsubscribe easily. Neglecting this can lead to complaints and legal issues.

13. Relying Solely on Images: Some email clients block images by default, so it's important to have a good balance of text and images. Also, use alt text for images.

14. Not Adhering to CAN-SPAM Regulations: Failing to comply with email marketing laws can result in legal consequences. Make sure your emails include a physical address and an easy way to opt out.

15. Ignoring Deliverability: Factors like the sender's reputation, email authentication, and content can impact email deliverability. Failing to address these issues can lead to emails landing in spam folders.

In the dynamic world of email marketing, understanding these critical do's and don'ts can set you on the path to digital success. It might not seem like the most thrilling subject, but mastering email marketing is a key skill for today's digital professionals.

Avoiding these mistakes can boost your reach, engagement, and impact.

Every email you send is an opportunity to connect, inform, and inspire. So, as you navigate the realms of academia and beyond, remember the power of email marketing as a tool for building lasting relationships and achieving your goals. Now, armed with this knowledge, you're ready to make your mark in the world of email marketing and beyond!

Want 30 days of Social Media Content planned for you? Grab our FREE 30 Day Content Calendar!

How We Leveraged Instagram Reels to Skyrocket Our Youtube Subscriber Growth and Views

Are you looking for ways to supercharge your YouTube channel and attract more views and subscribers?

Lucky for you, this month, we experimented with a strategy that combined Instagram and Youtube and the results were nothing short of incredible.

Let’s break it down for you. Grab your notebook and get ready to learn our secret sauce.

1.Unprecedented Youtube Growth

Our journey into the world of YouTube Shorts started with a simple question: could resharing our Instagram Reels on YouTube help us reach a wider audience?

The answer, it turns out, is a resounding "Yes!" In just one month, we witnessed a significant boost in our channel's performance. We started saving our Reels from Instagram and re-uploading them to Youtube as a Youtube Short. We did this 3x per week.

Bonus tip: Make sure you optimize the video. Don’t just reshare without any optimization, but be sure to fill out the title, description and any tags that make sense for the video.

2. Surging Views

Once we started resharing videos consistently, 3x per week, we saw a surge in views, with a whopping 9,000 views. This was an impressive 7,100 more than our typical monthly average.

This surge in views was, without a doubt, a game-changer for our channel. This helped us attract more engagement as well. More views = more possibilities for people to comment on your video.

Take note, I did not promote these at all, I didn’t mention them on my other social channels, we simply shared the youtube short.

3. Watch Time Wonderland

Perhaps the most astonishing result was the increase in watch time. Our channel saw a surge of almost 90 hours of watch time, reflecting a deeper level of engagement from our audience. (Up 51.8 hours from last month)

This boost in watch time not only indicates that people are enjoying our Shorts but also contributes positively to our channel's overall performance.

The Recipe for Youtube Success

So, what did we do differently to achieve these fantastic results? Here's a glimpse into the strategies that worked for us:

1. Repurpose Content: We started by repurposing our Instagram Reels. By sharing them on YouTube Shorts, we maximized the reach of content we'd already created.

2. Short and Sweet: YouTube Shorts thrive on brief, attention-grabbing videos. We made sure our Shorts were short and sweet, capturing viewers' interest from the very beginning.

3. Optimize for Keywords: Incorporating relevant keywords and hashtags in our video descriptions and titles helped improve discoverability.

4. Consistency: We maintained a consistent schedule for posting Shorts, ensuring that our audience knew when to expect new content.

5. Engagement: Engaging with our audience through comments and community posts allowed us to foster a sense of community and loyalty among our viewers. We always make sure to respond to all comments.

Final Thoughts

Our experience with resharing Reels as YouTube Shorts has been a revelation. The incredible growth in views, subscribers, and watch time demonstrates the potential of this format for boosting your channel's performance.

If you're looking to increase your YouTube presence, YouTube Shorts is a strategy worth exploring. Be sure to repurpose your existing content, optimize for keywords, and engage with your audience to create a thriving community around your channel.

In our case, this experiment not only brought us remarkable results but also provided valuable insights into how our audience interacts with our content. We're excited to continue this journey and explore new ways to leverage YouTube Shorts for even greater success.

If you found this case study helpful, do us a favor and head over to our Youtube Channel today and hit the subscribe button. We share free social media trainings, instagram growth tips, AI tools tips and so much more!

CapCut vs. Canva - Which Graphic Design tool is better?

In the world of social media marketing, having the right tools at your disposal can make all the difference. One of the most prominent contenders in the graphic design game has always been Canva. But with the unveiling of CapCut’s new static graphic design features, will users be making a switch? Both offer a range of features to help users create stunning visuals, but they come with their own unique strengths and weaknesses. In this showdown, we'll compare CapCut's graphic design features with Canva's to help you decide which one suits your needs best.

Which is Easier to Use?

Canva is renowned for its user-friendly interface. It's a breeze to navigate, and even those with no design experience can quickly create eye-catching graphics. They provide a wide range of templates and drag-and-drop elements that simplify the design process.

CapCut’s interface is almost eerily similar. Providing a  wide range of templates and drag-and-drop elements almost identical to those of Canva.

Winner: This one’s a tie. 

Design Elements and Templates

Canva boasts an extensive library of templates and design elements for various purposes, including social media graphics, presentations, posters, prints,  and more. Users can customize these templates to suit their branding and style.

CapCut's focus has primarily been on video editing and enhancement, so its collection of design elements and templates is more limited compared to Canva, which is dedicated solely to graphic design. CapCut only currently offers templates for square social media designs. 

Winner: Canva

You may like our blog: Elevating your branding using Canva Brand Kits

Image Editing and Enhancement

CapCut and Canva match up pretty well in the realm of image editing and enhancement. Both offer advanced tools for adjusting brightness, contrast, saturation, and more. They both provide AI-based features for background removal and image generation.

Winner: This one’s a tie.

Text Customization

Both platforms offer text customization features, allowing users to choose from a wide range of fonts, and adjust text size, alignment, and spacing.

However, Canva seems to offer slightly more options and customization when it comes to special effects such as shadows, gradients, and more.

Winner: Canva 

Animation and Video Features

While Canva has introduced some video editing capabilities, it's primarily a graphic design tool. Its video features don’t compare to CapCut when it comes to crafting timely and trending content through templates.

Winner: Capcut

Pricing

Canva offers a free plan with limited features and a paid subscription plan ($119/ per year) with more advanced options. The pricing is competitive and accessible to individuals and businesses.

CapCut is entirely free, which is a significant advantage for users looking for a high-quality graphic design tool without a subscription fee.

Winner: CapCut

Who comes out on top? 

In the CapCut vs. Canva graphic design showdown, the right choice ultimately depends on your specific needs. Canva is an excellent choice for those looking for a wide variety of branding options and those whose main focus isn’t solely on social media facing content, while CapCut shines for those focused on video content and graphic design capabilities for just one platform.

Consider your design objectives, skill level, and budget when making your decision. Whichever tool you choose, both CapCut and Canva offer valuable features to help you unleash your creativity and bring your design visions to life.

Want to learn more about CapCut and how you can use it for trendy short for video?

Click here to read: How to Elevate Your Reels and TikTok videos using CapCut

How To Elevate Your Reels Game With CapCut

In today's digital age, Instagram Reels have become an essential tool for content creators and influencers looking to engage, captivate, and GROW their audience. Reels are a short, snappy video format that offers an excellent opportunity to showcase your creativity, share your passion, and gain recognition. BUT the catch is everyone and their mother have hopped on the Reels train…. So how do you stand out in the crowd??

Let us introduce you to our little editing tool - CapCut! 

What is CapCut?

While getting lost in the scroll on TikTok, you may have noticed the CapCut template feature - This is because both CapCut and TikTok were developed by Bytedance aka it’s becoming SUPER popular since it was born in the almighty TikTok app! CapCut is a user-friendly and powerful video editing app that allows you to transform your ordinary videos into eye-catching, engaging content that is very influential in social media trends across ALL platforms!  Whether you're a beginner or an experienced content creator, CapCut provides the tools you need to enhance your Instagram Reels and take your video editing skills to the next level.

How to use it:

1. Download and Install CapCut

   Start by downloading CapCut from your device's app store. It's available for both iOS and Android platforms. Once installed, open the app and let the creative journey begin!

2. Finding Trends

Now it’s time for the fun part - jumping on the TRENDS! The easiest (and most beneficial) way to find trending Capcut templates is to just scroll on your TikTok. You can also find them while scrolling in the Reels tab on Instagram BUT just note - the template feature will not pop up so you will have to manually find the template in the app which can be tricky.

Another reason it is VERY beneficial to find trending templates on TikTok first is that trends typically go viral on TikTok up to TWO weeks before they go viral on Instagram - You will be ahead of the game! 😉 When scrolling on TikTok, if you see a trending CapCut template - you will notice above the username there will be an option to “try this template”

When you click this, it will take you directly to the CapCut app where you can edit and customize the video. If you are not seeing trends on your For You Page, you can also search hashtags for CapCut templates or do industry research - whip out the good ole Google to find what’s trending in your niche!

 3. Import Your Footage

When in the CapCut app Tap the "+" button to import your video clips and photos. You can also directly record video from within the app if needed. CapCut supports various file formats, ensuring compatibility with most devices. 

If you are using a template from TikTok, you will click “use template” once it directs you out of the TikTok app and into CapCut. Then you will be able to click on the video(s) or photo(s) you would like to upload into the template if applicable.

4. Editing Clips & Adding Text

Drag and drop your clips onto the timeline in the desired order. CapCut offers multi-layer editing, allowing you to overlay videos, images, and text to create dynamic and engaging content.  Add text overlays and titles to provide context or emphasize key points. Customize fonts, colors, and animations to match your video's theme. Text can also be used for captions and subtitles to enhance accessibility.

If using a template, for the most part, all of the editing will already be done for you - you will just need to customize it to where it makes sense for your niche or brand! If you are using the content for Reels - we suggest downloading with NO text overlay and adding text while in the Instagram app under the Reels editor when uploading!

5. Export and Share

Once you're satisfied with your masterpiece, tap the export button. CapCut allows you to choose the video resolution and format, ensuring compatibility with various platforms. 

HOT TIP - If you do not want a watermark on your video (trust us you don’t want this) click “save and share to TikTok”. It will direct you to the TikTok app, but you will need to go back into CapCut. On the new screen where it says “Ready to upload” Click “other” and save the video to your device. Now it’s ready to share on Instagram WITHOUT a watermark! 

6. Adding Audio

If you are using a template, CapCut will already add the audio to your video. BUT this is not going to be the trending audio once you upload it into the TikTok or Instagram app - it will upload as original audio. You can upload this way, BUT if you are looking for the most optimized way to post your video - we suggest finding the trending audio (if applicable) that is paired with your template used! 

For TikTok, this part is easy - just use the audio link on the TikTok where you found the template. For Instagram, this is a little bit more tricky. We start by searching the lyrics or words used in the audio in the IG search or scroll through our Reels tab to see if we can find it. NOTE - This can be very time-consuming so if you are not able to find the desired audio,  you still have a GREAT chance of reaching a large audience with the trending template and the original audio.

Video content is  King  Queen in today's social media world. It's time to stand out from the crowd and make a mark in your Instagram Reels. Download CapCut today and unlock your full creative potential!

Need More Social Media Help?

Lucky for you, you’ve landed on the RIGHT blog! Our monthly social media membership 👉 Club enfluence is exactly what you need to GROW your social media platforms. We give out trending templates, Reel ideas, and tips so you don’t have to think “What should I post today” EVER again! Learn more about how we can help you - https://enfluencestudio.com/membership

Unlock the Power of Branding: Crafting Your Canva Brand Kit

The key to building trust with your audience is through - BRANDING! In today’s digital world, it is vital for businesses and individuals to establish a consistent and visually appealing brand presence. Lucky for us, Canva makes branding for your biz a breeze! 

Canva offers a Brand Kit tool that allows you to house your brand assets such as logos, color palettes, fonts, branding photos, etc. all in ONE place! This feature is a lifesaver for creators to quickly access all assets right at their fingertips throughout the entire design process.

If you have multiple team members creating content for your brand OR if you are a content creator for more than one business, Canva allows you to create multiple brand kits AND share them with others who are on your team for easy access! 

Read along 👇as we take you through all the tips, tricks & steps to create a Canva Brand Kit for your biz! 

Step #1 Canva Pro is the Way to GO! 

First things first, if you are not a Canva Pro user… What are you doing friend?? All jokes aside, we are BIG advocates for Canva Pro. For only $10.99 a month you have access to several features & tools that make content creation easy as pie! If you are not on board, you can always try out Pro for FREE with a 30-day trial if accessing from a browser or a 14-day trial if you’re accessing from a phone or tablet. Trust us, it is worth the investment! 

Step #2 Brand Identity 

Let’s not put the cart before the horse here peeps… 🤠 Before deep diving into creating a Canva Brand Kit - make sure you have a solid brand identity in place. It’s important that your branding aligns with your mission, values, target audience, unique selling points, etc. Inconsistent branding that changes on a monthly basis is NOT a good look to your audience. Make sure you have your branding solid BEFORE you start creating a kit! 

Step #3 Creating Your Kit 

Can we skip to the good part? You go it - now that you’re a Canva Pro user 😉and have your branding under wraps, it’s time to move on to the actual creation of your Canva brand kit! You can find this feature on the left side panel of the home page under Brand. 

On the next page, make sure you are in the Brand Kit tab on the left.  A blank brand kit will already pop up OR you can select the Untitled Brand Kit. Insert your business name or whoever you are creating a brand for. As you scroll down the Brand page, there are 6 different sections: Logos, Colors, Fonts, Photos, Graphics, and Icons. 

• Logo: If you already have a logo, simply upload it from your desktop or phone into Canva. If you do not have a logo yet, Canva can save your life once again! Using the intuitive design tool the app provides, you can search and design a logo for your brand. Once created, download it to your computer and upload it to your brand kit. 

• Colors: Once you add a logo to your brand kit, Canva will pull a color palette from your logo. You can either accept or reject these colors. You will also have the option to add additional colors that are not found in your logo. You can enter the hex codes or find them through the color wheel tool. 

If you have a specific color you want in your palette and do not know the hex code - Pull a screenshot or image with the color into a Canva design and use the color picker tool to grab the hex code. Copy and paste the code into your brand kit color palette. You can also utilize Canva to create a color palette for you by clicking Add New and Add Palette. You can scroll through or type in a keyword that embodies your brand such as “calm”, “vibrant”, etc. 

Fonts: Canva has a lot of fonts to choose from OR if you have a custom font for your brand you can download it from your desktop into Canva. If you have a font and are not sure of the name - Type “font finder” into Google and click on one of the website options to upload a screenshot or graphic with the unknown font to give you the exact name or similar fonts. 

We recommend utilizing at least three fonts to work with so that you can have a Title, Subheading, and Body font for your graphics. If you are starting from ground zero or do not have fonts in place, look on Pinterest for Canva font combos to see what matches your brand's vision best! 

• Photos: The Brand Kit feature also allows you to upload photos so that you have easy access and a one-time upload. This is great for product photos, headshots, or any photo you will continuously use throughout your design process. 

• Graphics & Icons: If you already have graphics and icons made for your brand, i.e.; website banner, mockups, etc. Canva also has sections for both of these brand aspects making it easy for consistent branding EVEN when you are not utilizing the app for all of your content! 

Step #4 Creating Brand Templates

Once your brand kit is in place, you are READY to start creating content! We recommend utilizing Canva’s Brand Template feature found on the left under the Brand tab. You can add or create brand templates under this tab so that all deliverables are in one spot. 

If you are utilizing a brand kit across multiple team members, this feature is AMAZING for easy access and sharing so that all members can create content that is consistent with branding! 

Creating a professional brand kit using Canva not only saves you a TON of time, it also empowers you to establish a strong and recognizable brand identity.

Need more help navigating Canva?

We’ve got your back, watch our latest training where we give you all the tips & trips to navigate Canva like a true pro 👉CLICK HERE or watch the video below.

Instagram Insights: How to Understand Impressions vs. Reach

Welcome to the world of Instagram Insights, where every like, comment, and follow is tracked to give you a glimpse of your social media success. As a savvy social media user, you've likely come across two vital metrics - Impressions and Reach. While they may seem interchangeable at first glance, understanding the nuances between them can significantly impact your content strategy and engagement. Let's dive in and understand the difference between Impressions and Reach and what they mean for your account insights.

The Foundations of Instagram Insights

Before we explore the details of Impressions and Reach, let's briefly cover the foundations of Instagram Insights. This powerful tool is available for business accounts and serves as a data hub for understanding your audience, content performance, and overall social media strategy. Accessing it is a breeze - just tap on the "Insights" button right below your post, and you're all set to embark on a data-driven journey.

Impressions - The Impactful Footprint

Impressions are the Instagram equivalent of footprints - they represent the total number of times your content has been viewed. Each time a user sees your post, whether they scroll past it on their feed or revisit it multiple times, it adds to the impressions count. It's essential to remember that Impressions count repeated views from the same users, contributing to the overall reach of your content.

For example, if your post appears five times on a user's feed, each view adds five impressions to your content's total count. This metric is particularly valuable when you want to gauge the overall visibility and exposure of your content, indicating how many pairs of eyes have come across your posts.

Reach - Reaching New Horizons

Reach, on the other hand, takes a more specific approach to your audience engagement. Unlike Impressions, Reach counts the unique number of individual accounts that have seen your content. This metric allows you to evaluate the extent of your content's distribution and how far your message reaches within your target audience.

Reach is vital for understanding the effectiveness of your content in attracting new followers and engaging with potential customers. It helps you grasp the scope of your post's appeal, showing you whether it's resonating with your existing audience or attracting fresh faces to your profile.

Differentiating Impressions and Reach

Now that we've explored both Impressions and Reach, it's time to highlight the key differences between the two metrics. Think of Impressions as the total view count of your posts, counting every time it's seen, while Reach tallies the unique number of individual accounts that have viewed your content.

In simpler terms, Impressions represent the overall visibility and potential exposure of your posts, including repeated views from the same users. On the other hand, Reach focuses on the distinct number of users who have encountered your content, highlighting its performance in attracting new audiences and expanding your reach.

Leveraging Insights for Success

Understanding the difference between Impressions and Reach empowers you to tailor your content strategy for maximum impact. A higher Impressions count indicates that your content is getting noticed multiple times, while a significant Reach implies that your posts are reaching new potential followers and customers.

To leverage these insights effectively, consider creating engaging and shareable content that resonates with your target audience. Encourage your followers to share your posts, which can boost both Impressions and Reach simultaneously. 

Additionally, use Instagram Insights to track the performance of your posts over time, allowing you to refine your content and better connect with your audience.

If you're looking to boost your social media presence and boost your impressions and reach, visit enfluencestudio.com to learn more about how our Social Media Marketing Agency can help your business thrive.

Let's make your business shine together!

Understanding Instagram Analytics and Engagement Drops during the Summer

As the warm summer months approach, businesses often experience a dip in their Instagram analytics and a decrease in overall engagement. This phenomenon can be attributed to a variety of factors, including changes in user behavior, increased outdoor activities, and vacation time. In this blog, we will explore the reasons behind this summer slump, its impact on businesses, and effective strategies to resolve this issue.

Altered User Behavior

During the summer, people's priorities and routines shift, affecting their social media usage patterns. Many individuals spend more time outdoors, engaging in activities such as travel, family vacations, and leisure pursuits. Consequently, they may be less likely to actively engage with social media content, resulting in lower overall engagement rates.

Competition for Attention

The summer season brings about an increase in content volume on Instagram as businesses try to capture the attention of their target audience. This heightened competition can make it challenging for businesses to stand out and maintain consistent engagement levels. Users may become overwhelmed with the influx of content, leading to a decreased interest in individual posts.

Seasonal Disconnect

Certain industries, such as fashion, travel, and hospitality, experience a surge in activity during the summer months. Conversely, industries like technology or finance may encounter a decline in engagement during this time. The misalignment between seasonal trends and business offerings can contribute to lower engagement levels for some brands.

Vacation Mode

Summer is synonymous with vacations, and both businesses and their target audience are not exempt from this. Business owners and social media managers may take time off, leading to a decrease in consistent posting schedules and active engagement. Similarly, users may be less inclined to interact with brands and businesses while they are enjoying their own vacation time.

Resolving the Summer Slump

a) Tailor Content to the Season

Adjust your content strategy to align with the summer vibe and capture your audience's attention. Incorporate summer-themed visuals, create relevant campaigns, and leverage user-generated content related to summertime activities. Showcasing products or services that are particularly useful or enjoyable during the summer can also help rekindle engagement. We’ve got an instagram membership that will provide you with tailored, trendy content for any season of the year!

b) Leverage Influencer Marketing

Collaborate with relevant influencers who have a strong summer following to increase your brand visibility and reach. Influencers who specialize in travel, outdoor activities, or summer fashion can help your business tap into the summer market and boost engagement during the seasonal slump.

c) Engage with Your Audience

Maintain an active presence on Instagram by responding to comments, direct messages, and mentions promptly. Encourage conversations and create interactive content, such as polls, contests, and quizzes, to keep your audience engaged and connected with your brand.

d) Analyze and Optimize

Regularly monitor your Instagram analytics to identify trends and patterns specific to the summer months. Analyze the performance of your posts, engagement rates, and follower growth during this period. Use these insights to fine-tune your content strategy and make data-driven decisions to improve engagement levels.

The summer slump in Instagram analytics and engagement is a common challenge for businesses. By understanding the changes in user behavior, adapting content strategies, and leveraging influencer marketing, it is possible to overcome this seasonal dip. Remember to consistently engage with your audience, monitor analytics, and make data-driven optimizations to keep your Instagram presence strong throughout the summer.

If you're looking to boost your social media presence and overcome the summer slump, apply to work with our team! We are a done-for-you social media marketing studio!

Let's create a sizzling summer together!

Instagram Advertising: The Do’s and the Do Not’s

Instagram has become one of the most popular social media platforms in the world, with over a billion active users. For businesses, advertising on Instagram can be a great way to reach new audiences and drive conversions.

But, to get the most out of your Instagram advertising campaigns, it's important to follow best practices and avoid common mistakes. So we’re here to cover some do's and don'ts of Instagram advertising to help you achieve your marketing goals.

The Do's of Instagram Advertising

Define Your Target Audience

One of the biggest advantages of Instagram advertising is its ability to target. To get the most out of your campaigns, it's important to define your target audience and tailor your ad accordingly. Instagram allows you to target users based on multiple factors, including demographics, interests, and behaviors. Use these targeting options to reach the people most likely to be interested in your products or services.

Use High-Quality Visuals

Instagram is a highly visual platform, and your ads need to stand out in users' feeds. To GRAB attention and drive engagement, use high-quality visuals that are visually appealing and aligned with your brand's aesthetic. Use bright colors, bold typography, and high-resolution images or videos to create eye-catching ads.

Include a Strong Call-to-Action (CTA)

A strong call to action is critical to driving conversions from your Instagram ads. Include a clear and compelling CTA that tells users what action you want them to take, such as "Shop Now" or "Learn More." Your CTA should be visibly displayed in your ad and aligned with your overall campaign goals.

Test and Optimize Your Ads

To get the most out of your Instagram advertising campaigns, it's good to test and optimize your ads continually. Use Instagram's built-in analytics tools to track ad performance, such as reach, engagement, and conversions. Experiment with different ad formats, targeting options, and messaging to figure out what works best for your business.

The Do Not’s of Instagram Advertising

Overuse Hashtags

Hashtags can be a useful tool for increasing the reach of your Instagram posts but don't overdo it in your ads. Too many hashtags can make your ads appear spammy and draw attention from the message you’re trying to convey. Instead, focus on using a few relevant and targeted hashtags that align with your campaign goals.

Use Low-Quality Images or Videos

As mentioned earlier, Instagram is a highly visual platform, and your ad visuals need to be of high quality to be effective. Avoid using low-quality or pixelated images or videos, as they can make your ads appear unprofessional.

Make False Claims

Making false claims or overpromising within your Instagram ads can be a recipe for disaster. Not only can it damage your relationship with your audience, but it can also lead to legal repercussions. Ensure that your ad messaging is honest and transparent and that any claims or promises you make are supported by evidence.

Ignore Comments or Messages

When you advertise on Instagram, you open the door to engagement from potential customers. Don't ignore comments or messages from users who engage with your ads, as they can provide valuable feedback and insights. Engage with users who comment or message you, and use their feedback to improve your ads and overall marketing strategy.

Social Media is our full-time job

From brand awareness to full-service social media with paid ads and email marketing. We’ve got a package for every goal in mind. 

Inquire about packages TODAY!

Meta Ads: How to create a successful Facebook or Instagram ad

Advertising on Facebook is not dead. Despite new channels on the social media scene — TikTok, we’re looking at you —  knowing how to advertise on Facebook and instagram is still an essential skill for most marketers, and is a great way to grow your business.

Right now, if you advertised on Facebook or Instagram, your ads could reach 2.17 billion people — in other words: close to 30% of the world’s population. 

Plus, the platform’s active user base continues to grow.

In addition to these amazing numbers, Facebook and IG are all about getting your message in front of the right segment of those people. The users who are most likely to be interested in buying your products or services.

To keep things simple here, the best way to create successful Facebook and Instagram ads through Meta is to follow these rules.

However, we go into more detail down below in the youtube video. (Subcribe to my channel so you get alerted on our latest trainings)

How to create successful Facebook and Instagram ads through Meta

1. Define your target audience and set clear goals for your ads.

2. Choose the right ad format, such as single image or video, carousel, or collection.

3. Create visually appealing and engaging ad content that aligns with your brand and message.

4. Use clear and concise ad copy that highlights the benefits of your product or service.

5. Set a budget and bid strategy that aligns with your goals and target audience.

6. Monitor and optimize your ads regularly to improve performance and achieve your desired results.

Want to learn more about advertising on Facebook and instagram? Subscribe to my youtube channel OR join us over in our FREE enfluence VIP Facebook Group. Free monthly trainings and support from an expert social media manager.

JOIN US

We’re Hiring: Social Media Assistant

enfluence Marketing Studio is looking to add a collaborative, creative, detail-oriented, and social media-obsessed Assistant Social Media Manager to our growing team!

REQUIREMENT: This is a full-time position (40 hrs/week). Candidate must be able to work Monday & Wednesday in our Sebring, FL office. No fully remote options are available.

The ideal candidate is responsible for creating compelling graphic designs, copy, and short-form video content. This person will create a variety of social media posts. To be successful in this role, you must be a creative thinker with an emphasis on quality work and attention to detail.

We’re a team and we expect this candidate to collaborate with the rest of our agency in a fun, professional manner.

Duties and Responsibilities 

The following reflects the essential duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the responsibilities of this job at any time. 

• Assist the Social Media Account Manager and Creative Director with graphic design needs for social media and email marketing

• LOVE graphic design and are versed in Canva

• Assist with creating fun content for Instagram Reels or TikTok

• Plan & design an aesthetically pleasing Instagram grid in no time

• Know your way around Asana (if not, we’ll teach you)

• Listen, respond, ask questions, and engage with our clients’ audiences

• Launch, grow, and manage channels where relevant ensuring milestones are set and met

• Execute social media publishing strategies ensuring that all posts are accurate, punctual, safe and on-brand

• Analyze campaign data to track performance and evaluate campaign ROI.

• Assist and collaborate with the team in developing concepts and content calendars for clients.

• Consistently create clear and compelling copy free of spelling, grammatical and formatting errors.

• Work on multiple client projects; meet assigned deadlines, respond to email inquiries.

• Participate in team meetings and complete ongoing training.

Experience

• Bachelor’s Degree in marketing, social media, journalism, or related field (or equivalent experience).

• 1+ years of marketing and social media experience preferred

• Prior experience creating social media posts & graphicspreferred

• Advanced knowledge of social media platforms such as Instagram; experience creating online content

Pay:

• $40-42k/year, depending on experience

Benefits/Perks Summary:

• Hybrid working schedule, with two working days a week in-office (Sebring) and 3 remote

• Paid Holidays

• Paid Sick Time

• Paid Vacation

• Unlimited use of all of our skill-building products

How to apply

Send your Résumé as a .PDF FILE to katelyn@enfluencestudio.com

Top Tools we use at our Social Media Agency in 2025

We know social media — it’s what we do best at enfluence Marketing Studio, a full-service social media agency dedicated to helping brands grow.

Over the past four years, we've tested countless social media tools — some amazing, some... not so much. Through all that trial and error, we've nailed down our absolute favorites — the tools that help us save time, work more efficiently, and deliver better results for our clients.

In our latest blog, we’re sharing the exact tools we rely on daily to create standout content, streamline our processes, and ultimately drive growth.

If you're ready to stop guessing and start using the tools that actually work — we’ve got you covered.

Affiliate disclaimer: Some of the links are affiliate links, which means that if you click on a link and make a purchase, I may receive a commission. This commission comes at no additional cost to you and helps to support my business. Please note that I only recommend products and services that I personally use and trust. I will always disclose when a link is an affiliate link, and I never recommend a product or service solely for the purpose of earning a commission

Let’s get into it!

1. The best app for creating an online store

Stan - Your Creator Store

Struggling to convert your social media followers into leads + sales? Say hello to one of our favorite tools that helped monetize our business, Stan! A Stan Creator Store makes the buying and selling of DIGITAL products a breeze for your customers overall increasing your conversion rates!

With a Stan Store, a variety of options are immediately accessible to your followers by simply clicking the link in your bio. You can present digital products, booking links, lead magnets, other social media pages, etc. all on ONE page. Let’s be real - consumers are LAZY! Stan is an easy fix to capture your customers and hold their attention by clicking on ONE link and being able to sell without them getting lost hopping from page to page on a website. 

The best part about Stan - You get to own your own audience! Amazon, Etsy, and other online stores are essentially stealing your customers when you sell on their platforms. With Stan, there is a built-in email CRM system that allows you to offer a FREE lead magnet, cross-sell or upsell digital products directly to your client. Instead of sharing YOUR customer info with other platforms where they can remarket to your audience, Stan allows you to keep all the profits you rightfully deserve. 

I NEED THIS

2. The best app to find hashtags

Flick - Hashtag Generator

Save the “Hashtags are dead” talk for someone else because we have ALL the data to prove that hashtags have grown not only our own but our client's account reach. BUT we can’t steal the show - We are able to implement strategic strategies with help from our favorite hashtag too, Flick! 

Flick utilizes Instagram’s Hashtag Search API, which allows customers to find the best hashtags for their content by analyzing hashtags in different niches. We are able to find trending hashtags in our own company’s niche as well as all of our clients and stay on top of those to help our posts get the most reach possible! 

Not only is Flick currently the #1 hashtag tool on the market, but they also offer amazing scheduling and analytics tools so you can have everything in one place. 

SAY NO MORE 

3. The best app for scheduling social media content

Metricool - Social Media Management

Stay in the KNOW with your social media platforms, websites, and advertising platform in one place with our trusty friend, Metricool! This social media management tool does more than just track social analytics, it helps with content planning, scheduling, managing ad campaigns, and reporting… It does it ALL! 

When we say our business lives by Metricool - We mean it! With several platforms we are selling our products + services on, this tool has allowed us to analyze where all traffic is coming from. The scheduling tool is user-friendly and makes content planning and scheduling easy as pie! 

Staying between us - Metricool also lets us spy on our competitor's social media posts to give us a gauge of what’s working and what’s not.  This has been a game changer for staying on TOP of our game in our industry and being able to stand out from the crowd. 

YOU HAVE ME SOLD 

4. The best app for writing content using AI

Content at Scale - Content Automation

Let us put you on the first AI tool that bypasses AI detection - Content at Scale! This content automation platform is the first of its kind that allows you to publish content in bulk that is fully optimized and so human-like that it passes AI detection!

Our business has been able to cut out the cost, time, and inefficiencies that come with outsourcing content creation! With Content at Scale the dread we once had over producing multiple blog posts is GONE. We can now whip out 10 posts in a day that are all highly SEO optimized and dare we say better than if we had done it ourselves!

LET'S GET SCALING 

5. The best app to level up your services and pricing guides

Paperturn - Online Flipbook 

One way we have elevated the experience for leads coming into our business and in the end landing more SALES is with this software tool, Paperturn! This cloud-based software is designed to help transform PDFs into a variety of flipbooks such as catalogs, reports, brochures, user guides, etc. 

With this tool, we integrated our business's packaging and pricing pages on our website to transform it into a beautiful flipbook that has a cool page-turning effect that takes our biz to the next level. Now when we receive inquiries, instead of just sending a link to our website or having customers download a PDF, we are able to send them our flipbook and know they can view it instantly!

YES PLEASE!  

6. The best instagram growth membership

Everything you need to supercharge your social media presence—without the stress.

💥 An instagram growth membership: as easy as copy & paste.

We send you everything you need to GROW your business online. You sit back, relax and let us handle the rest.

Every month we'll supply you with a detailed content calendar, {WEEKLY} Trendy Reels Prompt and captions, {BI-WEEKLY} Canva Templates and SO MUCH MORE...

What You Get:

🔥 Weekly Trending Reels Ideas: Stay on TREND- without having to be glued to your phone! You'll receive weekly {early} trendy Reels ideas, to stay ON TOP Of the curve.

🗓️ Content Calendar: A monthly content calendar with step by step instructions on what to post, swipe-able captions and TEMPLATES! You're entire marketing strategy is READY to go!

🎨 Custom Canva Templates: Access our curated library of Canva templates to showcase your services- we create everything from Swanky Stories to high converting carousels!

📝 100+ Captions Vault: Choose from our vault of expertly crafted captions to keep your audience engaged and eager to click that follow button.

🚀 Social Media Strategy: Know when to post, which hashtags to use, and strategies to boost your engagement and follower growth.

Say goodbye to content creation overwhelm: We're here to make your life easier with a "copy and paste" approach.

JOIN CLUB ENFLUENCE

7. The best on-demand printing

Print on-demand for the perfect side hustle

Sell custom t-shirts, phone cases, and 800+ products with your designs printed on demand. They will handle printing and shipping to your customers. With 800+ products and top quality brands, you can choose the best products for your business. With their free design tools, you can easily add your custom designs to t-shirts, mugs, phone cases, and more! The perfect side hustle to add extra money in your pocket each month!

LET’S DO IT

8. The Best App for Social Media Managers and Client Management

Cloud Campaign

Cloud Campaign helps you build a thriving marketing agency with AI-powered, brandable, scalable social media management software and five-star support dedicated to your business's success

LET ME SEE

Up next: 6 Things to Look for in a Social Media Agency

This post contains affiliate links. That means that I may earn a commission if you make a purchase through one of these links.

The Difference Between Facebook Ads and Google Ads: Which is the Best Choice for Your Business

The Difference Between Facebook Ads and Google Ads: Which is the Best Choice for Your Business

Google and Facebook are two of the most powerful digital marketing platforms in the game. Both allow you to create and manage campaigns to reach your desired audience through the internet and social media. 

But when it comes to your business, how do entrepreneurs know which platform will support their needs the best? 

We get this question a lot.

That’s why we’ve decided to research and compare the two, so you don’t have to. 

How are Facebook Ads and Google Ads different?

More than 8 billion google searches are made daily, while only about 2 billion people use Facebook daily. Of course, since both platforms are used differently by each user it’s hard to use this comparison and traffic alone to determine which is the better platform for ads. 

Google Ads uses search engine optimization (SEO) to advertise on Google search, while Facebook Ads uses a combination of targeting and data-driven algorithms to advertise on Facebook. One of the main differences is that Google targets keyword searches while Facebook can target potential customers based on their interests. Google Ads also allows you to target potential customers based on their past search history, whereas Facebook Ads can target potential customers based on their interests and other demographic information.

Benefits of Google Ads

With Google Ads, you can reach a larger audience, target specific search terms or demographics, and track your results with detailed reporting. The main benefit of google ads is an increase in website traffic.

Benefits of Facebook Ads

Facebook Advertising offers a lot of advantages to businesses looking to get their message out. It allows you to reach a large, targeted audience with a variety of ad formats, including photo, video, carousel, and lead ads. With the ability to target by interests, location, age, gender, and more, businesses can ensure that their message is reaching the right people. 

Additionally, Facebook Ads have some of the lowest cost-per-click rates of any digital advertising platform, making it a cost-effective way to reach potential customers.

Overall, both platforms are great options for businesses looking to reach their target audiences and maximize their ROI (return on investment). Ultimately, the best advertising strategy for your business will depend on your specific goals and target audience. 

Consider what you want to achieve with your advertising, and who you want to reach. This will help you determine whether Google Ads, Facebook Ads, or a combination of both is the best fit for your business.

Need help with your Facebook Advertising! Look no further. We offer an array of social media management services as well as paid advertising and email marketing!

Contact us today for rates!

Grow Your Online Presence with a Social Media Coach

Are you eager to boost your online presence and take full advantage of the benefits social media can offer?

If so, then a social media coach like Katelyn Rhoades may be just what you need.

A professional in this field will help guide Realtors, Business Owners, and Brands through their journey of digital marketing. Social Media Coaching is about creating strategies for success by understanding how best to leverage platforms such as Twitter, Instagram, LinkedIn and more.

In this blog post we’ll explore how Katelyn's services can benefit each type of audience listed above - from helping Realtors gain visibility on real estate websites to providing tips for brands who want maximum exposure.

So let’s get started learning about the benefits of working with a social media coach.

Table of Contents:

• What is a Social Media Coach?

• How Can a Social Media Coach Help Realtors?

  • Maximizing Your Online Presence:

• How Can a Social Media Coach Help Business Owners?

• How Can a Social Media Coach Help Brands?

• FAQs in Relation to Social Media Coach

  • What experience do you have as a Social Media Coach?

  • How can you help me develop an effective social media strategy?

  • What types of services do you offer for social media coaching?

  • What tools and techniques do you use to track the success of my social media campaigns?

  • How often will we communicate during the coaching process?

• Conclusion

What is a Social Media Coach?

A Social Media Coach is a professional who helps businesses, brands, and individuals to effectively manage their online presence. They offer expertise on crafting compelling content, elevating visibility across social networks, and formulating successful tactics for connecting with desired audiences.

A Social Media Coach is a specialized professional in the domain of digital marketing, proficient at aiding businesses to utilize social media for achieving their desired objectives. They have extensive knowledge about various platforms such as Facebook, Twitter, Instagram, YouTube and more. They understand how each platform works and what type of content will be most successful for each one. Additionally they are able to help craft compelling ads that will attract attention from potential customers or clients.

The advantages of working with a certified coach are numerous, including enhanced brand recognition and engagement on social media platforms; improved search engine optimization (SEO) rankings; increased comprehension of current trends; help in crafting engaging content; advice on utilizing influencers; insights into paid advertising campaigns; access to industry experts' best practices for success; support when launching new products or services, and much more.

Katelyn Rhoades has been a social media mentor since 2013, after receiving her Communications & Public Relations Management degree from San Diego State University. Katelyn has aided a broad selection of clients, from small-scale entrepreneurs to big businesses in multiple sectors such as realty, hospitality/tourism, health & wellness and showbiz/film production. Her expertise lies in developing comprehensive strategies that focus on increasing visibility while maintaining brand consistency across all channels - no matter the size or scope of the project at hand.

A Social Media Coach can be a beneficial asset for those looking to refine their online presence and reach the appropriate target demographic. Now, let's explore how they can specifically benefit Realtors.

Key Takeaway: A social media coach can provide invaluable guidance and expertise in leveraging the power of various platforms to reach desired audiences, increase brand recognition, and develop engaging content.

How Can a Social Media Coach Help Realtors?

A social media mentor can assist realtors in amplifying their digital visibility by crafting a detailed plan that reflects the particular necessities of their enterprise. This includes crafting material tailored to the desired demographic, refining current accounts and pages for optimum exposure, as well as capitalizing on social networks like Facebook, Instagram, LinkedIn, Twitter and YouTube to reach prospective customers.

Maximizing Your Online Presence:

A social media coach can help realtors create an effective online presence by providing guidance on how to best utilize each platform. This includes crafting engaging posts that will capture the attention of viewers while also staying true to the brand’s message. Additionally, they can provide advice on which platforms are most suitable for reaching specific audiences or goals. For example, if a realtor is looking to target millennials then using Instagram may be more beneficial than other networks like Twitter or LinkedIn.

To stand out from the crowd, it's essential to craft visuals and messaging that will capture attention. A social media instructor can give advice on how to effectively stand out from the competition, such as what kind of pictures should be utilized (e.g., pro pics or stock images), which sorts of subtitles work well with particular posts (e.g., amusing or educational) and which hashtags have the highest potential for increasing engagement levels among followers/viewers.

Realtors need to understand which platforms offer them the greatest opportunity for success when targeting potential customers based on location demographics or interests etc. A social media coach can provide insights into which channels are most appropriate given these criteria so you don't waste time trying out different ones without seeing any results in return. Realtors can utilize analytical utilities to monitor their performance over all networks, so as to gain an understanding of which strategies are yielding the most returns.

A social media coach can be a valuable asset to realtors, offering insight into how to maximize their online visibility and create captivating content that appeals to the intended audience. By understanding the right platforms to utilize and how to craft compelling ads, business owners can also benefit from a social media coach's expertise.

Key Takeaway: A social media coach can provide realtors with the expertise to create an effective online presence by optimizing existing accounts, crafting engaging content, and utilizing relevant platforms to reach target audiences.

How Can a Social Media Coach Help Business Owners?

Having a social media coach can be an invaluable asset for business owners. With the right guidance, they can help you create and execute an effective strategy to maximize your brand’s online presence. Here are three ways that a social media coach can help:

Developing an Effective Strategy for Your Brand’s Online Presence: A good social media coach will work with you to develop a comprehensive plan tailored to your goals and objectives. They will examine your existing strategies, pinpoint areas for improvement, and recommend approaches to most effectively reach your intended demographic. This could include creating content calendars, setting up campaigns, or optimizing existing accounts. Additionally, they may suggest new platforms or tactics that could benefit your business in the long run.

Once you have put in place the basics for succeeding on social media sites like Facebook or Instagram, it is important to keep growing visibility and involvement with prospective customers. A skilled social media coach can provide valuable insights into what type of content resonates best with users in order to increase followership and engagement levels over time. They may also recommend creative approaches such as influencer marketing or sponsored posts that further amplify the reach of your message across multiple channels simultaneously.

Crafting Compelling Ads To Reach Your Target Audience: Crafting compelling ads is essential when trying to attract attention from potential customers online. An experienced social media coach knows which types of visuals perform well on different platforms as well as how to craft copy that speaks directly to people's needs while still being authentic and engaging at the same time . They will also be able monitor performance metrics so you know exactly where each ad stands in terms of effectiveness compared against others within its campaign group By leveraging their expertise in this area , businesses owners are able make sure their money is being spent wisely while achieving maximum return on investment (ROI).

The presence of a digital marketing specialist, who comprehends SEO, analytics and email automation, can bring solace to business owners that their brand is suitably primed for success presently as well as in the coming years.

A social media coach can help business owners build a successful online presence by creating an effective strategy, increasing visibility and engagement on social platforms, and crafting compelling ads to reach their target audience. With the right guidance from a professional coach, brands can also benefit from understanding the power of storytelling through visual content, leveraging influencers to expand their reach and build brand awareness, and optimizing paid advertising campaigns for maximum results.

Key Takeaway: A social media coach can help businesses create an effective online presence, increase visibility and engagement, and craft compelling ads to reach their target audience for maximum ROI.

How Can a Social Media Coach Help Brands?

By understanding the power of storytelling through visual content, leveraging influencers, and optimizing paid advertising campaigns, a social media coach can help brands achieve their goals.

Understanding the Power of Storytelling Through Visual Content: A good story has the power to capture attention and create emotional connections with your audience. A social media coach can help you craft stories that are engaging and relevant for your target market. A social media coach can provide insight into how to utilize visuals such as images, videos, GIFs, and infographics to bring stories alive.

Leveraging Influencers To Expand Your Reach And Build Brand Awareness: Working with influencers is one of the most effective ways for brands to build awareness and trust among their target audiences. An experienced social media coach will have extensive knowledge about which influencers are right for your brand’s message as well as how best to collaborate with them in order maximize results from any campaign or initiative.

Paid advertising campaigns can be extremely powerful tools when used correctly, but they require careful planning in order to get maximum ROI from any budget spent on them. With a deep understanding of all aspects related to paid ads such as targeting strategies, creative design elements etc., a social media coach will be able to ensure that each ad reaches its intended audience while delivering desired results within set budgets and timelines.

Key Takeaway: A social media coach can help brands leverage the power of storytelling, collaborate with influencers and optimize paid advertising campaigns to maximize reach and ROI.

FAQs in Relation to Social Media Coach

What experience do you have as a Social Media Coach?

I possess five-plus years' experience in Social Media Coaching, aiding firms and labels to devise powerful social media plans. I specialize in developing tailored campaigns that drive real results, such as increased engagement, website traffic and lead generation. My approach is data-driven and focused on delivering tangible ROI for my clients. My extensive network of influencers, content makers and digital marketing pros allows me to create powerful strategies that assist companies in standing out from the competition.

How can you help me develop an effective social media strategy?

We can aid you in creating a successful social media strategy through our proficient knowledge of the sector. Our team of adept specialists will collaborate with you to pinpoint your target demographic, generate riveting content, and analyze outcomes. We'll offer advice on the most effective ways to promote your message through various social media channels, like Facebook, Twitter, Instagram and YouTube. With our comprehensive approach to social media marketing we can ensure that your message reaches the right people at the right time - helping you maximize engagement and drive ROI.

What types of services do you offer for social media coaching?

We provide a full range of personalized social media mentoring services, tailored to meet the unique requirements of our customers. Our services include strategy development, content creation and curation, analytics and reporting, account management, influencer marketing campaigns, paid advertising strategies and more. We provide guidance on how to best leverage each platform for maximum reach and engagement with target audiences. Furthermore, we can craft a distinct brand voice that speaks to your customers and is faithful to your fundamental beliefs. Our proficiency in the continually-shifting social media marketing landscape allows you to have faith in us to deliver outcomes for your company.

What tools and techniques do you use to track the success of my social media campaigns?

We deploy a range of tactics and tools to monitor the performance of our social media efforts. Our team utilizes analytics software such as Google Analytics, Sprout Social, and Hootsuite Insights to measure key performance indicators (KPIs) such as reach, engagement rate, website traffic generated from social media channels, conversions and more. We also leverage A/B testing to compare different versions of content for maximum effectiveness. Additionally, we conduct surveys and polls with target audiences to gain further insights into their preferences. Ultimately these tactics help us identify what works best in order to maximize ROI for our clients’ campaigns.

How often will we communicate during the coaching process?

We will communicate as often as necessary to ensure your success. Our committed team is devoted to supplying you with tailored guidance and assistance, so we'll be in contact frequently throughout the progression. Our communication plan is tailored to each individual, so our outreach may vary in accordance with your objectives and requirements. We'll always strive to provide timely feedback and advice when needed, while also allowing you ample time for implementation of strategies.

Conclusion

Katelyn Rhoades is a Social Media Coach who can help Realtors, Business Owners and Brands maximize their online presence through effective Social Media Marketing. She provides the necessary tools to ensure that each client's unique needs are met with tailored strategies and solutions. Katelyn is aware of the necessity for businesses to maintain a vigorous social media presence in order to remain competitive in today's digital atmosphere. Katelyn's proficiency enables her to assist you in accomplishing your objectives and guaranteeing that your brand is distinct from the rest.

Are you looking to build a successful social media presence? Our team of experienced professionals at enfluence Marketing Studio can help! We specialize in developing customized strategies and campaigns that will drive engagement, reach new audiences, and increase your brand awareness. With our expertise in the latest digital marketing trends and techniques, we are sure to provide you with results that exceed expectations. Contact us today for more information on how we can help you become an online success story!

Apply to work with us

Elevate your Business with a Social Media Marketing Agency

Are you looking to take your business or brand to the next level?

Social media marketing is a powerful tool for businesses and brands of all sizes, allowing them to reach more customers and build relationships.

With the help of a professional social media marketing agency like enfluence Marketing Studio, you can maximize your online presence with tailored campaigns that are sure to bring success.

But what exactly does a social media marketing agency do? How will it benefit your business?

We'll discuss these questions in this blog post as we explore how an experienced team can get you on track towards achieving your goals.

So if you're ready for greater visibility, increased engagement and better results from digital channels - read on.

Table of Contents:

• What Services Does a Social Media Marketing Agency Offer?

  • Instagram and Facebook Management:

  • Paid Ads Management:

  • Email Marketing Strategies:

• Why Choose a Professional Social Media Marketing Agency?

  • Expertise in Digital Strategies:

  • Time-Saving Solutions:

  • Cost-Effective Solutions:

  • Expertise in Digital Strategies:

  • Cost-Effective Solutions:

  • Expertise in Digital Strategies:

  • Time-Saving Solutions:

  • Cost-Effective Solutions:

• FAQs in Relation to Social Media Marketing Agency

  • What does a social media marketing agency do?

  • Is it worth hiring a social media agency?

  • How much does a social media agent cost?

  • Which is the best social media marketing company?

• Conclusion

What Services Does a Social Media Marketing Agency Offer?

Social media marketing is an essential part of any business’s success. A professional social media marketing agency can help businesses create engaging content, grow their audience and reach, and increase brand awareness and loyalty. Here are some of the services that a social media marketing agency offers:

Instagram and Facebook Management:

Instagram and Facebook are two of the most popular platforms for businesses to market themselves on. A social media marketing agency can help manage these accounts by creating content, scheduling posts, responding to comments, running ads campaigns, analyzing data from insights tools, etc. This will ensure that your business is reaching its target audience in an effective way.

Paid Ads Management:

Paid advertising is one of the best ways to get your message out there quickly and effectively. A good social media marketing agency will be able to set up campaigns tailored specifically for your goals – whether it’s increasing website traffic or boosting sales conversions – as well as monitor performance metrics so you know what’s working (and what isn’t).

Email Marketing Strategies:

Email remains one of the most powerful channels for connecting with customers directly. An experienced email marketer will be able to craft compelling emails that drive engagement with customers while also helping you stay top-of-mind when they need something related to your product or service offering.

Storytelling is key when it comes to building relationships with customers through social media platforms like Instagram or Twitter. A skilled storyteller understands the importance of visuals in telling stories online; they know how to use words strategically in order to capture attention while still delivering a clear message about who you are as a brand or company. They also understand how different types of stories resonate differently with audiences depending on where they're being shared, such as blog posts, videos, and podcasts.

Key Takeaway: Social media marketing agencies can help businesses create engaging content, reach their target audience, and build relationships with customers through storytelling - all while tracking performance metrics to measure success.

Why Choose a Professional Social Media Marketing Agency?

Choosing a professional social media marketing agency such as enfluence Marketing Studio is an important decision for any business looking to maximize their presence on social media platforms. Professional agencies provide expertise in digital strategies that can help businesses reach their goals and objectives quickly and effectively.

Expertise in Digital Strategies:

A professional social media marketing agency has the experience, knowledge, and resources necessary to create effective campaigns that will drive results. They understand how different platforms work and what type of content works best for each platform. This allows them to craft custom strategies tailored specifically to your business’s needs, helping you get the most out of your investment.

Time-Saving Solutions:

Working with a professional agency also saves time as they are able to manage all aspects of your online presence from creating engaging content to running paid ads campaigns. This frees up valuable time so you can focus on other areas of your business while still having an active presence on social media platforms.

Cost-Effective Solutions:

Professional agencies offer cost-effective solutions by providing services such as email marketing strategies or storytelling techniques at competitive rates compared to hiring individual freelancers or consultants who may charge higher fees for similar services. Additionally, these agencies often have access to discounts from various vendors which helps reduce costs even further when it comes time for purchasing materials or software needed for projects.

When it comes to maximizing your business’s presence on social media platforms, choosing a professional social media marketing agency is essential. Professional agencies have the expertise and experience necessary to create effective digital strategies that will help you reach your goals.

Expertise in Digital Strategies:

A professional social media marketing agency has the knowledge and skills needed to develop an effective digital strategy for your business. They understand how each platform works and can create content tailored specifically for those platforms. This ensures that you are reaching the right audience with the right message at the right time. Additionally, they stay up-to-date on all of the latest trends so that they can provide their clients with cutting edge solutions that keep them ahead of their competition.

Working with a professional agency can be beneficial for businesses as it saves them both time and money. Agencies have access to tools that enable them to quickly identify target audiences, craft engaging content, schedule posts in advance, track analytics, optimize campaigns for maximum performance - tasks which would take hours or even days if done manually by one person or team within the company. Additionally, they stay up-to-date on all of the latest trends so that their clients are always ahead of their competition.

Cost-Effective Solutions:

Many people think hiring an agency is expensive but this isn't necessarily true when compared to what it costs companies who try to manage everything themselves without any specialized knowledge or experience in this field. Professional agencies know exactly what needs to be done in order maximize ROI from campaigns while minimizing costs associated with them; something most businesses don't have enough insight into without outside help from experts like these agencies offer

When it comes to marketing your business on social media, there are many advantages to choosing a professional social media marketing agency. These agencies offer expertise in digital strategies that can help you maximize the impact of your online presence. They also provide time-saving solutions and cost-effective solutions that make it easier for businesses to get the most out of their social media campaigns without having to invest too much time or money into them.

Expertise in Digital Strategies:

Professional social media marketing agencies have extensive knowledge and experience when it comes to creating effective digital strategies for businesses. They understand how different platforms work, what type of content resonates with audiences, and how best to use these tools in order to reach target markets more effectively. With their expertise, they can create tailored campaigns that will help you reach your goals faster and more efficiently than if you were trying to do everything yourself.

Time-Saving Solutions:

Working with a professional agency can save you valuable time by taking care of all the details associated with running successful campaigns such as creating content, scheduling posts, monitoring analytics, responding to comments/questions from followers etc This allows you focus on other aspects of running your business while still being able maintain an active presence on various platforms without having to dedicate too much effort or resources towards managing them manually.

Cost-Effective Solutions:

A good agency should be able provide cost-effective solutions that allow businesses access top quality services at affordable prices. By outsourcing certain tasks like content creation or graphic design needs instead of hiring fulltime staff members who may not be experienced enough for the job could potentially save companies thousands each year while still getting great results from their campaigns .

Overall, working with a professional social media marketing agency is beneficial for any business looking to maximize its online presence through targeted campaigns designed specifically for its unique needs and objectives. By leveraging the expertise of these agencies in digital strategies, businesses can save time and money while still getting great results from their campaigns.

Key Takeaway: A professional social media marketing agency can help businesses maximize their presence on social media platforms quickly and cost-effectively, offering expertise in digital strategies and time-saving solutions.

FAQs in Relation to Social Media Marketing Agency

What does a social media marketing agency do?

A social media marketing agency is a company that specializes in helping businesses and brands reach their target audience through the use of various social media platforms. The agency works to create strategies, content, campaigns, and other activities that will help promote the brand’s message or product on different social networks such as Facebook, Twitter, Instagram, YouTube etc. They also provide analytics to track progress and measure success. Social media marketing agencies can help increase visibility for a business or brand by creating engaging content that resonates with their target audience.

Is it worth hiring a social media agency?

Yes, it is worth hiring a social media agency. A well-executed social media strategy can be invaluable for businesses and brands looking to reach their target audience in an effective and efficient manner. Social media agencies have the expertise and resources to create campaigns that are tailored specifically to each business’s needs, allowing them to maximize the impact of their efforts while minimizing costs. With access to data analytics tools, they can also provide valuable insights into how successful campaigns are performing and what changes need to be made for better results. In short, a social media agency can be an invaluable asset for any business or brand.

How much does a social media agent cost?

The cost of a social media agent can vary greatly depending on the scope and complexity of the project. Generally, you can expect to pay anywhere from $1500-$5000 per month for a full-service agency that offers comprehensive services such as content creation, strategy development, account management, analytics reporting and more. 

Which is the best social media marketing company?

The best social media marketing company is one that understands the unique needs of each client, and has the expertise to develop a tailored strategy for success. With an experienced team of experts in digital marketing, content creation, analytics and more, they can help brands reach their goals with effective campaigns across all major platforms. Their services should include comprehensive reporting and analysis to ensure maximum ROI from every campaign. They should also be able to provide guidance on how best to use data-driven insights to make informed decisions about future strategies. Ultimately, the right agency will have a proven track record of delivering results while providing exceptional customer service.

Conclusion

Social media marketing is a powerful tool for businesses of all sizes. A professional social media marketing agency can help you maximize your reach and get the most out of your digital presence. From Instagram and Facebook management to paid ads, email marketing, and story telling, a social media marketing agency has the expertise to create an effective strategy that will bring results. With their experience and knowledge in this field, they can help you build relationships with customers and grow your business. So if you’re looking for a reliable partner who can take care of all your social media needs, look no further than a trusted social media marketing agency.

Are you looking for an experienced social media marketing agency to help grow your brand? Look no further! Enfluence Marketing Studio specializes in creating custom strategies that will maximize the reach of your content and get you the results you desire. Our team of experts have years of experience working with businesses from all industries, so we can create a unique plan tailored specifically to your needs.

Contact us today and let's start building a successful future together!

2023 Real Estate Video Marketing Tips to Generate More Leads

Fun fact: 50% of buyers find their new home online. With potential buyers spending more time online, their phones are likely to be their first destination when researching for a Realtor. With this info in mind, we’re going to teach you how to harness the power of video for more leads.

If you’re more of a visual learner and would like to listen instead of reading, you can head over to our youtube channel for the full 2023 Video Marketing Tips for Realtors video.

First let’s dive into what we will be going over. There’s 6 key elements to video marketing for Realtors in 2023:

• Going LIVE on Social

• Repurposing longer video to short form (and the tool I use to make this easy)

• Email video marketing

• Website Video

• Short form Video Ideas

• Video Pro Tips

Going LIVE on Social

Live streams on Facebook and Instagram are becoming increasingly popular in the real estate space. They give realtors a chance to showcase their property in real-time and for viewers to interact and ask questions.

Repurposing longer video to short form

PRO TIP: Benefit of live streaming is that you can save the video and upload it into GetMunch.com and they will cut up several short form videos from that one long form video. (So think- Tiktok, Reels, Youtube shorts)

Email video marketing

Emails tend to give you solid return on investment for your efforts. When you add video into your email, you help build trust, authority, and stay on the prospect’s radar with personalized communication.

Great ways to incorporate video into email:

• Personalized Open House Thank You

• Personalized Market Update

• Personalized CMA offer

Pro tip: When you’re creating your own email videos, you need to ensure they’re short and to-the-point and deliver the core message within the first two minutes.

Website Video

Introduction videos are a great tool to introduce yourself to first-time visitors. They also help humanize your real estate brand and build a connection with prospective buyers and sellers.

Pro Tip: Use a script for intro videos!

Short form Video Ideas

Listing walk throughs: Use your phone to record snippets of you walking through the home. You can edit the snippets within the Reels or Tiktok editing feature or for more editing capabilities download the app: InShot or Splice

Educational Neighborhood Guides: These videos can live on your website and youtube and help educate buyers and sellers. These video guides will help prospective clients understand what the area around their potential home looks like. Everything from transportation, to nightlife, recreation, restaurants, and landmarks can be included in these videos.

Pros of Neighborhood Guides: Add these neighborhood tours to your Website, Facebook, Instagram, and YouTube profiles. You can also email these videos to prospects interested in a particular area. They're also really great to entice clients who are looking to relocate.

Testimonials: These are the easiest videos to make. Grab a template from Canva and add two lines from one of your Zillow Reviews.

Recruitment Videos: Show of your teamwork and place of work to get potential employees excited about the possibility of working with you. Team events, office events, snippets of social hours.

Video Pro Tips

Tip #1 - Focus on the lifestyle and not just the property. You’re not just selling the property, but actually convincing the buyer to buy into the lifestyle.

PRO TIP: A good way to do this is to showcase the neighborhood the property is situated in, the kind of amenities that come with it, and the lifestyle of the people living around the area to really bring home the value.

Tip #2 - Repurpose your videos strategically: For example, say you create a video telling your audience the steps they need to take before they purchase a property. You can upload the full-length video on YouTube. But for Instagram, you'll need to make it around 30-40 seconds. That's where Munch is a lifesaver!

Tip #3 - Short and sweetUnless you are streaming live or doing a walkthrough video, make sure to create short and crisp videos that give all the relevant information. A recent Microsoft study that our attention span has dropped down to 8 seconds!

Tip #4 - Include CTA's in your videos: Super important to have a call to action in your video and in your video descriptions. People need to know what action they should take next to connect with you.

Need help with your Social Media Marketing?

Hire enfluence Marketing Studio. We are a full-service social media management company, specialized in real estate marketing. Our CEO, Katelyn has been doing real estate marketing for over 13+ years and knows what works to make you the local celebrity of town!