Understanding Instagram Analytics and Engagement Drops during the Summer
Here’s how to increase your engagement for the summer! #socialmediamarketing
As the warm summer months approach, businesses often experience a dip in their Instagram analytics and a decrease in overall engagement. This phenomenon can be attributed to a variety of factors, including changes in user behavior, increased outdoor activities, and vacation time. In this blog, we will explore the reasons behind this summer slump, its impact on businesses, and effective strategies to resolve this issue.
Altered User Behavior
During the summer, people's priorities and routines shift, affecting their social media usage patterns. Many individuals spend more time outdoors, engaging in activities such as travel, family vacations, and leisure pursuits. Consequently, they may be less likely to actively engage with social media content, resulting in lower overall engagement rates.
Competition for Attention
The summer season brings about an increase in content volume on Instagram as businesses try to capture the attention of their target audience. This heightened competition can make it challenging for businesses to stand out and maintain consistent engagement levels. Users may become overwhelmed with the influx of content, leading to a decreased interest in individual posts.
Seasonal Disconnect
Certain industries, such as fashion, travel, and hospitality, experience a surge in activity during the summer months. Conversely, industries like technology or finance may encounter a decline in engagement during this time. The misalignment between seasonal trends and business offerings can contribute to lower engagement levels for some brands.
Vacation Mode
Summer is synonymous with vacations, and both businesses and their target audience are not exempt from this. Business owners and social media managers may take time off, leading to a decrease in consistent posting schedules and active engagement. Similarly, users may be less inclined to interact with brands and businesses while they are enjoying their own vacation time.
Resolving the Summer Slump
a) Tailor Content to the Season
Adjust your content strategy to align with the summer vibe and capture your audience's attention. Incorporate summer-themed visuals, create relevant campaigns, and leverage user-generated content related to summertime activities. Showcasing products or services that are particularly useful or enjoyable during the summer can also help rekindle engagement. We’ve got an instagram membership that will provide you with tailored, trendy content for any season of the year!
b) Leverage Influencer Marketing
Collaborate with relevant influencers who have a strong summer following to increase your brand visibility and reach. Influencers who specialize in travel, outdoor activities, or summer fashion can help your business tap into the summer market and boost engagement during the seasonal slump.
c) Engage with Your Audience
Maintain an active presence on Instagram by responding to comments, direct messages, and mentions promptly. Encourage conversations and create interactive content, such as polls, contests, and quizzes, to keep your audience engaged and connected with your brand.
d) Analyze and Optimize
Regularly monitor your Instagram analytics to identify trends and patterns specific to the summer months. Analyze the performance of your posts, engagement rates, and follower growth during this period. Use these insights to fine-tune your content strategy and make data-driven decisions to improve engagement levels.
The summer slump in Instagram analytics and engagement is a common challenge for businesses. By understanding the changes in user behavior, adapting content strategies, and leveraging influencer marketing, it is possible to overcome this seasonal dip. Remember to consistently engage with your audience, monitor analytics, and make data-driven optimizations to keep your Instagram presence strong throughout the summer.
If you're looking to boost your social media presence and overcome the summer slump, apply to work with our team! We are a done-for-you social media marketing studio!
Let's create a sizzling summer together!
Instagram Advertising: The Do’s and the Do Not’s
Instagram Advertising: The Do’s and the Do Not’s: Everything you need to know about running ads on instagram.
Instagram has become one of the most popular social media platforms in the world, with over a billion active users. For businesses, advertising on Instagram can be a great way to reach new audiences and drive conversions.
But, to get the most out of your Instagram advertising campaigns, it's important to follow best practices and avoid common mistakes. So we’re here to cover some do's and don'ts of Instagram advertising to help you achieve your marketing goals.
The Do's of Instagram Advertising
Define Your Target Audience
One of the biggest advantages of Instagram advertising is its ability to target. To get the most out of your campaigns, it's important to define your target audience and tailor your ad accordingly. Instagram allows you to target users based on multiple factors, including demographics, interests, and behaviors. Use these targeting options to reach the people most likely to be interested in your products or services.
Use High-Quality Visuals
Instagram is a highly visual platform, and your ads need to stand out in users' feeds. To GRAB attention and drive engagement, use high-quality visuals that are visually appealing and aligned with your brand's aesthetic. Use bright colors, bold typography, and high-resolution images or videos to create eye-catching ads.
Include a Strong Call-to-Action (CTA)
A strong call to action is critical to driving conversions from your Instagram ads. Include a clear and compelling CTA that tells users what action you want them to take, such as "Shop Now" or "Learn More." Your CTA should be visibly displayed in your ad and aligned with your overall campaign goals.
Test and Optimize Your Ads
To get the most out of your Instagram advertising campaigns, it's good to test and optimize your ads continually. Use Instagram's built-in analytics tools to track ad performance, such as reach, engagement, and conversions. Experiment with different ad formats, targeting options, and messaging to figure out what works best for your business.
The Do Not’s of Instagram Advertising
Overuse Hashtags
Hashtags can be a useful tool for increasing the reach of your Instagram posts but don't overdo it in your ads. Too many hashtags can make your ads appear spammy and draw attention from the message you’re trying to convey. Instead, focus on using a few relevant and targeted hashtags that align with your campaign goals.
Use Low-Quality Images or Videos
As mentioned earlier, Instagram is a highly visual platform, and your ad visuals need to be of high quality to be effective. Avoid using low-quality or pixelated images or videos, as they can make your ads appear unprofessional.
Make False Claims
Making false claims or overpromising within your Instagram ads can be a recipe for disaster. Not only can it damage your relationship with your audience, but it can also lead to legal repercussions. Ensure that your ad messaging is honest and transparent and that any claims or promises you make are supported by evidence.
Ignore Comments or Messages
When you advertise on Instagram, you open the door to engagement from potential customers. Don't ignore comments or messages from users who engage with your ads, as they can provide valuable feedback and insights. Engage with users who comment or message you, and use their feedback to improve your ads and overall marketing strategy.
Social Media is our full-time job
From brand awareness to full-service social media with paid ads and email marketing. We’ve got a package for every goal in mind.
Meta Ads: How to create a successful Facebook or Instagram ad
Facebook and Instagram ads are the the best way to get in front of your target audience and grow your business.
Advertising on Facebook is not dead. Despite new channels on the social media scene — TikTok, we’re looking at you — knowing how to advertise on Facebook and instagram is still an essential skill for most marketers, and is a great way to grow your business.
Right now, if you advertised on Facebook or Instagram, your ads could reach 2.17 billion people — in other words: close to 30% of the world’s population.
Plus, the platform’s active user base continues to grow.
In addition to these amazing numbers, Facebook and IG are all about getting your message in front of the right segment of those people. The users who are most likely to be interested in buying your products or services.
To keep things simple here, the best way to create successful Facebook and Instagram ads through Meta is to follow these rules.
However, we go into more detail down below in the youtube video. (Subcribe to my channel so you get alerted on our latest trainings)
How to create successful Facebook and Instagram ads through Meta
Define your target audience and set clear goals for your ads.
Choose the right ad format, such as single image or video, carousel, or collection.
Create visually appealing and engaging ad content that aligns with your brand and message.
Use clear and concise ad copy that highlights the benefits of your product or service.
Set a budget and bid strategy that aligns with your goals and target audience.
Monitor and optimize your ads regularly to improve performance and achieve your desired results.
Want to learn more about advertising on Facebook and instagram? Subscribe to my youtube channel OR join us over in our FREE enfluence VIP Facebook Group. Free monthly trainings and support from an expert social media manager.
We’re Hiring: Social Media Assistant
We’re hiring a Social Media Assistant at enfluence Marketing Studio! Apply today with your resume and send to katelyn@enfluencestudio.com
enfluence Marketing Studio is looking to add a collaborative, creative, detail-oriented, and social media-obsessed Assistant Social Media Manager to our growing team!
REQUIREMENT: This is a full-time position (40 hrs/week). Candidate must be able to work Monday & Wednesday in our Sebring, FL office. No fully remote options are available.
The ideal candidate is responsible for creating compelling graphic designs, copy, and short-form video content. This person will create a variety of social media posts. To be successful in this role, you must be a creative thinker with an emphasis on quality work and attention to detail.
We’re a team and we expect this candidate to collaborate with the rest of our agency in a fun, professional manner.
Duties and Responsibilities
The following reflects the essential duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the responsibilities of this job at any time.
Assist the Social Media Account Manager and Creative Director with graphic design needs for social media and email marketing
LOVE graphic design and are versed in Canva
Assist with creating fun content for Instagram Reels or TikTok
Plan & design an aesthetically pleasing Instagram grid in no time
Know your way around Asana (if not, we’ll teach you)
Listen, respond, ask questions, and engage with our clients’ audiences
Launch, grow, and manage channels where relevant ensuring milestones are set and met
Execute social media publishing strategies ensuring that all posts are accurate, punctual, safe and on-brand
Analyze campaign data to track performance and evaluate campaign ROI.
Assist and collaborate with the team in developing concepts and content calendars for clients.
Consistently create clear and compelling copy free of spelling, grammatical and formatting errors.
Work on multiple client projects; meet assigned deadlines, respond to email inquiries.
Participate in team meetings and complete ongoing training.
Experience
Bachelor’s Degree in marketing, social media, journalism, or related field (or equivalent experience).
1+ years of marketing and social media experience preferred
Prior experience creating social media posts & graphicspreferred
Advanced knowledge of social media platforms such as Instagram; experience creating online content
Pay:
$40-42k/year, depending on experience
Benefits/Perks Summary:
Hybrid working schedule, with two working days a week in-office (Sebring) and 3 remote
Paid Holidays
Paid Sick Time
Paid Vacation
Unlimited use of all of our skill-building products
How to apply
Send your Résumé as a .PDF FILE to katelyn@enfluencestudio.com
Top Tools we use at our Social Media Agency in 2025
Here’s our top Social Media Tools in 2025 at enfluence Marketing Studio- Social Media Agency
We know social media — it’s what we do best at enfluence Marketing Studio, a full-service social media agency dedicated to helping brands grow.
Over the past four years, we've tested countless social media tools — some amazing, some... not so much. Through all that trial and error, we've nailed down our absolute favorites — the tools that help us save time, work more efficiently, and deliver better results for our clients.
In our latest blog, we’re sharing the exact tools we rely on daily to create standout content, streamline our processes, and ultimately drive growth.
If you're ready to stop guessing and start using the tools that actually work — we’ve got you covered.
Affiliate disclaimer: Some of the links are affiliate links, which means that if you click on a link and make a purchase, I may receive a commission. This commission comes at no additional cost to you and helps to support my business. Please note that I only recommend products and services that I personally use and trust. I will always disclose when a link is an affiliate link, and I never recommend a product or service solely for the purpose of earning a commission
Let’s get into it!
1. The best app for creating an online store
Struggling to convert your social media followers into leads + sales? Say hello to one of our favorite tools that helped monetize our business, Stan! A Stan Creator Store makes the buying and selling of DIGITAL products a breeze for your customers overall increasing your conversion rates!
With a Stan Store, a variety of options are immediately accessible to your followers by simply clicking the link in your bio. You can present digital products, booking links, lead magnets, other social media pages, etc. all on ONE page. Let’s be real - consumers are LAZY! Stan is an easy fix to capture your customers and hold their attention by clicking on ONE link and being able to sell without them getting lost hopping from page to page on a website.
The best part about Stan - You get to own your own audience! Amazon, Etsy, and other online stores are essentially stealing your customers when you sell on their platforms. With Stan, there is a built-in email CRM system that allows you to offer a FREE lead magnet, cross-sell or upsell digital products directly to your client. Instead of sharing YOUR customer info with other platforms where they can remarket to your audience, Stan allows you to keep all the profits you rightfully deserve.
2. The best app to find hashtags
Save the “Hashtags are dead” talk for someone else because we have ALL the data to prove that hashtags have grown not only our own but our client's account reach. BUT we can’t steal the show - We are able to implement strategic strategies with help from our favorite hashtag too, Flick!
Flick utilizes Instagram’s Hashtag Search API, which allows customers to find the best hashtags for their content by analyzing hashtags in different niches. We are able to find trending hashtags in our own company’s niche as well as all of our clients and stay on top of those to help our posts get the most reach possible!
Not only is Flick currently the #1 hashtag tool on the market, but they also offer amazing scheduling and analytics tools so you can have everything in one place.
3. The best app for scheduling social media content
Metricool - Social Media Management
Stay in the KNOW with your social media platforms, websites, and advertising platform in one place with our trusty friend, Metricool! This social media management tool does more than just track social analytics, it helps with content planning, scheduling, managing ad campaigns, and reporting… It does it ALL!
When we say our business lives by Metricool - We mean it! With several platforms we are selling our products + services on, this tool has allowed us to analyze where all traffic is coming from. The scheduling tool is user-friendly and makes content planning and scheduling easy as pie!
Staying between us - Metricool also lets us spy on our competitor's social media posts to give us a gauge of what’s working and what’s not. This has been a game changer for staying on TOP of our game in our industry and being able to stand out from the crowd.
4. The best app for writing content using AI
Content at Scale - Content Automation
Let us put you on the first AI tool that bypasses AI detection - Content at Scale! This content automation platform is the first of its kind that allows you to publish content in bulk that is fully optimized and so human-like that it passes AI detection!
Our business has been able to cut out the cost, time, and inefficiencies that come with outsourcing content creation! With Content at Scale the dread we once had over producing multiple blog posts is GONE. We can now whip out 10 posts in a day that are all highly SEO optimized and dare we say better than if we had done it ourselves!
5. The best app to level up your services and pricing guides
One way we have elevated the experience for leads coming into our business and in the end landing more SALES is with this software tool, Paperturn! This cloud-based software is designed to help transform PDFs into a variety of flipbooks such as catalogs, reports, brochures, user guides, etc.
With this tool, we integrated our business's packaging and pricing pages on our website to transform it into a beautiful flipbook that has a cool page-turning effect that takes our biz to the next level. Now when we receive inquiries, instead of just sending a link to our website or having customers download a PDF, we are able to send them our flipbook and know they can view it instantly!
6. The best instagram growth membership
Everything you need to supercharge your social media presence—without the stress.
💥 An instagram growth membership: as easy as copy & paste.
We send you everything you need to GROW your business online. You sit back, relax and let us handle the rest.
Every month we'll supply you with a detailed content calendar, {WEEKLY} Trendy Reels Prompt and captions, {BI-WEEKLY} Canva Templates and SO MUCH MORE...
What You Get:
🔥 Weekly Trending Reels Ideas: Stay on TREND- without having to be glued to your phone! You'll receive weekly {early} trendy Reels ideas, to stay ON TOP Of the curve.
🗓️ Content Calendar: A monthly content calendar with step by step instructions on what to post, swipe-able captions and TEMPLATES! You're entire marketing strategy is READY to go!
🎨 Custom Canva Templates: Access our curated library of Canva templates to showcase your services- we create everything from Swanky Stories to high converting carousels!
📝 100+ Captions Vault: Choose from our vault of expertly crafted captions to keep your audience engaged and eager to click that follow button.
🚀 Social Media Strategy: Know when to post, which hashtags to use, and strategies to boost your engagement and follower growth.
Say goodbye to content creation overwhelm: We're here to make your life easier with a "copy and paste" approach.
7. The best on-demand printing
Print on-demand for the perfect side hustle
Sell custom t-shirts, phone cases, and 800+ products with your designs printed on demand. They will handle printing and shipping to your customers. With 800+ products and top quality brands, you can choose the best products for your business. With their free design tools, you can easily add your custom designs to t-shirts, mugs, phone cases, and more! The perfect side hustle to add extra money in your pocket each month!
8. The Best App for Social Media Managers and Client Management
Cloud Campaign helps you build a thriving marketing agency with AI-powered, brandable, scalable social media management software and five-star support dedicated to your business's success
Up next: 6 Things to Look for in a Social Media Agency
This post contains affiliate links. That means that I may earn a commission if you make a purchase through one of these links.
The Difference Between Facebook Ads and Google Ads: Which is the Best Choice for Your Business
Google and Facebook are two of the most powerful digital marketing platforms in the game. Both allow you to create and manage campaigns to reach your desired audience through the internet and social media.
The Difference Between Facebook Ads and Google Ads: Which is the Best Choice for Your Business
Google and Facebook are two of the most powerful digital marketing platforms in the game. Both allow you to create and manage campaigns to reach your desired audience through the internet and social media.
But when it comes to your business, how do entrepreneurs know which platform will support their needs the best?
We get this question a lot.
That’s why we’ve decided to research and compare the two, so you don’t have to.
How are Facebook Ads and Google Ads different?
More than 8 billion google searches are made daily, while only about 2 billion people use Facebook daily. Of course, since both platforms are used differently by each user it’s hard to use this comparison and traffic alone to determine which is the better platform for ads.
Google Ads uses search engine optimization (SEO) to advertise on Google search, while Facebook Ads uses a combination of targeting and data-driven algorithms to advertise on Facebook. One of the main differences is that Google targets keyword searches while Facebook can target potential customers based on their interests. Google Ads also allows you to target potential customers based on their past search history, whereas Facebook Ads can target potential customers based on their interests and other demographic information.
Benefits of Google Ads
With Google Ads, you can reach a larger audience, target specific search terms or demographics, and track your results with detailed reporting. The main benefit of google ads is an increase in website traffic.
Benefits of Facebook Ads
Facebook Advertising offers a lot of advantages to businesses looking to get their message out. It allows you to reach a large, targeted audience with a variety of ad formats, including photo, video, carousel, and lead ads. With the ability to target by interests, location, age, gender, and more, businesses can ensure that their message is reaching the right people.
Additionally, Facebook Ads have some of the lowest cost-per-click rates of any digital advertising platform, making it a cost-effective way to reach potential customers.
Overall, both platforms are great options for businesses looking to reach their target audiences and maximize their ROI (return on investment). Ultimately, the best advertising strategy for your business will depend on your specific goals and target audience.
Consider what you want to achieve with your advertising, and who you want to reach. This will help you determine whether Google Ads, Facebook Ads, or a combination of both is the best fit for your business.
Need help with your Facebook Advertising! Look no further. We offer an array of social media management services as well as paid advertising and email marketing!
Contact us today for rates!
Grow Your Online Presence with a Social Media Coach
Maximize your online presence with the help of a Social Media Coach! Learn how Katelyn Rhoades can help Realtors, Business Owners, and Brands succeed in digital marketing.
Are you eager to boost your online presence and take full advantage of the benefits social media can offer?
If so, then a social media coach like Katelyn Rhoades may be just what you need.
A professional in this field will help guide Realtors, Business Owners, and Brands through their journey of digital marketing. Social Media Coaching is about creating strategies for success by understanding how best to leverage platforms such as Twitter, Instagram, LinkedIn and more.
In this blog post we’ll explore how Katelyn's services can benefit each type of audience listed above - from helping Realtors gain visibility on real estate websites to providing tips for brands who want maximum exposure.
So let’s get started learning about the benefits of working with a social media coach.
Table of Contents:
What is a Social Media Coach?
A Social Media Coach is a professional who helps businesses, brands, and individuals to effectively manage their online presence. They offer expertise on crafting compelling content, elevating visibility across social networks, and formulating successful tactics for connecting with desired audiences.
A Social Media Coach is a specialized professional in the domain of digital marketing, proficient at aiding businesses to utilize social media for achieving their desired objectives. They have extensive knowledge about various platforms such as Facebook, Twitter, Instagram, YouTube and more. They understand how each platform works and what type of content will be most successful for each one. Additionally they are able to help craft compelling ads that will attract attention from potential customers or clients.
The advantages of working with a certified coach are numerous, including enhanced brand recognition and engagement on social media platforms; improved search engine optimization (SEO) rankings; increased comprehension of current trends; help in crafting engaging content; advice on utilizing influencers; insights into paid advertising campaigns; access to industry experts' best practices for success; support when launching new products or services, and much more.
Katelyn Rhoades has been a social media mentor since 2013, after receiving her Communications & Public Relations Management degree from San Diego State University. Katelyn has aided a broad selection of clients, from small-scale entrepreneurs to big businesses in multiple sectors such as realty, hospitality/tourism, health & wellness and showbiz/film production. Her expertise lies in developing comprehensive strategies that focus on increasing visibility while maintaining brand consistency across all channels - no matter the size or scope of the project at hand.
A Social Media Coach can be a beneficial asset for those looking to refine their online presence and reach the appropriate target demographic. Now, let's explore how they can specifically benefit Realtors.
Key Takeaway: A social media coach can provide invaluable guidance and expertise in leveraging the power of various platforms to reach desired audiences, increase brand recognition, and develop engaging content.
How Can a Social Media Coach Help Realtors?
A social media mentor can assist realtors in amplifying their digital visibility by crafting a detailed plan that reflects the particular necessities of their enterprise. This includes crafting material tailored to the desired demographic, refining current accounts and pages for optimum exposure, as well as capitalizing on social networks like Facebook, Instagram, LinkedIn, Twitter and YouTube to reach prospective customers.
Maximizing Your Online Presence:
A social media coach can help realtors create an effective online presence by providing guidance on how to best utilize each platform. This includes crafting engaging posts that will capture the attention of viewers while also staying true to the brand’s message. Additionally, they can provide advice on which platforms are most suitable for reaching specific audiences or goals. For example, if a realtor is looking to target millennials then using Instagram may be more beneficial than other networks like Twitter or LinkedIn.
To stand out from the crowd, it's essential to craft visuals and messaging that will capture attention. A social media instructor can give advice on how to effectively stand out from the competition, such as what kind of pictures should be utilized (e.g., pro pics or stock images), which sorts of subtitles work well with particular posts (e.g., amusing or educational) and which hashtags have the highest potential for increasing engagement levels among followers/viewers.
Realtors need to understand which platforms offer them the greatest opportunity for success when targeting potential customers based on location demographics or interests etc. A social media coach can provide insights into which channels are most appropriate given these criteria so you don't waste time trying out different ones without seeing any results in return. Realtors can utilize analytical utilities to monitor their performance over all networks, so as to gain an understanding of which strategies are yielding the most returns.
A social media coach can be a valuable asset to realtors, offering insight into how to maximize their online visibility and create captivating content that appeals to the intended audience. By understanding the right platforms to utilize and how to craft compelling ads, business owners can also benefit from a social media coach's expertise.
Key Takeaway: A social media coach can provide realtors with the expertise to create an effective online presence by optimizing existing accounts, crafting engaging content, and utilizing relevant platforms to reach target audiences.
How Can a Social Media Coach Help Business Owners?
Having a social media coach can be an invaluable asset for business owners. With the right guidance, they can help you create and execute an effective strategy to maximize your brand’s online presence. Here are three ways that a social media coach can help:
Developing an Effective Strategy for Your Brand’s Online Presence: A good social media coach will work with you to develop a comprehensive plan tailored to your goals and objectives. They will examine your existing strategies, pinpoint areas for improvement, and recommend approaches to most effectively reach your intended demographic. This could include creating content calendars, setting up campaigns, or optimizing existing accounts. Additionally, they may suggest new platforms or tactics that could benefit your business in the long run.
Once you have put in place the basics for succeeding on social media sites like Facebook or Instagram, it is important to keep growing visibility and involvement with prospective customers. A skilled social media coach can provide valuable insights into what type of content resonates best with users in order to increase followership and engagement levels over time. They may also recommend creative approaches such as influencer marketing or sponsored posts that further amplify the reach of your message across multiple channels simultaneously.
Crafting Compelling Ads To Reach Your Target Audience: Crafting compelling ads is essential when trying to attract attention from potential customers online. An experienced social media coach knows which types of visuals perform well on different platforms as well as how to craft copy that speaks directly to people's needs while still being authentic and engaging at the same time . They will also be able monitor performance metrics so you know exactly where each ad stands in terms of effectiveness compared against others within its campaign group By leveraging their expertise in this area , businesses owners are able make sure their money is being spent wisely while achieving maximum return on investment (ROI).
The presence of a digital marketing specialist, who comprehends SEO, analytics and email automation, can bring solace to business owners that their brand is suitably primed for success presently as well as in the coming years.
A social media coach can help business owners build a successful online presence by creating an effective strategy, increasing visibility and engagement on social platforms, and crafting compelling ads to reach their target audience. With the right guidance from a professional coach, brands can also benefit from understanding the power of storytelling through visual content, leveraging influencers to expand their reach and build brand awareness, and optimizing paid advertising campaigns for maximum results.
Key Takeaway: A social media coach can help businesses create an effective online presence, increase visibility and engagement, and craft compelling ads to reach their target audience for maximum ROI.
How Can a Social Media Coach Help Brands?
By understanding the power of storytelling through visual content, leveraging influencers, and optimizing paid advertising campaigns, a social media coach can help brands achieve their goals.
Understanding the Power of Storytelling Through Visual Content: A good story has the power to capture attention and create emotional connections with your audience. A social media coach can help you craft stories that are engaging and relevant for your target market. A social media coach can provide insight into how to utilize visuals such as images, videos, GIFs, and infographics to bring stories alive.
Leveraging Influencers To Expand Your Reach And Build Brand Awareness: Working with influencers is one of the most effective ways for brands to build awareness and trust among their target audiences. An experienced social media coach will have extensive knowledge about which influencers are right for your brand’s message as well as how best to collaborate with them in order maximize results from any campaign or initiative.
Paid advertising campaigns can be extremely powerful tools when used correctly, but they require careful planning in order to get maximum ROI from any budget spent on them. With a deep understanding of all aspects related to paid ads such as targeting strategies, creative design elements etc., a social media coach will be able to ensure that each ad reaches its intended audience while delivering desired results within set budgets and timelines.
Key Takeaway: A social media coach can help brands leverage the power of storytelling, collaborate with influencers and optimize paid advertising campaigns to maximize reach and ROI.
FAQs in Relation to Social Media Coach
What experience do you have as a Social Media Coach?
I possess five-plus years' experience in Social Media Coaching, aiding firms and labels to devise powerful social media plans. I specialize in developing tailored campaigns that drive real results, such as increased engagement, website traffic and lead generation. My approach is data-driven and focused on delivering tangible ROI for my clients. My extensive network of influencers, content makers and digital marketing pros allows me to create powerful strategies that assist companies in standing out from the competition.
How can you help me develop an effective social media strategy?
We can aid you in creating a successful social media strategy through our proficient knowledge of the sector. Our team of adept specialists will collaborate with you to pinpoint your target demographic, generate riveting content, and analyze outcomes. We'll offer advice on the most effective ways to promote your message through various social media channels, like Facebook, Twitter, Instagram and YouTube. With our comprehensive approach to social media marketing we can ensure that your message reaches the right people at the right time - helping you maximize engagement and drive ROI.
What types of services do you offer for social media coaching?
We provide a full range of personalized social media mentoring services, tailored to meet the unique requirements of our customers. Our services include strategy development, content creation and curation, analytics and reporting, account management, influencer marketing campaigns, paid advertising strategies and more. We provide guidance on how to best leverage each platform for maximum reach and engagement with target audiences. Furthermore, we can craft a distinct brand voice that speaks to your customers and is faithful to your fundamental beliefs. Our proficiency in the continually-shifting social media marketing landscape allows you to have faith in us to deliver outcomes for your company.
What tools and techniques do you use to track the success of my social media campaigns?
We deploy a range of tactics and tools to monitor the performance of our social media efforts. Our team utilizes analytics software such as Google Analytics, Sprout Social, and Hootsuite Insights to measure key performance indicators (KPIs) such as reach, engagement rate, website traffic generated from social media channels, conversions and more. We also leverage A/B testing to compare different versions of content for maximum effectiveness. Additionally, we conduct surveys and polls with target audiences to gain further insights into their preferences. Ultimately these tactics help us identify what works best in order to maximize ROI for our clients’ campaigns.
How often will we communicate during the coaching process?
We will communicate as often as necessary to ensure your success. Our committed team is devoted to supplying you with tailored guidance and assistance, so we'll be in contact frequently throughout the progression. Our communication plan is tailored to each individual, so our outreach may vary in accordance with your objectives and requirements. We'll always strive to provide timely feedback and advice when needed, while also allowing you ample time for implementation of strategies.
Conclusion
Katelyn Rhoades is a Social Media Coach who can help Realtors, Business Owners and Brands maximize their online presence through effective Social Media Marketing. She provides the necessary tools to ensure that each client's unique needs are met with tailored strategies and solutions. Katelyn is aware of the necessity for businesses to maintain a vigorous social media presence in order to remain competitive in today's digital atmosphere. Katelyn's proficiency enables her to assist you in accomplishing your objectives and guaranteeing that your brand is distinct from the rest.
Are you looking to build a successful social media presence? Our team of experienced professionals at enfluence Marketing Studio can help! We specialize in developing customized strategies and campaigns that will drive engagement, reach new audiences, and increase your brand awareness. With our expertise in the latest digital marketing trends and techniques, we are sure to provide you with results that exceed expectations. Contact us today for more information on how we can help you become an online success story!
Elevate your Business with a Social Media Marketing Agency
Unlock the potential of your business with a Social Media Marketing Agency! Get tailored social media campaigns, increased visibility, and better results from Facebook and Instagram!
Are you looking to take your business or brand to the next level?
Social media marketing is a powerful tool for businesses and brands of all sizes, allowing them to reach more customers and build relationships.
With the help of a professional social media marketing agency like enfluence Marketing Studio, you can maximize your online presence with tailored campaigns that are sure to bring success.
But what exactly does a social media marketing agency do? How will it benefit your business?
We'll discuss these questions in this blog post as we explore how an experienced team can get you on track towards achieving your goals.
So if you're ready for greater visibility, increased engagement and better results from digital channels - read on.
Table of Contents:
What Services Does a Social Media Marketing Agency Offer?
Social media marketing is an essential part of any business’s success. A professional social media marketing agency can help businesses create engaging content, grow their audience and reach, and increase brand awareness and loyalty. Here are some of the services that a social media marketing agency offers:
Instagram and Facebook Management:
Instagram and Facebook are two of the most popular platforms for businesses to market themselves on. A social media marketing agency can help manage these accounts by creating content, scheduling posts, responding to comments, running ads campaigns, analyzing data from insights tools, etc. This will ensure that your business is reaching its target audience in an effective way.
Paid Ads Management:
Paid advertising is one of the best ways to get your message out there quickly and effectively. A good social media marketing agency will be able to set up campaigns tailored specifically for your goals – whether it’s increasing website traffic or boosting sales conversions – as well as monitor performance metrics so you know what’s working (and what isn’t).
Email Marketing Strategies:
Email remains one of the most powerful channels for connecting with customers directly. An experienced email marketer will be able to craft compelling emails that drive engagement with customers while also helping you stay top-of-mind when they need something related to your product or service offering.
Storytelling is key when it comes to building relationships with customers through social media platforms like Instagram or Twitter. A skilled storyteller understands the importance of visuals in telling stories online; they know how to use words strategically in order to capture attention while still delivering a clear message about who you are as a brand or company. They also understand how different types of stories resonate differently with audiences depending on where they're being shared, such as blog posts, videos, and podcasts.
Key Takeaway: Social media marketing agencies can help businesses create engaging content, reach their target audience, and build relationships with customers through storytelling - all while tracking performance metrics to measure success.
Why Choose a Professional Social Media Marketing Agency?
Choosing a professional social media marketing agency such as enfluence Marketing Studio is an important decision for any business looking to maximize their presence on social media platforms. Professional agencies provide expertise in digital strategies that can help businesses reach their goals and objectives quickly and effectively.
Expertise in Digital Strategies:
A professional social media marketing agency has the experience, knowledge, and resources necessary to create effective campaigns that will drive results. They understand how different platforms work and what type of content works best for each platform. This allows them to craft custom strategies tailored specifically to your business’s needs, helping you get the most out of your investment.
Time-Saving Solutions:
Working with a professional agency also saves time as they are able to manage all aspects of your online presence from creating engaging content to running paid ads campaigns. This frees up valuable time so you can focus on other areas of your business while still having an active presence on social media platforms.
Cost-Effective Solutions:
Professional agencies offer cost-effective solutions by providing services such as email marketing strategies or storytelling techniques at competitive rates compared to hiring individual freelancers or consultants who may charge higher fees for similar services. Additionally, these agencies often have access to discounts from various vendors which helps reduce costs even further when it comes time for purchasing materials or software needed for projects.
When it comes to maximizing your business’s presence on social media platforms, choosing a professional social media marketing agency is essential. Professional agencies have the expertise and experience necessary to create effective digital strategies that will help you reach your goals.
Expertise in Digital Strategies:
A professional social media marketing agency has the knowledge and skills needed to develop an effective digital strategy for your business. They understand how each platform works and can create content tailored specifically for those platforms. This ensures that you are reaching the right audience with the right message at the right time. Additionally, they stay up-to-date on all of the latest trends so that they can provide their clients with cutting edge solutions that keep them ahead of their competition.
Working with a professional agency can be beneficial for businesses as it saves them both time and money. Agencies have access to tools that enable them to quickly identify target audiences, craft engaging content, schedule posts in advance, track analytics, optimize campaigns for maximum performance - tasks which would take hours or even days if done manually by one person or team within the company. Additionally, they stay up-to-date on all of the latest trends so that their clients are always ahead of their competition.
Cost-Effective Solutions:
Many people think hiring an agency is expensive but this isn't necessarily true when compared to what it costs companies who try to manage everything themselves without any specialized knowledge or experience in this field. Professional agencies know exactly what needs to be done in order maximize ROI from campaigns while minimizing costs associated with them; something most businesses don't have enough insight into without outside help from experts like these agencies offer
When it comes to marketing your business on social media, there are many advantages to choosing a professional social media marketing agency. These agencies offer expertise in digital strategies that can help you maximize the impact of your online presence. They also provide time-saving solutions and cost-effective solutions that make it easier for businesses to get the most out of their social media campaigns without having to invest too much time or money into them.
Expertise in Digital Strategies:
Professional social media marketing agencies have extensive knowledge and experience when it comes to creating effective digital strategies for businesses. They understand how different platforms work, what type of content resonates with audiences, and how best to use these tools in order to reach target markets more effectively. With their expertise, they can create tailored campaigns that will help you reach your goals faster and more efficiently than if you were trying to do everything yourself.
Time-Saving Solutions:
Working with a professional agency can save you valuable time by taking care of all the details associated with running successful campaigns such as creating content, scheduling posts, monitoring analytics, responding to comments/questions from followers etc This allows you focus on other aspects of running your business while still being able maintain an active presence on various platforms without having to dedicate too much effort or resources towards managing them manually.
Cost-Effective Solutions:
A good agency should be able provide cost-effective solutions that allow businesses access top quality services at affordable prices. By outsourcing certain tasks like content creation or graphic design needs instead of hiring fulltime staff members who may not be experienced enough for the job could potentially save companies thousands each year while still getting great results from their campaigns .
Overall, working with a professional social media marketing agency is beneficial for any business looking to maximize its online presence through targeted campaigns designed specifically for its unique needs and objectives. By leveraging the expertise of these agencies in digital strategies, businesses can save time and money while still getting great results from their campaigns.
Key Takeaway: A professional social media marketing agency can help businesses maximize their presence on social media platforms quickly and cost-effectively, offering expertise in digital strategies and time-saving solutions.
FAQs in Relation to Social Media Marketing Agency
What does a social media marketing agency do?
A social media marketing agency is a company that specializes in helping businesses and brands reach their target audience through the use of various social media platforms. The agency works to create strategies, content, campaigns, and other activities that will help promote the brand’s message or product on different social networks such as Facebook, Twitter, Instagram, YouTube etc. They also provide analytics to track progress and measure success. Social media marketing agencies can help increase visibility for a business or brand by creating engaging content that resonates with their target audience.
Is it worth hiring a social media agency?
Yes, it is worth hiring a social media agency. A well-executed social media strategy can be invaluable for businesses and brands looking to reach their target audience in an effective and efficient manner. Social media agencies have the expertise and resources to create campaigns that are tailored specifically to each business’s needs, allowing them to maximize the impact of their efforts while minimizing costs. With access to data analytics tools, they can also provide valuable insights into how successful campaigns are performing and what changes need to be made for better results. In short, a social media agency can be an invaluable asset for any business or brand.
How much does a social media agent cost?
The cost of a social media agent can vary greatly depending on the scope and complexity of the project. Generally, you can expect to pay anywhere from $1500-$5000 per month for a full-service agency that offers comprehensive services such as content creation, strategy development, account management, analytics reporting and more.
Which is the best social media marketing company?
The best social media marketing company is one that understands the unique needs of each client, and has the expertise to develop a tailored strategy for success. With an experienced team of experts in digital marketing, content creation, analytics and more, they can help brands reach their goals with effective campaigns across all major platforms. Their services should include comprehensive reporting and analysis to ensure maximum ROI from every campaign. They should also be able to provide guidance on how best to use data-driven insights to make informed decisions about future strategies. Ultimately, the right agency will have a proven track record of delivering results while providing exceptional customer service.
Conclusion
Social media marketing is a powerful tool for businesses of all sizes. A professional social media marketing agency can help you maximize your reach and get the most out of your digital presence. From Instagram and Facebook management to paid ads, email marketing, and story telling, a social media marketing agency has the expertise to create an effective strategy that will bring results. With their experience and knowledge in this field, they can help you build relationships with customers and grow your business. So if you’re looking for a reliable partner who can take care of all your social media needs, look no further than a trusted social media marketing agency.
Are you looking for an experienced social media marketing agency to help grow your brand? Look no further! Enfluence Marketing Studio specializes in creating custom strategies that will maximize the reach of your content and get you the results you desire. Our team of experts have years of experience working with businesses from all industries, so we can create a unique plan tailored specifically to your needs.
Contact us today and let's start building a successful future together!
2023 Real Estate Video Marketing Tips to Generate More Leads
It’s time to level up your 2023 video marketing strategy for Real Estate. Here’s some of our best tips!
Fun fact: 50% of buyers find their new home online. With potential buyers spending more time online, their phones are likely to be their first destination when researching for a Realtor. With this info in mind, we’re going to teach you how to harness the power of video for more leads.
If you’re more of a visual learner and would like to listen instead of reading, you can head over to our youtube channel for the full 2023 Video Marketing Tips for Realtors video.
First let’s dive into what we will be going over. There’s 6 key elements to video marketing for Realtors in 2023:
Going LIVE on Social
Repurposing longer video to short form (and the tool I use to make this easy)
Email video marketing
Website Video
Short form Video Ideas
Video Pro Tips
Going LIVE on Social
Live streams on Facebook and Instagram are becoming increasingly popular in the real estate space. They give realtors a chance to showcase their property in real-time and for viewers to interact and ask questions.
Repurposing longer video to short form
PRO TIP: Benefit of live streaming is that you can save the video and upload it into GetMunch.com and they will cut up several short form videos from that one long form video. (So think- Tiktok, Reels, Youtube shorts)
Email video marketing
Emails tend to give you solid return on investment for your efforts. When you add video into your email, you help build trust, authority, and stay on the prospect’s radar with personalized communication.
Great ways to incorporate video into email:
Personalized Open House Thank You
Personalized Market Update
Personalized CMA offer
Pro tip: When you’re creating your own email videos, you need to ensure they’re short and to-the-point and deliver the core message within the first two minutes.
Website Video
Introduction videos are a great tool to introduce yourself to first-time visitors. They also help humanize your real estate brand and build a connection with prospective buyers and sellers.
Pro Tip: Use a script for intro videos!
Short form Video Ideas
Listing walk throughs: Use your phone to record snippets of you walking through the home. You can edit the snippets within the Reels or Tiktok editing feature or for more editing capabilities download the app: InShot or Splice
Educational Neighborhood Guides: These videos can live on your website and youtube and help educate buyers and sellers. These video guides will help prospective clients understand what the area around their potential home looks like. Everything from transportation, to nightlife, recreation, restaurants, and landmarks can be included in these videos.
Pros of Neighborhood Guides: Add these neighborhood tours to your Website, Facebook, Instagram, and YouTube profiles. You can also email these videos to prospects interested in a particular area. They're also really great to entice clients who are looking to relocate.
Testimonials: These are the easiest videos to make. Grab a template from Canva and add two lines from one of your Zillow Reviews.
Recruitment Videos: Show of your teamwork and place of work to get potential employees excited about the possibility of working with you. Team events, office events, snippets of social hours.
Video Pro Tips
Tip #1 - Focus on the lifestyle and not just the property. You’re not just selling the property, but actually convincing the buyer to buy into the lifestyle.
PRO TIP: A good way to do this is to showcase the neighborhood the property is situated in, the kind of amenities that come with it, and the lifestyle of the people living around the area to really bring home the value.
Tip #2 - Repurpose your videos strategically: For example, say you create a video telling your audience the steps they need to take before they purchase a property. You can upload the full-length video on YouTube. But for Instagram, you'll need to make it around 30-40 seconds. That's where Munch is a lifesaver!
Tip #3 - Short and sweetUnless you are streaming live or doing a walkthrough video, make sure to create short and crisp videos that give all the relevant information. A recent Microsoft study that our attention span has dropped down to 8 seconds!
Tip #4 - Include CTA's in your videos: Super important to have a call to action in your video and in your video descriptions. People need to know what action they should take next to connect with you.
Need help with your Social Media Marketing?
Hire enfluence Marketing Studio. We are a full-service social media management company, specialized in real estate marketing. Our CEO, Katelyn has been doing real estate marketing for over 13+ years and knows what works to make you the local celebrity of town!
What is a SMMA (Social Media Marketing Agency)?
An 'SMMA' or Social Media Marketing Agency, is an organization that specializes in helping businesses reach their target audiences through social media platforms such as Facebook, Instagram, LinkedIn and Pinterest.
What is a SMMA (Social Media Marketing Agency)?
A social media marketing agency, like enfluence Marketing Studio, sometimes referred to as an 'SMMA' for short, is an organization that specializes in helping businesses reach their target audiences through social media platforms such as Facebook, Instagram, LinkedIn and Pinterest.
These agencies are typically staffed with professionals who have an expert understanding of how to reach a target audience through these mediums, and how to create content that is engaging and useful to the user.
Social media marketing agencies help businesses create a strategy for their social media presence.
This typically includes:
Creating and managing engaging social media content like this Instagram Reel designed by our team
Create paid ad Facebook and instagram ad campaigns to reach a more targeted audience
Curate email marketing campaigns to drive more sales and/or education
Building stronger relationships with customers through engagement like the comments we’ve drummed up here
Optimize a company's content for search engine visibility on Google
Tracking analytics to measure the success of campaigns (We use Metricool for this)
Take a look at how we’ve helped our clients reach more people and grow their social media presence
You can Visit our Case Studies here to read a more in depth story
Real results from one of our VIP clients who hired us for organic social media marketing
Here are just a few ways using a SMMA like enfluence Marketing Studio can be beneficial for your business:
1. We can help you reach Your target audience (quickly and effectively)
A SMMA can not only help you create cohesive and effective branding, but also reach your audience faster than any other traditional forms of marketing.
They can assist in optimizing your social media presence and creating customized campaigns that entertain and engage your target audience.
2. We can help you maximize reach and engagement with Your audience
Because SMMA's stay up to date and informed on all of the new and upcoming social media trends and advertising strategies, they can provide services and analytics to help you better understand your audience so you can engagement with them appropriately.
With insights on posts and ads performance, you'll never have to wonder "what is actually working?" when it comes to your company's online presence.
3. We can give you more time to focus on your business
One of the BIGGEST benefits of working with a SMMA is allowing yourself more free time to focus on your business, spend time with family, or to just have fun! Being a full-time business owner can be stressful and outsourcing your social media strategy can mean one less task you have to worry about.
Not ready to hire a full service social media agency? Grab our FREE 30 DAYS OF CONTENT CALENDAR below.
Leverage a Social Media Marketing Agency
By leveraging the expertise of a social media marketing agency, you can maximize the reach of your messages and ensure your target audience is being engaged within the most effective way possible.
You'll have more time to focus on the daily operations of your business, be more productive, and increase your competitiveness within your industry.
What to Consider Before Hiring a Social Media Marketing Agency
Hiring a social media agency can be a strategic move for businesses looking to enhance their online presence, reach a larger audience, and achieve specific marketing goals.
Here are some key aspects to consider when hiring a social media agency. Save these questions before you decide to move forward with a social media agency.
Define Your Goals:
Clearly articulate your objectives. Whether it's brand awareness, lead generation, community engagement, or other specific goals, having a clear vision will help the agency tailor their strategies to your needs. There’s not an all-size-fits-one approach when it comes to social media marketing. That’s why it’s so important to be specific about YOUR business goals.
Research and Credentials:
Look for agencies with a solid track record and relevant experience in your industry. Check their portfolio, client testimonials, and case studies to gauge their capabilities. You can check out our track record at enfluence Marketing Studio here.
Services Offered:
Different agencies offer different services. Ensure the agency you choose provides the services aligned with your goals. This could include content creation, social media management, paid advertising, analytics, and more. You can view all of the social media services that we offer at enfluence Marketing Studio here.
Target Audience Understanding:
A good agency should demonstrate an understanding of your target audience. This is crucial for crafting content and campaigns that resonate with and engage your specific demographic. Ask your potential agency if they’ve ever worked with a business like yours.
Creativity and Innovation:
Social media is dynamic, and staying ahead requires creativity and innovation. Look for an agency that demonstrates a willingness to adapt to trends and incorporate fresh ideas into their strategies.
Transparency and Communication:
Communication is key. Ensure the agency is transparent about their processes, reporting, and results. Regular updates and clear communication channels help maintain a collaborative and informed relationship. At enfluence we send our clients monthly analytics using Metricool and highlight our top performing posts. We’ll also go over what’s NOT working so we can continue to optimize our strategy.
Budget and ROI:
Establish a clear budget and discuss it with the agency. Ask about their pricing structure and how they measure return on investment (ROI). Understanding the value you're receiving for your investment is crucial.
Platform Expertise:
Different social media platforms have unique dynamics. Ensure the agency is proficient in the platforms most relevant to your business. This might include Facebook, Instagram, Threads, LinkedIn, TikTok, etc.
Analytics and Measurement:
A reputable agency should provide insights and analytics to measure the effectiveness of its strategies. Regular reporting helps you understand the impact of their efforts and adjust strategies as needed.
Contracts and Agreements:
Review contracts thoroughly. Understand the terms, the scope of work, and any performance metrics. Clear agreements help avoid misunderstandings down the road. At enfluence Marketing Studio, we require a 3 month commitment and a 30 day notice. We are just as invested in you as you are with us.
Remember to conduct interviews with potential agencies, ask questions, and ensure there's a good cultural fit. A successful partnership with a social media agency can significantly contribute to your business's online success.
Hire the Experts at enfluence Marketing Studio
Let enfluence Marketing Studio tell your story through creative social media content. We’ve worked with 1000’s of brands to help them level up their online presence. From brand awareness to full-service social media with paid ads and email marketing, we’ve got a service for every digital marketing goal in mind.
What are youtube shorts and what can they do for your business?
since we’ve started growing our Youtube Channel (you can subscribe here) we have seen crazy results come from a Youtube Short, versus a regular 20-30 minute Youtube Video. Here’s some proof.
Youtube Shorts have been buzzing around here lately but we haven’t paid too much attention to them. Our biggest audience comes from Katelyn (our CEO’s) Instagram Reels. She shares, on occasion, to TikTok but Youtube shorts have never really been a part of our strategy.
However, since we’ve started growing our Youtube Channel (you can subscribe here) we have seen crazy results come from a Youtube Short, versus a regular 20-30 minute Youtube Video. Here’s some proof.
As you can see above, Katelyn’s average video views have been very low, ranging anywhere between 30-50 views. (Grant it we are not marketing these videos right now, we’re simply building up the library and uploading videos)
But we uploaded the first youtube short yesterday, and not even 24 hours later, we’re seeing 236 views.
Katelyn made this Youtube Short from a repurposed Instagram Live video. Imagined if we actually took the time out to create something more creative and special just for Youtube shorts. Would it perform even better?
What are Youtube Shorts?
According to Youtube, Shorts is the spot to shoot, share, and binge short videos (think 60 seconds or less) on YouTube. It’s where you can go to start trends, try out a dance challenge, bring your hilarious ideas to life, and more.
So join in the fun and connect with fans and friends who will love what you’re putting out there. No fancy equipment needed, and no limit on what you can create.
Furthermore, people can find and watch Shorts on YouTube homepage, in the Shorts Tab on the YouTube app, and on your channel’s homepage.
Why get started with Shorts?
YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”.
YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP).
And short-form video is no stranger to YouTube. The channel’s first ever upload was only 18 seconds long.
But, what sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators.
How to monetize YouTube Shorts
As a business owner or creator, you might be thinking, “How can I monetize YouTube Shorts?”. After all, many creators and brands use YouTube to bring in extra revenue. That’s because YouTube is the only platform (so far) that offers revenue-sharing to creators.
While this wasn’t always the case, we’ve got good news. Starting in early 2023, Shorts creators can qualify for the Partner Program, which means they can earn ad revenue from YouTube.
Shorts creators will need at least 10 million views over the previous 90 days in order to join the Partner Program. Once they’re in the program, creators will earn 45% of ad revenue from their videos.
The Partner Program is a pretty compelling reason to focus your short-form video efforts on YouTube. If you’re able to build an audience on the platform, you could be in for some serious cash.
What are the best practices when it comes to Shorts?
Straight to the point
Make the first few seconds of your video exciting and grab the audience’s attention right off the bat.
Think about replays
Shorts are played on a loop, so consider how your content will come across if it’s continually repeated.
Add value
Don’t just create for the sake of creating. Instead, give value to your audience through your Short and align the content with a goal, e.g., increase engagement by 10% or acquire 1,000 more subscribers.
Hook them in
What will make a viewer come back for more? Think about how you can hook in your audience to view your Shorts repeatedly.
Get the vibe right
YouTube Shorts isn’t the place for shortened versions of your long videos. Much like Instagram Reels and TikTok, Shorts is the place to give your audience short, snappy, and easily digestible content, for example, viral trends or behind-the-scenes looks.
3 Ways to Use Youtube Shorts
Grow your Channel: Use YouTube Shorts to promote and grow your regular channel. Every time you post a Short, it’s an opportunity for your content to get a view, and that view could turn into a channel subscriber or someone who engages with your main channel content.
Showcase less “highly produced” videos: Behind the scenes (BTS) video footage will give your audience a sneak peek into the background of your channel, brand, and products or services.
Behind the scenes footage can take on many forms. Here are a few ideas to get you started:
Work events
Launches
Company updates
Workplace Culture
Little educational tips
Create bite-sized content: YouTube Shorts allows your audience to engage with your brand on the fly rather than commit the time to watch a full-length video. And because 5% of viewers stop watching videos after the one-minute mark, snappy, short-form content ensures that your audience watches until the end, receives all of your messaging, and engages with your CTA.
Head over to our youtube channel and join us for Free Trainings and the best social media marketing advice!
JOIN US
How to grow your Facebook Group organically in 30 days
How to grow your Facebook Group to its first 1000 members in 30 days or less!
Growing your facebook group can be a daunting task if you have no idea what you’re doing. Lucky for you, we’re the experts in social and we’re gonna show you how we grew our first 1000 members in 30 days.
First things first, the proof is in the pudding right?
So let’s start by showing you the proof of our growth. Below you will see a growth chart from Facebook. Our group has less than 100 members when I decided to run a specific and organic social media campaign using Instagram and Facebook, as well as our email list to grow the group.
Before we get into the growth campaign, let’s talk about WHY you should have a Facebook Group and what it can help your business accomplish!
Benefits of Having a Facebook Group
There are so many benefits to having a Facebook group, but here’s why I wanted to create a dedicated facebook group for enfluence Marketing Studio.
1. It’s the perfect place to build an engaged community of YOUR target audience.
2. You can build connections with like-minded people in your niche. (Hello, wouldn’t it be great to have a secluded group for you and your best friends to talk about that ONE thing you guys have in common)
3. You have the ability to grow your email list. (I require an email to join our group!)
4. You can collect free market research whenever you want.
5. It will boost your credibility and authority in your niche, especially if you’re providing ongoing value.
6. You can turn your group into a money-making machine. We SELL in our group.
7. You can provide value-driven offers to anyone that joins your group. This where I host most of my FREE trainings, that have now been added to my youtube channel.
How to grow your Facebook Group to 1000 followers in 30 days
To supercharge our Facebook group growth, I decided to run a dedicated campaign. I had to think how I could really provide value to all of my new members. What was going to attract them to my facebook group in the first place.
Create an irresistable offer to attract them to your Facebook group
What I ultimately decided on was hosting FREE instagram growth trainings in my Facebook Group. I knew that since I already had a large following on my Instagram page, sharing IG growth tips, I could cross promote my channels and pull that audience over to Facebook.
So step number 1: Brainstorm a valuable offer to entice new people to join your Facebook group. My offer was free trainings so I began my growth journey by offering a FREE WEBINAR: How to Optimize Your Instagram Page to Convert More Followers. You can watch the full training HERE.
Create on-brand assets to promote the offer
Once I had my offer in mind, I went into Canva and created a bunch of graphics to promote the webinar training. I put together a few carousels, static posts, and Instagram Story graphics. Then I storyboarded a few different Instagram Reel ideas to push the webinar as well.
Then I resized my Canva templates for Facebook and Linkedin, so I could share the webinar details over there too!
My timeline for pushing everything was two weeks. I would start promoting the training 2 weeks in advance to have ample time to market the training and grow my audience.
Here’s one of the designs we put together for Linkedin.
Cross promote the Facebook Group on your other Social Media Channels
Once all of my assets where in tip top shape, I started posting everywhere that I was active on social media. I posted a couple times per week to instagram and a few times to Facebook and Linkedin. I also jumped on my Instagram Stories and talked to my audience about the new Facebook Group and how I created this exclusive group to bring them more value and free trainings.
Dedicate an email campaign to the Facebook Group Growth
Once I started getting some traction from social media, I decided to hit my email list with an exclusive Facebook Group invite. I told my audience that I would be hosting a FREE training webinar that would teach them X, X and X and all they had to do was join the group and RSVP to the event. (This worked like a charm) I would say 50% of my new FB group members came from my email list.
If you’re not growing your email list, I highly recommend adding a Mailchimp opt-in form to your socials and inviting people to join your weekly newsletter. You OWN that list, unlike social media where you’re basically just renting your audience.
Drive people to a dedicated link in your link in bio store
At the very top of my Stan store, I have a dedicated link that invites new followers to join my exclusive Facebook Group. You can see what that looks like here. Every once in a while, I will change the call to action to say what our specific training is for that month, instead of just ‘FREE TRAININGS.”
BONUS: Promote a giveaway inside of the group, to refer friends!
Once we had about 500 members inside of our group, this was a good 2-3 weeks in.. we decided to offer our current members a chance to win a $100 gift card if they invited 5 of their friends. We only had about 5 people participate, but if you multiply 5x5 = that’s 25 new members and 25 new people to market to!
Consistent Posting and Engagement inside of the Group
It’s not enough to just pull people into your group, you have to be constantly engaging with them or the group will just die. I put together a marketing strategy where I would post 1-2x per week. (I didn’t want to post too much, just enough to provide value and keep them engaged)
I put together some content pillars such as #MarketingMondays and then a re-occuring Thursday post where I shared social media algorithm changes and updates. The Marketing Monday posts have been a real hit because people are truly learning new ways on how to improve their businesses marketing strategy. I have also made it a point to cross promote my new Youtube channel into the group, so I am posting once a week to drive people to past trainings and linking them to the youtube video.
I’d love for you to join us in our exclusive Facebook Group: CLICK HERE TO BECOME A MEMBER and if we’re not already friends on IG, you can follow me here for the best tips and tricks to grow your ‘gram and monetize your social media channels.
Need help with your social media marketing?
We offer an array of social media marketing services such as full-service social media management and a monthly growth membership. Head over to our services to learn more!
4 Key Elements to get Your Instagram Profile Recommended
This is what it takes to get your instagram profile recommended to new followers.
Remember last year when everyone complained about recommendations on instagram? Well, I hate to be the bearer of bad news, but they’re back.
Instagram recently outlined its three key areas of focus for 2023.
Those are:
Inspire people to be creative
Help people discover things they love
Spark connections between people
From a marketing perspective, a key consideration here is enhanced discovery. Meaning: show people more content from people and pages that they don’t follow.
The good news here? Your profile could start reaching a LOT more eyes now that recommendations are back.
This has become a key shift in approach for IG.
4 Key Elements to Get Your Instagram Profile Featured
1. Develop a style that remains consistent throughout your posts based on colors used, settings, stickers, emojis, etc. Establish what you want your brand look on Instagram to be, which will then help you build a more unique and definitive brand presence in the app.
2. Another big focus is short-form video via Reels, and that could well be the key to maximizing your IG performance. If you can come up with great Reels content, your chances of getting more reach on IG rise exponentially. (Join our Reels Membership if you struggle with Reels)
3. Captions: Lead with the most important information and use a consistent and personal tone
Essentially, captions that are concise, to the point, and encourage action will help your post perform better. Did you know our club enfluence membership has 100 swipe and steal captions?
4. Hashtags may not be as critical as they once were in the app, especially as Instagram continues to improve its AI-based recommendations, based on what you watch and engage with. But they do still play a significant role in discovery, and highlighting relevant content to users. You should be utilizing hashtags (up to 30) in every post.
Having trouble coming up with the best hashtags? We love using Flick.
Some other key posting notes to keep in mind:
Instagram tries to recommend content which is similar to the accounts that people have chosen to follow, so it may be worth conducting more research into what other brands in your industry are posting.
‘Freshness’ is important within Instagram’s algorithmic approach, which means that you need to be posting regularly to ensure that you’re maximizing your opportunities, posting at least a few times a week.
One last note here, getting recommended on Instagram means nothing if your profile isn’t 100% optimized.
Continue reading: Convert your Instagram Followers with your link in bio.
Still need help with your instagram profile? It may be time to grab our Instagram Power Hour Training. During this pre-recorded 75 min Instagram Power Hour with a Q&A, I’ll help you optimize your profile for search and conversions and build your IG strategy!
During this live training, we will:
Optimize your Profile for Search
Craft an engaging bio that converts
Create engaging Story Highlights
Content Pillar Build Out
Hashtag Strategy
Engagement Strategy
Live Q&A
Includes Recording + Slides
20 Instagram Posts Ideas for Realtors
Here are 20 instagram post ideas for Real Estate Agents to help you shine online and attract more leads through social media.
Don’t know what to post on your Instagram besides pictures of houses? We get it - coming up with new content ALL THE TIME can be draining. So we’ve put together a comprehensive list of 20 post ideas so you don’t have to!
But First…
Before creating content to build your online brand, make sure potential clients can find you. Check out our blog Optimize Your Instagram Profile for more followers to make sure you’re attracting good-fit followers that will engage with your content.
Now to the good stuff.
Here are 20 content ideas you can use as your IG planning cheat sheet:
Explain a real estate industry term
Share why NOW is a good time to buy/sell
How your client journey works (buyer + seller)
6 reasons you should hire a local {enter your area} Realtor
4 reasons to use a realtor instead of Zillow (or any other listing website)
Show off one of your favorite listings
Bust a home buying/selling myth
Share an interior design tip
Share a quote about homeownership
Top 3 ways to prepare for selling
Top 3 ways to prepare to buy your DREAM home
2 truths and 1 lie about buying/selling
A powerful client testimonial
Your take on current market conditions
Easy tips about improving your home
Worst real estate advice you ever got
Answer a FAQ
Share one of your favorite local spots
Share seasonal things to do in your area
Share some background info about yourself (at your own discretion of course)
A Tip from the Pros:
Engage with your audience. Don’t just post and ghost. Instagram is built to be a social app, this means the algorithm wants to see you liking, commenting, and reacting. Try to spend at least 15 minutes after you post engaging with your audience or on larger real estate accounts.
Most Importantly - Provide Value
Vale-drive content is how you're going to attract, encourage engagement and delight your audience. Providing answers to your customers questions and sharing information builds trust by setting you up as a pro in the real estate industry. Be honest with your audience - share what resonates with them.
Let us handle your social media management
We are a full-service social media management company, specialized in real estate marketing. Our CEO, Katelyn has been doing real estate marketing for over 13+ years and knows what works to make you the local celebrity of town!
The biggest mistake Realtors make on Instagram (and what you should do instead)
This is the biggest mistake Realtors make on Instagram and here’s what you can do instead.
It’s no secret, Realtors who utilize Social Media Marketing in their business plan, tend to sell more homes. I’ve seen Realtors with 1000 followers and Realtors with 100K followers who are killing it online because they are using Instagram and Facebook as a lead generation tool.
But one of the biggest mistakes I see most Realtors make on social is that they put all of their eggs in one basket and only SELL, SELL, SELL. Instead of muddying up your profile with listings, think of your instagram or facebook as a resource for people looking to move to your city or town.
What do I mean by that? Let’s break it down.
The Biggest Mistake Realtors Make on Instagram
It’s so important to post a mix of good, engaging content on instagram. You don’t want to bore your followers with the same old educational posts they can find on Google. “Here’s what you need to buy a home, here’s why your credit sucks and how to fix it.”
Yawn.
Instead, what really engages potential leads and followers is posting content that they CAN’T find on Google. Make your instagram a resource hub for your city. Here’s what I mean by this, keep reading.
1. Become the Digital Mayor
You want to be the digital go-to for your city. Let your followers know about local happenings, the best place to grab a burger. Share information about community get togethers. Is there a big 5K Run happening this weekend? Share about it! You can head to your stories and talk about it, or do a weekly roundup type post. Speaking of weekly round ups, let’s dive into that.
2. Share a Weekly Round up of Local Events
This will take some planning, but if you could do a weekly post of local happenings that are going on that week and actually tag the businesses and people involved, they’ll be more likely to share that post and get your content in front of THEIR followers.
3. Sprinkle in homeownership FOMO posts
Instead of the boring educational content on how to become a homeowner, tell them WHY they should become a homeowner. Share beautiful photos of home, give them home decor tips so they can see themselves living out the american dream of homeownership. Share stats about homeowners and buying verses renting. Show them what they’re missing out on.
4. Make the listing about the listing and not you
We see so many Realtors making their listings about THEM and not the actual listing. They want their picture bigger, their logo bigger. But at the end of the day, you’re there to solve a problem: helping them buy a new home. So don’t make the listing about you. There’s ways to subtly brand your listings so that people will start to learn your brand and know when it’s YOUR listing. Use the same brand colors and fonts every time, have your picture down in the lower right hand corner with your name and logo. But don’t make the listing about you.
5. Share Reasons to Move to your City
Sure, people can get online and research the town their interested in moving to and buying a home in. But what if they had an insider’s look at WHY they should be a part of your community? This is your time to make your town SHINE! What does your city stand for? What’s the weather like? Do you have something historically important about your town that others don’t? Share those fun facts and why it’s the best city ever.
The biggest advice we tell our clients: be a learn from me account not a look at me account. Share the best resources, be intentional with your content, and spread the hyper-local love! You will attract the right audience to your account and get better engagement when you speak their language instead of being the typical stock image, generic captions kinda Realtor.
Let us handle your social media management
We are a full-service social media management company, specialized in real estate marketing. Our CEO, Katelyn has been doing real estate marketing for over 13+ years and knows what works to make you the local celebrity of town!
Convert your Instagram Followers with your link in bio
Here’s how to convert your instagram followers into paying customers by optimizing your instagram profile and bio.
You know how to attract followers but you’re not sure how to convert them. Cool, we’ve got you covered.
Turning your likes into sales isn’t as hard as you may think, as long as you know how to optimize your instagram’s profile bio, specifically the link in bio. So we’re going to walk you through the most important steps here.
Optimize your bio with a link in bio tool
Your link in bio is an important component to having an optimized profile on instagram. This is where you are going to drive your audience and monetize your account. We love using a tool like STAN.STORE. Katelyn has her Stan.store set up like this. As you can see from the link, Katelyn is driving traffic to dedicated pages. This helps her audience identify specific services and products more easily, versus just sending them to her website where they could easily get lost.
Click here to get a 14 DAY TRIAL WITH MYSTAN LINK
Why use a link in bio tool?
Instagram only allows ONE link to be put in your bio. A link in bio tools allow you to bypass the one-link rule on Instagram and send followers to the pages and products you want to promote. These tools help you link to more content without needing to swap out that one link every time you have something new to promote.
Here’s a video to walk you through how a link in bio tool works and how Katelyn has her links set up efficiently to drive more traffic.
To make the most of your social content and drive traffic to where it matters, you need more than a single link in your Instagram bio. Create campaigns that drive traffic and engage your audience by using a tool.
Want more instagram advice and free trainings? Join our private Facebook Group with 1:1 trainings and tips every Monday!
How to get discovered on Instagram
Here are our top 3 tips to get discovered on instagram search! Use these surefire ways to get found on instagram.
Instagram is more than just a social networking app. Creators and business owners alike are now making it a full time job to influence and market their products. However, the biggest issue with this is actually getting their content seen. With our CEO reaching millions of users per month, we asked her for some of the best discoverability tips.
Here’s what she had to recommend to us.
Get discovered on Instagram with these 3 discoverability tips for Instagram search.
1. Write Descriptive Captions With Keywords
Until recently you could only search in Instagram Explore via hashtags, location tags, usernames, and profile names but now you can search using keywords. Users should be sure to write very descriptive captions as if they were writing for google search. What kind of keywords would you think users are searching for to help them find your post?
Pro tip: Try adding keywords to the bottom of the caption like you would a set of hashtags. I would use 3-5 so you don’t spam your caption.
2. Add Descriptive Alt Text to Your Instagram Posts
Instagram alt text is a feature that allows you to write custom alternative text for a richer description of your photos. You can manually input alt text when you create a post, adding valuable extra detail and keywords about your post.
Pro tip: To add alt text to a post, tap Advanced Settings at the bottom of the screen before posting.
3. Be Consistent With Your Niche
A major (yet simple) visibility tactic is to be consistent with your Instagram SEO practices. This type of consistency teaches both Facebook and Instagram who you are and what you offer — which means your profile and content will be served to relevant users as they browse and search within the app.
Pro tip: Plan out your content pillars so that you are consistently posting around the same topics everytime. If you’re not sure how to come up with content pillars we have an amazing overall social media strategy training that will walk you through content pillars and other best practices for growing your account. Get it here.
Need extra social media training? Join our exclusive Facebook Group with free monthly trainings and weekly tips to help you grow your online business!
6 Instagram Marketing Trends for 2023
These are our Instagram Marketing Trend Predictions for 2023! Do you think Reels are here to stay or go? Find out from the experts.
It’s 2023 and the game is CHANGING!
We figured now was the perfect time to share our thoughts on some of the biggest trends we see happening on Instagram.
And if your strategy for the new year is non existent, you may wanna grab our IG Strategy Training which is current on SALE right now. Grab it here.
Here are our top 6 Instagram marketing trends you need to know in 2023.
Prioritization of Video
Better balance of Photos/Reels
Brand Partnerships and Affiliate Marketing
UGC Creators will Rise
Video Memes
Boosted content
Video and Reels Prioritization: With fierce competition from both TikTok and YouTube, we expect the platform to continue to prioritize Reels in the new year. So, if you want to start incorporating short-form video into your Instagram content strategy, 2023's the perfect time.
Photos will still be a thing: While there’s no denying that the platform will continue to prioritize Reels, we predict to see a bigger balance of photos on the horizon. Utilize the new music feature on photos to make your post POP!
Brand Partnerships: We predict that Instagram is going to double down on monetary incentives for creators to cash-in and turn their passion into a living. This will make brand partnerships and affiliate marketing on the app much easier for everyone to get involved in with features such as Collabs + Creator Marketplace <-- If you haven't seen this, google it.
UGC Creators are on the rise! In fact, if you look up the hashtag #ugccreator you'll see over 52K+ posts on Insta. Unlike historical User Generated Content (UGC) where content is created organically, a UGC creator creates content that looks like UGC — but it's been paid for. (Great for creators)
Video Memes: Memes will forever be a recipe for instant success — but in 2023, video memes are where it’s at. (It's like a Reel but it's actually a meme. Here's an example of a meme reel:
6. Boosted Content: We suspect that brands will be stepping up their boosted spend in 2023. While boosted content isn’t exactly new-year, new-me, it is a surefire way to extend your reach and improve visibility on the app.
What trend do you think will pop off in 2023? Join the conversation over in our Free Facebook Support Group here.
Optimize Your Instagram Profile for more followers
Optimize your instagram profile to attract the right audience and increase sales.
Having an optimized bio helps attract good-fit followers which will help you'll build an audience that is more engaged with your content.
There are 6 Key Factors to improving your Instagram profile optimization
Profile Picture
Username
Page Name
Bio
Link in bio
Story Highlights
How to fill out your Instagram Bio
Open your Instagram app and click profile > edit profile
Profile Picture: This can be your logo or a clear photo fo you
Username: Simple, relates to your business or service
Page Name: We want to use a keyword here- state your name or business name then add a divider line and add a keyword or phrase that people would search to find you
Example: Katelyn | Social Media Coach
Bio: 150 character description
[WHAT YOU DO]
[HOW YOU HELP THEM/WHY THEY SHOULD FOLLOW YOU]
[ACCOLADE]
Link in bio: Add your website or FB page
Bonus tip: To access the full instagram music library, change your profile to a business account > category: entreprenuer
The Key to a Good Instagram Bio
The key to crafting a good bio is to do industry research first. Search [keyword of your industry] on Instagram and view some of the top profiles that show up. What are they typing in their bio?
Instagram Story Highlights
Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them. They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.
Tell your story with Story Highlights
Tell your story with Story Highlights. Story highlights let you save archived stories to your profile to view later. Here are four story highlight ideas to try:
Introduction: Introduce you and your brand
Service/Product: Save a story highlight for each product or service you offer
Tips: Share relevant tips and save them to their own story highlight
Testimonial: Share real life client testimonials: Screenshots or videos
Click below to watch the full “Optimize Your Profile” Training on our Youtube Channel!
Need more help optimizing your instagram profile? Have an expert look it over.
How to Get More Shares on Social Media
When it comes to social media, likes aren’t everything. Shares mean that users felt inspired to share your content with their own followers, and then in turn their followers bring more traffic to your profile, and who wouldn’t want more traffic?
When it comes to social media, likes aren’t everything. You want to ensure that your content will leave a lasting impact. If you check your insights, they can also tell you how often your content gets saved and shared, which can ultimately be more meaningful. Shares mean that users felt inspired to share your content with their own followers, and then in turn their followers bring more traffic to your profile, and who wouldn’t want more traffic? Keep reading to find out how you can generate more shares!
Find Out What’s Trending
Discussing hot topics that are relevant and trendy will definitely help to bring some more traffic your way. Embrace memes and pop culture by putting your own creative spin on them! And if you’re struggling to find recent trends, Google Trends will share the latest stories as well as daily search trends. But don’t just aimlessly hop onto trends, contribute something unique, valuable, or insightful.
Be Relatable
A great way to build a connection with your audience is by being relatable or sharing something that aligns with their own experiences and values. Your followers and customers want to feel seen, so create content that appeals to them. Do some research and analyze your demographics; what does your target audience enjoy consuming on social media?
Grab Attention
Grab your audience’s attention with a killer headline or a even a (slightly) controversial statement! In other words, make the viewer interested in reading more. Some good headline ideas include numbered lists, guides, and how-to’s. If you want to take it even further and get a detailed analysis of how your headline ranks, try a headline analyzer to work on perfecting that hook!
Use a CTA
This one may sound pretty self-explanatory, but you can always directly encourage your audience to share your content with a simple Call-to-Action. But don’t make it too salesy, be fun and purposeful! For example, “Tag a friend who needs to hear this,” or “Save this for later!”
What Content Generates the Most Shares?
Memes
Newsworthy Stories
Infographics
Emotional Content
Interactive Content
Lists
Videos